Content Marketing World 2017

ContentMarketing World 2017, the largest contentmarketing event globally, brought together industry experts and professionals in the advertising and marketing fields to explore the latest trends and strategies. This annual event, held since 2011, has become a pivotal platform for networking, knowledge sharing, and inspiration in the contentmarketing space. It has become particularly relevant in today’s digital age, as more and more businesses are leveraging the power of content to connect with their target audiences.

One of the key takeaways from Content MarketingWorld 2017 was the increasing importance of video content in advertising. With the rise of platforms like YouTube and Facebook Video, video has emerged as a vital tool for online advertisers. In fact, it was revealed in a session at the event that 80% of all online traffic is predicted to be video by 2021. This compelling statistic highlights the need for advertisers to incorporate video content into their strategies to effectively engage their audience.

Another significant aspect discussed at the event was the growing importance of personalized content. In a world where consumers are bombarded with information from various sources, delivering personalized content has become essential for advertisers to stand out. According to a survey presented at Content Marketing World 2017, 86% of consumers said that personalization plays a role in their purchasing decisions. This means that advertisers must invest in data-driven strategies that allow them to tailor their content to the specific needs and preferences of their target audience.

Furthermore, an interesting solution that was explored at the event was influencer marketing. With the rise of social media platforms and the increasing influence of online personalities, partnering with influencers has become a powerful way for advertisers to reach their target market. In a session focused on influencer marketing, it was revealed that for every dollar invested in influencer marketing, businesses can generate an average of $6.50 in revenue. This form of advertising capitalizes on the trust and authority that influencers have built with their followers, leading to increased brand awareness and engagement.

In addition to these specific insights, Content Marketing World 2017 served as a platform for exploring the overall significance of content marketing in today’s advertising landscape. It highlighted the importance of creating valuable and relevant content that resonates with the target audience. More than ever, consumers are seeking authentic and informative content, and advertisers must adapt their strategies to meet these expectations. By providing valuable content that connects with consumers on a deeper level, advertisers can build trust and establish long-term relationships.

Overall, Content Marketing World 2017 showcased the latest trends and strategies in content marketing, emphasizing the importance of video content, personalized approaches, and influencer marketing. As the advertising industry continues to evolve, it is crucial for advertisers to stay informed and adapt their strategies accordingly to effectively connect with their target audience.

What is Content Marketing World 2017 and How Can It Benefit Your Online Advertising Strategy?

Content Marketing World 2017, the premier event in the world of content marketing, brings together industry experts, thought leaders, and marketing professionals to discuss the latest trends, strategies, and best practices in content marketing. This annual conference offers a unique opportunity to gain valuable insights and learn from the experiences of some of the most successful brands and marketers in the industry. If you are seeking ways to enhance your online advertising strategy and stay ahead of the competition, attending or following the discussions at Content Marketing World 2017 is a must.

Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. It aims to engage and educate customers, ultimately driving them to take profitable actions. With the constant evolution of digital marketing, content marketing has emerged as a powerful tool for businesses to connect with their target audience, build brand awareness, establish authority, and generate leads.

Attending Content Marketing World 2017 can provide you with in-depth knowledge and insights into the latest trends and strategies in content marketing. By attending keynote presentations, panel discussions, and workshops led by industry experts, you can gain valuable insights into the best practices, tools, and techniques that will help you achieve your online advertising goals. The conference offers a unique opportunity to meet and network with like-minded professionals, allowing you to expand your industry connections and learn from their experiences.

One of the major advantages of participating in Content Marketing World 2017 is the exposure to a wide range of successful content marketing case studies. You will have the chance to learn from the experiences of top brands and marketers who have achieved remarkable results through their content marketing efforts. By analyzing and understanding these case studies, you can gain inspiration and valuable insights to improve your own online advertising strategy.

