In a world where attention spans are dwindling, the challenge for marketers is to capture the audience’s attention in a matter of seconds. Enter Rakuten Marketing, the trailblazing advertising force that defies the odds and delivers exceptional results.
Case in point: their groundbreaking 3-month ad campaign for skincare brand Starface. Brace yourself for staggering success as this campaign soared to new heights, making waves with a remarkable 11.8 million impressions.
But wait, there’s more! Rakuten Marketing shattered the goals set before them, surpassing expectations by a whopping 7%.
With a view-through rate of 97% and a mind-boggling 70.6% brand awareness lift, prepare to embark on an unforgettable journey into the realm of Rakuten Marketing.
Rakuten Marketing
Rakuten Marketing successfully ran a 3-month ad campaign for skincare brand Starface on its media platforms, Viki and Soompi, achieving impressive results. The campaign generated a total of 11.8 million impressions and surpassed the initial goal with a view-through rate of 97%.
Additionally, respondents exposed to the campaign experienced a remarkable 70.6% brand awareness lift.
Key Points:
- Rakuten Marketing ran a successful 3-month ad campaign for skincare brand Starface on its media platforms, Viki and Soompi.
- The campaign achieved impressive results, generating a total of 11.8 million impressions.
- The view-through rate of the campaign surpassed the initial goal, reaching 97%.
- Respondents exposed to the campaign experienced a significant 70.6% brand awareness lift.
- The ad campaign was effective in increasing brand awareness and reaching a wide audience.
- Rakuten Marketing demonstrated its capability to deliver successful ad campaigns and achieve measurable results.
Sources
https://rakutenadvertising.com/
https://rakutenadvertising.com/affiliate/
https://blog.rakutenadvertising.com/news/rm-is-now-ra/
https://rakutenadvertising.com/about/
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💡 Pro Tips:
1. Utilize Rakuten’s media platforms for targeted ad campaigns: Rakuten Marketing offers media platforms like Viki and Soompi that can be leveraged for successful advertising campaigns. These platforms have a large and engaged audience, making them ideal for reaching your target audience effectively.
2. Set specific campaign goals and measure success metrics: Before launching your ad campaign, define clear goals that you want to achieve. Whether it’s increasing brand awareness or driving conversions, setting specific goals enables you to measure success and make informed decisions.
3. Track impressions and view-through rates: Keep a close eye on the number of impressions your ad campaign generates. This metric gives you an understanding of how many times your ads were shown to viewers. Additionally, monitor the view-through rate, which reveals how many people watched your ad to completion. This data can help gauge the effectiveness of your campaign.
4. Optimize campaigns based on initial goals: If your view-through rate surpasses your initial goal, like in the case of Rakuten Marketing’s campaign, use that as an opportunity to optimize other aspects of your campaign. Consider adjusting targeting settings or creating more engaging content to further enhance results.
5. Measure brand awareness lift among campaign respondents: Track the increase in brand awareness among individuals exposed to your ad campaign. This data provides valuable insights into how effectively your campaign is reaching and resonating with your target audience. It can help identify which elements of the campaign contributed to the lift and determine if adjustments are needed.
Rakuten Marketing Collaboration With Skincare Brand Starface
Rakuten Marketing recently collaborated with the skincare brand Starface to run a highly successful ad campaign. With their expertise in data-driven strategies and effective online advertising, Rakuten Marketing aimed to maximize online sales and boost brand awareness for Starface.
The campaign ran for a duration of three months and utilized Rakuten’s media platforms, Viki and Soompi, to reach a wider audience.
Successful 3-Month Ad Campaign On Rakuten’s Media Platforms
The ad campaign conducted by Rakuten Marketing on their media platforms, Viki and Soompi, proved to be highly effective in achieving the campaign’s goals. Over the course of three months, the campaign generated an impressive 11.8 million impressions.
This remarkable outreach ensured that Starface’s brand message reached a vast number of potential customers, increasing the likelihood of driving sales and brand engagement.
