9 Content Marketing Mistakes You Should Avoid
The increasing number of internet users makes the online business world skyrocket. Therefore, business owners and companies are competing to create quality content so that consumers or the public are interested. One of the most widely used marketing techniques is content marketing.
Content marketing is a technique of creating and distributing content that is valuable, relevant, and consistent to attract and get an appropriate target audience so that they are willing to buy products or services and entrepreneurs can make a profit. From this understanding, we know that content marketing has an important role in advancing online business.
Unfortunately, running a content marketing strategy is not as easy as turning your palm. You must create content that generates emotion and action for anyone who sees or reads it. Therefore, it is not surprising that beginners who are just learning content marketing make several mistakes that make the content not optimal. In order not to repeat the same mistakes, then you must read this article. Here are 9 mistakes in content marketing that you should avoid.
Some people think that good content is varied. It is not wrong, but if it is used for a content marketing strategy, it is not right and you need to avoid it. Varied content doesn’t look attractive, it makes the audience unfaithful. Try to pay attention every minute a lot of content marketing is published on the internet. If the content that you post is not specific and does not give a distinction then you can lose readers. Therefore, write or create specific content that characterizes your business. Besides, make sure the content that is posted can attract a large number of readers.
Concerned with quantity not quality
The second mistake in content marketing that you need to avoid is concerned with quantity over quality. Instead of you creating a lot of content but the content is not very interesting for your readers to read, you should make content that is not too much but quality and beneficial to readers. It will be perfect if you create lots of quality content marketing. It doesn’t take much as long as it is consistent to make the actual content is enough. To make it easier for you, make a schedule every week or every few days for posting as well as writing topics to be discussed. Remember, creating quality content will be better for your long-term business strategy.
Targeting Viral Order
According to Chad Pollitt, “no one can make anything viral”. Therefore, don’t aim for your content to go viral. Going viral might work but it might not. Especially if your content is viral not because of a good thing. Viral content is usually the “right” luck factor. Besides, viral content generally won’t go viral forever, it has a certain period. So avoid creating content with a viral aim but make content with a good purpose, which is useful. It will be more memorable for readers.
Not Implementing SEO
SEO or Search Engine Optimization is useful for optimizing search engines so that the content that you publish can appear on the first page of Google with targeted keywords. Beginners generally don’t apply SEO in their content posts so that the article is behind and can’t be read by many visitors. To implement this SEO, you should research keywords first before creating the content. That way the content posted is quality and much in demand.
Not Using Relevant Images
Another mistake that is often made is including irrelevant images. As it is known, attractive images can be a strategy so that your posts are seen by the audience. However, you also have to pay attention to the images that will be posted. Images that are not relevant to the topic will make your customers lazy to read them. So include pictures in every interesting post. Also, make sure the images you distribute are following the topic or caption. Thus visitors who see the image feel interested and want to share articles on other social media.
Too Much Promoted Content
Some people online do not like promotional content because it is considered annoying. They are usually looking for something useful, interesting, and entertaining. Therefore, you should not create promotional content in your account. Moreover, the existing promotional content discusses buying and selling. However, that doesn’t mean you shouldn’t include promotional content. You can include promotional content with several conditions, such as: the amount is not too many and not too often, the promotion is done creatively and attractively, provide images or visuals outside the main topic of the blog, and so on.
Ignoring Old Articles
Usually, content creators forget about content that has been made before. Whereas according to Andy Crestodina of Orbit Media, old articles can give better results than new articles. Although not all old articles are like that but it doesn’t hurt if you visit old articles or posts once in a while. Another way that you don’t ignore old posts is by inserting links to old articles in your new articles. If not, you can update and “up” the article if the circumstances or situation are appropriate and supportive.
Not Thinking of the Audience
Remember the purpose of content marketing is to attract the attention of the audience so they want to buy the product or service offered. Therefore you must think about the audience. The products or services offered are of course what buyers / prospective buyers need and want, so make content that suits them. Maybe you think your post is good and you like but what about the audience? So don’t write for yourself, formulate a marketing strategy based on research or the desires of buyers and prospective buyers and are interesting to read.
In the world of marketing, email is sometimes underestimated. Actually, through email, you can segment the audience. Apart from that, you can also find out their needs and difficulties. Via email too, you can find loyal buyers. Therefore, pay attention to your email subscribers.
Those are 9 mistakes in content marketing that you should avoid. This can determine the progress of your business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.