Furthermore, Content Marketing World 2017 provides a platform for discovering and exploring the latest tools, technologies, and platforms in content marketing. With the rapid advancements in technology, it is crucial for online advertisers to stay updated with the latest tools and platforms that can enhance their content marketing efforts. From content creation and distribution platforms to analytics and automation tools, this conference showcases a wide range of solutions that can help you optimize your online advertising strategy.

In addition to the knowledge and insights gained from attending Content Marketing World 2017, the conference also offers various resources to help you further enhance your content marketing skills and strategies. Online resources such as webinars, white papers, and case studies are made available to the attendees, providing them with additional learning materials even after the conference. These resources can serve as valuable references and guides as you work towards improving your online advertising strategy and achieving your marketing goals.

In conclusion, Content Marketing World 2017 is an essential event for any online advertising service or advertising network seeking to enhance their content marketing strategy. By attending or following the discussions at the conference, you can gain valuable insights into the latest trends, strategies, and best practices in content marketing. The exposure to successful case studies, networking opportunities, and access to additional learning resources make Content Marketing World 2017 a valuable investment for anyone looking to stay ahead in the competitive world of online advertising. Don’t miss out on this opportunity to gain a competitive edge and enhance your content marketing efforts.

The Answer to Content Marketing World 2017

Content Marketing World 2017 is an annual event that brings together professionals and experts in the field of content marketing to share insights, strategies, and best practices. This event aims to provide attendees with valuable knowledge and inspiration to enhance their content marketing efforts.

Content marketing has emerged as a crucial aspect of online advertising and marketing strategies. It involves the creation and distribution of relevant, informative, and engaging content to attract and retain a clearly defined target audience. The main goal of content marketing is to drive profitable customer action and build brand loyalty.

Content Marketing World 2017 is a highly anticipated event for individuals and businesses seeking to stay ahead in the ever-evolving world of content marketing. The conference offers a unique opportunity to learn from some of the industry’s top professionals, gain valuable insights into emerging trends, and network with like-minded individuals.

Key Topics Discussed at Content Marketing World 2017

During Content Marketing World 2017, a wide range of topics related to content marketing were discussed. These topics aimed to address the challenges and opportunities that marketers face in creating and distributing impactful content. Some of the key topics covered at Content Marketing World 2017 include:

• 1. Content Strategy and Planning
• 2. Content Distribution and Amplification
• 3. Storytelling and Brand Narratives
• 4. Social Media and Influencer Marketing
• 5. Video and Visual Content Marketing
• 6. SEO and Content Optimization
• 7. Measurement and Analytics
• 8. Content Marketing in a Global Context
• 9. B2B and B2C Content Marketing Strategies
• 10. Emerging Technologies and Content Marketing

These key topics reflect the diverse areas of content marketing that were explored at Content Marketing World 2017, providing attendees with a holistic understanding of the field and its potential impact on their advertising and marketing strategies.

Attendees and Speakers at Content Marketing World 2017

Content Marketing World 2017 attracted a wide range of attendees, including marketing professionals, content creators, business owners, and executives. The event provided a platform for individuals from different industries and backgrounds to come together and exchange ideas, experiences, and strategies.

The event featured an impressive lineup of speakers who are considered experts in the field of content marketing. These speakers delivered informative and engaging sessions to educate and inspire attendees. Some of the notable speakers at Content Marketing World 2017 include:

• 1. Joe Pulizzi – Founder, Content Marketing Institute
• 2. Ann Handley – Chief Content Officer, MarketingProfs
• 3. Rand Fishkin – Founder, Moz
• 4. Michael Brenner – CEO, Marketing Insider Group
• 5. Jay Baer – Founder, Convince & Convert
• 6. Andrew Davis – Author and Speaker
• 7. Amanda Todorovich – Director of Content Marketing, Cleveland Clinic

These speakers shared their expertise, insights, and success stories to demonstrate the power and potential of content marketing in today’s digital landscape.

