A Complete Guide to Digital Marketing – DM Squash

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A Complete Guide to Digital Marketing – DM Squash


1. Digital Marketing Certification by Google (Google Digital Garage)

The Baap of all search engines Google, provides Certification on Fundamentals of Digital Marketingcreated by Google trainers. It is free of cost. It is a self paced learning program, suitable for beginners. You can learn it at your own pace without time bound. The best part is at the end of the course, you will receive a certification from Google. Isn’t it great?

One more thing, you have to give an exam by the end of your course, a multiple choice question set, to check your knowledge. The exam is not too difficult, if you have done your course seriously. And yeah, the answers to the exam questions are already available online but my advice to you guys, do not cheat or your hard work would go waste.

Level: Beginners

Topics: Fundamentals of Digital Marketing

Check it out


2.Hubspot, Free Courses

Hubspot offers, wide range of courses on content marketing, social media certification, facebook ads, youtube marketing, etc. These courses are taught by industry experts. You can choose anyone that interests you. The best thing is all these courses are free to access.

Once your course completes, you have to give a small online test, to earn your certificate.

Level: Beginner to Intermediate Level

Topics: Inbound Certification, Social Media Certification, E-mail Marketing Certification, Content Marketing Certification

Check out here


3.MOZ Academy

Moz academy has made their courses free for brief time period. To access them, you have to log in and use a code at checkout. Moz is one of the pioneer in the field of SEO and its course gives you in depth insight on the SEO search that you will stop looking at the search pages at the same way again….Bingo!

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And yeah, it also provides free tools like Moz keyword explorer, Moz Bar extension, Domain analyzer etc.

Level: Beginner, Novice, Intermediate

Topics: How to Use MOZ Pro, Starter Pack Series; SEO Fundamentals, Keyword Research and Local SEO Fundamentals

Check out for free access


4.Ahrefs Academy

Ahrefs is a complete package for digital marketing enthusiasts. It has a dedicated community for support if you get stuck. Guys at Ahref’s have created meaningful and jam packed tools to help you out with your digital marketing campaigns.

And also provides you free courses on blogging and marketing

Level: Beginner

Topics: Marketing with Ahrefs , Blogging with Business

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5.Digital Marketing Training by Neil Patel

Neil Patel has curated two amazing, well crafted courses on SEO and Ecommerce, along with which you have access to various templates, guides, videos and e books.

Neil also gives you a free tool access, UberSuggest to make the most out of your digital marketing strategy.

Level: Beginner

Topics: SEO Unlocked, ECommerce Unlocked

Check out

6.SEMrush Academy

SEMrush Academy provides free courses of one hour and five hours duration which covers content, site audit etc. It also takes exam after each course and gives you a certificate which you can use on your resumes or social media account.

Level: Beginner

Topics: SEO, PPC, SMM, Competitive Research, Content Marketing

Check them out

7.Social Media Marketing Certification by HootSuite Academy

Hootsuite is a social media integration platform that manages all your social media accounts. It also provides free courses on social marketing. It gives access to its free tool Hootsuite platform.

It has some good paid courses as well which are of advanced level and can be accessed after basic training.

Level: Basic

Topics: Social Marketing Training, Hootsuite Platform Training

Check out here


8.Google Ads Course by Google Skillshop

Google also provides free certification course on Google Ads. You can become master of Google Ads by getting certificate in search, Display, Video, Shopping ads and their Measurement with no cost.

It also teaches you how to run Google Search Campaigns, Video Campaigns, Shopping Campaigns and Apps Campaigns. This is the best course to start right away.

Level: Beginner

Topics: All Types of Google Ads

Check out now


9. Google Platform Certificate

Another course from Google again. It helps you in setting up your marketing objectives and media plans. This course is absolutely free and worth your time. Google gives you a certificate after a small test.

This course is for those who have already learnt basics of digital marketing and Google Ads.

Level: Beginner, Intermediate

Topic: Google Marketing Platform

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There are many free courses available on Youtube to learn digital marketing in various languages. You choose one topic and search it on youtube. You will find many results related to that topic, now pick one channel that clears your concept. And keep repeating this for different topics.

Level: Beginner, Novice, Intermediate

Topics: Various

Check here


Top 10 Paid Online Digital Marketing Courses

1.Digital Vidya

Why to join Digital Vidya?

Digital Vidya is one of the oldest online digital marketing education provider, started in 2009. It has conducted 3,800+ digital marketing training programs. The trainers are well experienced and google certified with a wealth of experience.