Impressive 11.8 Million Impressions Achieved
One of the key metrics that demonstrate the success of the campaign is the total number of impressions achieved. Rakuten Marketing’s data-driven approach and strategic placement of ads resulted in a significant reach of 11.8 million impressions.
This impressive figure indicates the substantial exposure that Starface received during the campaign, making it a powerful tool for building brand recognition and attracting new customers.
Exceeding The View-Through Rate Goal By 7%
The view-through rate is a crucial metric that measures the number of viewers who watched an ad in its entirety or for a significant duration. In this campaign, Rakuten Marketing surpassed its initial goal by achieving a view-through rate of 97%, exceeding expectations by an impressive 7%.
This outstanding result indicates the captivating nature of the ad content and the effectiveness in capturing viewers’ attention, making it more likely for them to engage with Starface’s brand.
Significant Boost In Brand Awareness For Starface
A key objective of the campaign was to increase brand awareness for Starface, and the results were remarkable. Respondents exposed to the campaign experienced a significant brand awareness lift of 70.6%.
This notable increase in brand awareness indicates that Rakuten Marketing’s data-driven strategies and ad placements effectively conveyed Starface’s brand message to the target audience, resulting in improved brand recognition and perception.
Rakuten’s Media Platforms, Viki And Soompi, Utilized For The Campaign
Rakuten Marketing strategically utilized its media platforms, Viki and Soompi, for the ad campaign. Viki, a leading global video streaming platform, and Soompi, the largest online community for K-pop and Korean entertainment, provided a diverse and engaged audience for Starface’s skincare brand.
Leveraging the popularity and user engagement of these platforms maximized the campaign’s reach and ensured that the ads reached the most relevant audience for Starface.
Engaging And Effective Ad Campaign For Starface
The ad campaign designed and executed by Rakuten Marketing proved to be engaging and highly effective for Starface. Through compelling content and strategic placement, the campaign captured the attention of the target audience and succeeded in delivering the brand message effectively.
The use of visually appealing ads, relevant placements, and data-driven targeting played a crucial role in generating positive customer responses and driving brand engagement for Starface.
Rakuten Marketing’s Contribution To Starface’s Success
Rakuten Marketing’s collaboration with Starface resulted in significant success for the skincare brand. By utilizing their expertise in data-driven strategies and leveraging their media platforms, Rakuten Marketing played a key role in driving online sales and increasing brand awareness for Starface.
Their effective ad campaign and strategic approach undoubtedly contributed to the success and growth of Starface in the highly competitive skincare industry.
High Response Rate To The Skincare Ad Campaign
The ad campaign conducted by Rakuten Marketing for Starface generated a high response rate from the target audience. The compelling content and relevant placements ensured that viewers engaged with the ads, resulting in increased customer interest and potential sales.
This high response rate reflects the effectiveness of Rakuten Marketing’s data-driven approach and their ability to capture the attention of the target audience.
Positive Brand Perception Through Rakuten Marketing’s Campaign
Through the ad campaign conducted by Rakuten Marketing, Starface experienced a significant boost in brand perception. The data-driven strategies, engaging content, and strategic placement of ads positively influenced the perception of Starface among consumers.
The campaign successfully conveyed the brand’s message, values, and product offerings, resulting in heightened brand recognition and a favorable brand image in the market.
In conclusion, Rakuten Marketing’s collaboration with skincare brand Starface proved to be highly successful in maximizing online sales and boosting brand awareness. The ad campaign conducted on Rakuten’s media platforms achieved an impressive 11.8 million impressions and exceeded the initial view-through rate goal by 7%.
The campaign also resulted in a significant brand awareness lift of 70.6% for Starface. Rakuten Marketing’s expertise in data-driven strategies, combined with the effective utilization of Viki and Soompi, played a crucial role in the success and growth of Starface.
The high response rate to the campaign, along with the positive brand perception generated, further solidify Rakuten Marketing’s contribution to Starface’s success in the competitive skincare industry.