The Impact of Content Marketing World 2017

Content Marketing World 2017 had a profound impact on the attendees and the industry as a whole. It provided valuable insights, actionable strategies, and networking opportunities that enabled marketers to enhance their content marketing efforts.

The event showcased the latest trends, best practices, and innovative approaches to content marketing. Attendees were able to gain a deeper understanding of the strategies and tactics that can help them create compelling content that resonates with their target audience.

Through networking with industry professionals and engaging in discussions, attendees were able to build connections and collaborations that can drive the success of their content marketing campaigns. The event fostered a sense of community and shared purpose, creating an environment conducive to learning and growth.

A Growing Industry: Content Marketing Statistics

Content marketing continues to grow in importance and effectiveness. Here are some recent statistics that highlight its significance:

• 1. According to HubSpot, 70% of marketers are actively investing in content marketing.
• 2. Demand Metric reports that content marketing costs 62% less than traditional marketing and generates three times as many leads.
• 3. CMI’s B2B Content Marketing 2019 report reveals that 93% of B2B marketers use content marketing as part of their overall marketing strategy.
• 4. Content marketing generates approximately three times as many leads as traditional marketing methods, as stated by Content Marketing Institute.
• 5. According to Aberdeen Group, companies with effective content marketing strategies experience 7.8 times more site traffic than those without.

These statistics demonstrate the growing recognition and adoption of content marketing as a vital component of successful marketing campaigns. By attending events like Content Marketing World 2017, professionals can stay informed about industry trends and leverage the power of content marketing to reach and engage their target audience.

Content Marketing World 2017: Key Takeaways for Online Advertising Services

Content Marketing World 2017, the largest conference and expo for content marketing professionals, took place in Cleveland, Ohio. The conference featured industry-leading speakers and showcased the latest trends and strategies in content marketing. As an online advertising service or advertising network, it is crucial to stay updated on these developments to effectively engage and target audiences. Here are 15 key takeaways from Content Marketing World 2017 that will help your advertising efforts:

1. Importance of Audience-Centric Content

Content marketing is all about creating valuable, relevant, and consistent content for your target audience. By ensuring your content is audience-centric, you can better connect and engage with your desired consumer base.

2. Role of AI in Content Creation

Artificial Intelligence (AI) is playing an increasingly significant role in content creation, including automated writing, creative optimization, and personalized recommendations. Embracing AI technologies can help advertising services streamline content creation and deliver more personalized experiences to consumers.

3. Rising Popularity of Video Content

Video content is gaining tremendous popularity, with many sessions at Content Marketing World focusing on its effectiveness. Incorporating video into your advertising strategy can boost engagement, capture attention, and increase brand awareness.

4. Embracing Virtual Reality (VR)

Virtual Reality (VR) is an emerging technology that offers unique and immersive experiences for consumers. Advertising services should explore ways to leverage VR to create compelling and interactive content that captivates audiences.

5. The Power of Influencer Marketing

Influencer marketing is a proven way to reach new audiences and build brand credibility. Understanding the nuances and best practices of influencer marketing can help advertising services forge strategic partnerships with influential individuals or content creators.

6. Leveraging Data-Driven Insights

Data-driven insights are essential for optimizing advertising campaigns. Content Marketing World highlighted the significance of analyzing data to understand audience behavior, preferences, and trends, allowing advertising services to refine their targeting strategies.

7. Incorporating Chatbots into Customer Service

Chatbots can enhance customer service by providing immediate and helpful responses to inquiries. Incorporating chatbots into your advertising service’s customer support can improve user experience and save valuable time for both customers and companies.

8. Balancing Automation and Human Touch

While automation can streamline processes and improve efficiency, maintaining a human touch is crucial to creating authentic and relatable content. Advertising services should strike a balance between automation and personalization to build meaningful connections with their audiences.

