A complete guide to advertise on Instagram
What media most interesting customers to buy a product? Website or social media? If it refers to the current situation, social media is the most logical answer. Then, what media is quite interesting? Of course, the answer is Instagram. Therefore, it will be very interesting if you know how to advertise on Instagram.
This becomes natural because Instagram users in Indonesia are fourth in the world. If in 2018 Instagram users in Indonesia reached 60 million, it could be imagined by the increase in 2021. In general, the user was between 18-34 years old. Almost 50 percent of users are interested in buying products on Instagram. So, you need to understand how to advertise on Instagram.
Then, how do you advertise on Instagram? Easy. What is important, you have a Facebook account. Because, at this time, ownership between Facebook or Instagram is the same person. However, make sure your Instagram turns into business Instagram. This article discusses thoroughly to advertise on Instagram.
How to advertise on Instagram
There are several stages that you must do, namely:
1. Open Facebook ads
You can open Facebook Ads Manager then log in there. Make sure your account is completely active. It’s important to start how to advertise on Instagram.
2. Select Ad Making
Open the campaign menu then choose to Create ads. You will be faced with two choices. First, changer integrated, and second advertisements, fast ad creation. However, to be more specific you should choose the creation of integrated ads.
3. Determine advertising goals
Then, determine the objectives of the ad you want to achieve. Facebook ADS provides three categories, including awareness, conversion, and consideration.
- Awareness: There are two things you need to know, namely brand awareness and reach. Brand awareness can increase brand awareness. While the reach is to display ads with certain people.
- Consideration: There are three things you need to know, namely traffic, interaction, and message. Traffic is increasing the number of visits to Instagram. Interaction is that you get interaction in the form of either the upload and comment. The message is to invite prospective customers to interact in WhatsApp Messenger.
- Conversion: There are three things you need to understand, namely: conversion, product sales catalog, and shop visit. Conversion is increasing the number of visits of people who buy products. Sales of product catalogs are displaying product advertisements.
4. Select the type of ad
Facebook provides two adoptions, namely split test, and budget optimization. This becomes interesting because you are only allowed to choose only one. If you are right in choosing, you will get good exposure from the customer. All you need to pay attention to is how your advertising budget manager is.
5. Choose the purpose of traffic
You need to write the ad name to then determine the purpose of traffic. Then you can direct traffic to the website or WhatsApp.
6. Determine the target customer
First, you can reach good customers who have been offline or online. Second, you can find out the location of the target. Third, you can determine the age range. Fourth, you can also determine gender. So, it is important to know the customer’s target that this is how to advertise on Instagram.
7. Connect with Instagram account
In this step, you need to connect Facebook ADS so that Instagram can run. If you want better, you need to add a special Instagram. It’s the last thing to know how to advertise on Instagram.
When you have understood the importance of advertising on Instagram for business, you are ready to run a business. For your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.