8 Tips to Make Customers More Loyal to Business
Customers are one of the important assets that a business has. Getting customers to be loyal and wanting to come back to buy a product will be more difficult than finding the customer to buy the product for the first time. Having loyal customers not only helps you get fixed income figures for a long time but also reduces the cost of promoting or marketing your business.
To retain customers and make them loyal to your business, the most important thing you have to do is make a good quality product, and continue to innovate to develop that product. Therefore, you must know their need to make the right innovations to improve experience and service so that customers are satisfied to become loyal to the business. Below we will provide some tips that you can do to make your customers loyal and come back to your business continuously.
Find Out Customer Needs
If you want to keep your customers loyal and keep them long-term, the first thing you have to do as an entrepreneur is know what customers want and need. Is it the best quality, various types and colors, easy usability, maximum service, or so on? To find out their needs and wants, you can ask the customer directly in a relaxed atmosphere. Try to listen to their stories about your product and their desires for your business. If this is not possible, you can also maintain good relations and ask questions directly by phone, email, chat, and other media. Try to keep listening to their story until the end, and avoid interrupting the conversation.
Give Bonuses to Customers
Who doesn’t like being given bonuses? Generally, Indonesian customers are very interested in bonuses. You can give bonuses to customers with various conditions, starting from buying 10 times for free 1 time. Or you can give a bonus in the form of items that are attractive to customers, if your customers are small children, you can give them bonus toys, or if your customers are mothers, you can give bonus plates, pans, and so on. By giving bonuses to customers, it will be easier for you to make them more loyal.
Provide a Warranty Guarantee
Every consumer needs a warranty as a guarantee. Especially if what they buy is a product with a high enough price. By providing a guarantee, your customers will more easily believe in the quality of the products you offer. You can provide a warranty with a suitable time based on the product sold. If what you are selling is a new electronic product, the minimum warranty you provide is 1 year. You can also guarantee comfort, for example, if you sell goods online, you can guarantee goods for up to a maximum of 3 days and free returns if the goods are not original.
Make a Rounded Price Down
Usually, the company rounds up, that is, adding the price that the customer must pay. To make customers loyal, try to avoid adding prices to customers. Even though the price added is usually only a few rupiahs, this is certainly very influential for customers. For example, if the total customer payment is $ 190,527, you can round this to $ 190,500, which is rounding down. After that, make sure your customers know they are getting rounded down. This is very influential on the psychology of customers, where they will feel that they have made a profitable transaction so that they will remember your business.
Pay Attention to Little Things
Everyone certainly really likes receiving attention. Moreover, this attention is personal and meaningful. You can start by paying attention to customers’ birthdays. And when that day comes, you can give them birthday wishes, it can be via email, greeting cards, and so on. To pay attention to customers, you can also give small gifts, such as a pizza shop that provides free balloons for the little ones. Besides, pay attention to their comfort when visiting your shop or business, from clean toilets, adequate trash bins, special chairs for toddlers, and so on.
Communicate in a Language You Can Understand
Expecting loyal customers means that you need to have a good relationship with the customer. You can maintain communication with customers via email, SMS, telephone, etc. to check how they are. You can also regularly provide useful information, from sending the articles they need to the special promos they want. Don’t forget to use language that your customers or customers understand. Avoid using certain terms that your customers never understand at all.
Listen & Provide Solutions
Customer complaints are good feedback for you and your business. Where complaints can help you to improve and grow your business. So, when your customers complain about your product or service, try to listen to them, collect and record all the complaints and problems they have. After they finish telling the story, you can start by saying thank you and then providing a solution that answers all the problems they face. If you can’t solve their complaint right away, ask them for time to solve the problem.
Create Customer-Only Forums & Events
The last thing you can do to make loyal customers is to create a forum or special event for customers. You can start with forums digitally, through websites, social media, and other media. You can also hold customer gatherings several times a year, inviting them to an event. This can help you to provide the latest information about your business, to build better relationships with customers.
Those are some tips that you can apply to make your customers loyal to your business. With loyal customers, it is easier for you to grow your business and maintain your business in the long term. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.