9. Storytelling for Brand Building

Storytelling remains a powerful tool for building brand identity and emotional connections with consumers. Advertising services can leverage storytelling techniques to craft narratives that resonate with their target audiences and establish brand loyalty.

10. Optimization for Voice Search

With the rise of voice assistants like Siri and Alexa, optimizing content for voice search is becoming increasingly important. Advertising services should focus on creating conversational and voice-friendly content to ensure their advertisements are discoverable through voice-activated devices.

11. Harnessing Social Media for Amplification

Social media platforms are integral for amplifying content reach and engagement. Advertising services should develop comprehensive social media strategies that leverage various platforms to maximize their content’s visibility and impact.

12. Authenticity and Transparency in Advertising

Consumers value authenticity and transparency in advertising. Advertising services should prioritize genuine brand messaging, transparent disclosure of sponsored content, and ethical practices to foster trust among their target audience.

13. Mobile-First Content Optimization

With the majority of internet users accessing content through mobile devices, optimizing content for mobile experiences is essential. Advertising services should ensure their advertisements are mobile-friendly and deliver seamless experiences to mobile users.

14. Collaboration and Partnerships

Collaboration and partnerships within the industry can yield innovative and successful campaigns. Advertising services can benefit from fostering relationships with other content creators, influencers, or even complementary advertising networks to expand their reach and create synergistic campaigns.

15. Continuous Learning and Adaptation

The content marketing landscape is ever-evolving, and it is crucial for advertising services to continuously learn, adapt, and experiment with new strategies. Prioritizing ongoing education and staying updated on industry trends will ensure your advertising service remains competitive and relevant in an increasingly digital world.

Incorporating these key takeaways from Content Marketing World 2017 into your advertising service’s strategy can help you leverage the latest trends and techniques in content marketing to engage and convert audiences effectively.

Content Marketing World 2017 FAQ

1. What is Content Marketing World?

Content Marketing World is one of the largest and most recognized events in the content marketing industry. It brings together professionals and experts from various fields to share insights, knowledge, and best practices about content marketing.

2. When and where is Content Marketing World 2017 taking place?

Content Marketing World 2017 will be held on September 5-8 in Cleveland, Ohio.

3. Who should attend Content Marketing World?

Content Marketing World is suitable for marketing professionals, content creators, brand managers, executives, and anyone interested in learning about content marketing strategies and tactics.

4. What can I expect from attending Content Marketing World?

Attending Content Marketing World will provide you with access to industry leaders’ presentations, case studies, workshops, and networking opportunities. It will allow you to gain insights into the latest trends, tools, and techniques in content marketing.

5. How can I register for Content Marketing World 2017?

To register for Content Marketing World 2017, visit the official website and follow the registration instructions. You will need to provide your personal and payment information to complete the registration process.

6. What is the cost of attending Content Marketing World?

The cost of attending Content Marketing World varies depending on the package you choose and the time of registration. Visit the official website for detailed pricing information.

7. Are there discounts available for group registrations?

Yes, there are group discounts available for Content Marketing World registrations. Contact the event organizers for more information on group registration discounts.

8. Can I cancel or transfer my Content Marketing World registration?

Yes, you can cancel or transfer your Content Marketing World registration. However, there might be certain terms and conditions associated with cancellations and transfers. Refer to the official website or contact the event organizers for specific information.

9. Will there be any virtual attendance options for Content Marketing World?

Yes, Content Marketing World offers a virtual attendance option for those unable to attend the event physically. Virtual attendees can access live stream sessions, recordings, and other exclusive virtual content.

10. Can I exhibit or sponsor at Content Marketing World?

Yes, Content Marketing World offers opportunities for companies to exhibit or sponsor the event. Exhibitors and sponsors gain visibility, brand exposure, and the chance to network with industry professionals. Visit the official website for more details.

11. How can I become a speaker at Content Marketing World?

If you are interested in becoming a speaker at Content Marketing World, you can submit a speaker proposal through the official website. Include your credentials, topic, and a brief summary of your proposed presentation.

