The Content Marketing Institute was based in 2007 as “Junta42”, aimed at teaching readers via blog posts about the marketplace of content material marketing. As they grew, and as interest grew, they decided to rebrand themselves into the Content Marketing Institute. They also launched their flagship event, Content Marketing World, and a mag, Chief Content Officer. Frankly, you have to be ballsy to launch a print magazine nowadays, but they’ve pulled it off. It helps that it’s a quarterly magazine, so it’s not too expensive to ship monthly like so many other print magazines.
The magazine, Chief Content Officer, is definitely just a quarterly digest of the coolest content material from their blog. Some posts are cross posted, others are written mainly for the journal. You can view a digital version or subscribe to the print edition, and I’ll leave it up to you in deciding if it’s worth checking out. Based on the first-class in their blog, you likely can’t get it wrong. You particularly can’t go wrong as the price itself is good and occasional; free to citizens of continental USA and Canada.
If a 50 some odd page PDF or print magazine crammed with content material advertising and marketing advice sounds good to you, I say go for it. First of all, you have their events. Their flagship event is, for sure, Content Marketing World. Content Marketing World is an annual event going down in September in Ohio, and calls itself the biggest content material event. Is that true?I actually couldn’t let you know.
Depending on how you define a content material event in comparison to a advertising event or a convention it probably is. The event lasts for a weekend and is packed crammed with workshops, meetings, talks, and speeches. You have people just like the content material marketing lead of Shopify, the Founder of RazorSocial, the CEO of TrackMaven, the Chief Content Officer of MarketingProfs, and more all headlining. Lots of people with access to a lot of data and true reviews they can share. Starting first with consulting, I’ll say up front that I haven’t used it.
I can’t tell you particularly how good it is, or isn’t, as it’s frankly out of my league. CMI consulting organizes workshops on your advertising and marketing staff, works with you for content approach planning, advises executives on the significance of good content material marketing, gives coaching to managers, and may help behavior marketplace or brand exact research tasks. All of this is great, but they essentially work with brands like Dell, Oracle, PetCo, SAP, Staples, and ATT. Little ol’ me is a bit below their usual level of client.