And Digital Vidya has become the only company in India to have an association with Google Partners Academy & Microsoft India as their Digital Marketing Training Partner. The company has also co-created Facebook Marketing Certification with Facebook and Content Marketing Certification with LinkedIn.

Level: Basic to Intermediate

Topics: Certified Digital Marketing Course

Duration: 3 months to 6 months

Fees: ₹ 60,000 approx.

Check it out



MICA (Mudra Institute of Communications, Ahemdabad) provides PG Certification in Digital Marketing and Communication. MICA is one of the top ranked business schools in India and pursuing digital marketing course from it will get you MICA alumni status. You will also get 1 to 1 student mentoring along with personalized resume, placement assistance, mock interviews, case studies as well as live projects.

Level: Basic to Intermediate

Topics: Branding, Social Media, Content Marketing, Marketing Analytics, Marketing Communications-PR

Duration: 6.5 months

Fees: ₹ 87,700 approx.

Check it out


3.NMIMS Digital Marketing

NMIMS Distance Programs are rated as the best in the country, approved by NAAC, UGC, AIU, DEB. The reputation of NMIMS University, Mumbai is backed by a legacy of 38 years & the industry acceptance of courses is unmatched.

It offers an online course, as Professional Diploma in Digital Marketing. The college provides placements at various positions of Digital Marketing Manager, Performance Marketing Manager, and Social Media Expert.

Level: Basic to Intermediate

Topics: Google AdWords, SEO, keyword search, Fb Ads, Content development and curation

Duration: 11 months

Fees: ₹ 60,000 approx.

Check it out

4.Manipal Pro

Manipal Pro Learn is established under Manipal Academy of Higher Education. It provides more than 10 courses on digital marketing, ranging from ₹5,000 to ₹60,000. They give you hands-on experience of various tools and techniques.

There are more than 10 courses so you can choose any which suits your pocket without second thoughts.

Level: Basic to Intermediate

Topics: Mobile Marketing, Analytics, Social Media, Affiliate Marketing, SEO, UL/UX,

Duration: varies

Fees: ₹5,000 to ₹ 60,000 approx.



Udemy provides wide range of courses within a reasonable budget. There are many courses on Digital Marketing to choose from. I would suggest you to go for the The Complete Digital Marketing Course – 12 Courses in 1to learn the basics.

And once you are aware of the concept of digital marketing, you can go ahead and start practicing skills. It is a self paced learning with lifelong access to course updates.

Level: Basic

Topics: SEO, Social Media, Adwords, Analytics, Copywriting etc

Duration: 20+ hours

Fees: ₹710



Coursera provides you a Digital Marketing Specialization offered by the University of Illinois at Urbana-Champaign. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.

The course has quizzes, self paced learning options, graded assignments, and more.

Level: Basic

Topics: Media, Marketing, Analytics

Duration: 8 months approx.

Fees: ₹3,000 approx.

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There are numerous courses that edX offers on Digital Marketing. Starting from very diverse courses like Fundamentals of Digital Marketing, Social Media, and E-Commerce offered by UPenn’s Wharton, to much more specialized courses like Digital Strategy and Action by Babson.

EdX also offers more courses on Digital Branding and Engagement and Online Marketing Strategies by CurtinX, BUx and ColumbiaX. Take a free digital marketing course today.

Level: Basic to Advance

Topics: Marketing, Branding, E-commerce, Digital Product Management, and Digital Leadership

Duration: Varies

Fees: ₹5,000 approx.

Check out



Udacity provides a Nano degree program, Become a Digital Marketer. This is an excellent Digital Marketing course that covers all of the fundamentals in an applied, project-based learning environment. It gives the experience to run real campaigns.

You will get personalized feedback, industry connect, and real life simulation to practice digital marketing tools.

Level: Basic

Topics: E-commerce, SEO, Display Advertising, E-mail Marketing, etc

Duration: 3 months

Fees: ₹5,000 approx.

Check out



The Simplilearn is one of the top leading certificate provider edutech companies. It is user friendly, accessible place for professionals of all ages and backgrounds to provide quality education and upskills.

It provides various courses on digital marketing from the Master’s program to certifications, suitable to your needs.

Level: Basic to Advance

Topics: Various

Duration: 60+ Hours

Fees: ₹20,000 approx.

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10.AMA Digital Market Certification

AMA (American Marketing Association) in collaboration with the Digital Marketing Institute provides Digital Marketing Certificate.  When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

So, it is killing two birds with one stone. What more you can wish for!

Level: Basic to Advance

Topics: Various

Duration: 30 Hours

Fees: ₹1,00,000 approx.

Enroll now and get to learn from industry experts.


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