12. Are there special accommodation rates for Content Marketing World attendees?

Yes, Content Marketing World has partnered with several hotels in Cleveland to offer special accommodation rates for attendees. Visit the official website for a list of partner hotels and further details.

13. Will there be networking opportunities at Content Marketing World?

Yes, Content Marketing World provides numerous networking opportunities. You can connect with industry experts, peers, and potential clients during scheduled networking events, workshops, and sessions.

14. What safety measures are being taken at Content Marketing World in light of COVID-19?

Content Marketing World is closely monitoring the COVID-19 situation and will take necessary safety measures recommended by health authorities. Visit the official website for updates and specific safety guidelines for the event.

15. How can I stay updated about any changes or announcements regarding Content Marketing World 2017?

You can stay updated about any changes or announcements regarding Content Marketing World 2017 by visiting the official event website, subscribing to their newsletter, or following their social media accounts.

Conclusion: Key Points and Insights from Content Marketing World 2017

Content Marketing World 2017 provided valuable insights and key takeaways that are particularly relevant for an online advertising service or advertising network. The conference showcased the ever-growing importance of content marketing in today’s digital landscape and emphasized the need for brands to create valuable and engaging content to connect with their target audience.

One key point that emerged from the conference was the shift towards audience-centric content. Brands need to go beyond simply promoting their products or services and focus on creating content that truly resonates with their target audience. This involves understanding their needs, interests, and pain points, and delivering valuable and relevant content that addresses these. As an online advertising service, it is crucial to understand the importance of audience insights and leverage data to create personalized and targeted content that connects with the right audience at the right time.

Another important takeaway from Content Marketing World 2017 was the rise of interactive and immersive content. Traditional static content is no longer enough to capture the attention of increasingly distracted audiences. Brands need to embrace new formats such as interactive videos, virtual reality experiences, and augmented reality campaigns to engage their audience on a deeper level. As an advertising network, it is essential to constantly explore innovative content formats that not only grab attention but also provide a memorable and immersive experience for the audience.

The conference also highlighted the significance of storytelling in content marketing. Brands that can effectively weave a compelling narrative have the power to capture the hearts and minds of their audience. In the age of ad-blocking and information overload, storytelling serves as a powerful tool to cut through the noise and establish a genuine connection with the target audience. As an online advertising service or advertising network, it is crucial to work closely with brands to develop authentic and engaging narratives that align with their values and resonate with their audience.

Another key theme explored at Content Marketing World 2017 was the importance of measuring and analyzing the impact of content marketing efforts. Brands need to go beyond vanity metrics and focus on actionable insights that can drive business results. Using advanced analytics tools, it is possible to track and measure key performance indicators such as engagement, conversions, and customer lifetime value. This data-driven approach enables brands to optimize their content marketing strategies and allocate resources more effectively. As an advertising network, it is important to provide clients with robust analytics and reporting capabilities to help them measure the success of their content campaigns and make informed decisions.

Furthermore, the conference emphasized the need for continuous learning and experimentation in content marketing. The digital landscape is constantly evolving, and brands need to stay updated with the latest trends and techniques to stay ahead of the competition. Experimenting with new content formats, platforms, and distribution channels is essential to find what resonates with the target audience. As an online advertising service, it is important to foster a culture of innovation and provide clients with opportunities to test and iterate their content strategies.

In conclusion, Content Marketing World 2017 brought forward key insights and best practices that are highly relevant for an online advertising service or advertising network. By understanding the importance of audience-centric content, embracing interactive and immersive formats, harnessing the power of storytelling, measuring and analyzing the impact, and fostering a culture of continuous learning, brands can effectively leverage content marketing to connect with their target audience and drive business growth. As the digital landscape continues to evolve, staying on top of the latest trends and strategies is crucial for success in the ever-changing world of online advertising.