8 Things You Must Do in Running an Online Marketing Strategy

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8 Things You Must Do in Running an Online Marketing Strategy

8 Things You Must Do in Running an Online Marketing Strategy

8 Things You Must Do in Running an Online Marketing Strategy

The Ministry of Cooperatives and Small and Medium Enterprises states that only about 8% or around 3.79 million SMEs have implemented an online marketing strategy. Meanwhile, the total of SMEs in Indonesia in 2020 is around 59.2 million. This means that there are still many SMEs who have not implemented an online marketing strategy.

According to the survey results, selling online can provide 80% higher income than selling offline. For reach problems, online media will certainly be wider. Consumers can find the products you have anywhere as long as they are connected to the Internet. Before you do online marketing, it’s a good idea to know 8 things you must do to do online marketing.

Social Media

From year to year, social media users are increasing. This makes social media one of the most effective marketing media for introducing your products through social media. You only need to create a social media account, it can be Facebook, Instagram, Twitter, and so on. Then fill it with interesting content and consistently post interesting things that are interspersed with promotions for the products you have. For example, you sell a culinary business, you can make posting the food that you sell as interesting as possible and explain about the product by adding an interesting caption in it.

Create a Website

Although nowadays there are many social media and online forums that can be used for promotion, the website remains a good online marketing medium for the long term. By having a website, customers can have more confidence in your business. They will try to find information about your business through Google searches, and if your efforts are not found in it, customers may think your business is not good. If you already have a website, you must also apply SEO techniques well. This makes it easier for customers to find you through the Google search engine.

Email Marketing

Email marketing is an effective and targeted marketing tool. By using this email marketing, as the owner of SMEs, you can send information about new products, attractive promos, and some other important information. By using this marketing strategy, you can also get closer to consumers and potential consumers, so that the relationship between the two can be well established. This of course can also have an impact on the level of loyalty of your customers or consumers.

Customer Reviews & Testimonials

Reviews and testimonials from customers are proven to be effective in increasing consumer confidence in a product. Especially for potential consumers who still have doubts about whether the product to be purchased is good or not. So that the value of reviews and testimonials is always good, you must provide the best service and products of good quality so that consumers are satisfied with the products they buy.

Open the Reseller Program

Reseller systems are unquestionably in today’s online marketing. With a reseller marketing system, the products you have will have a wider market reach and lower costs. However, it should be noted that so that there is no price war between resellers, you need to apply a minimum price for each product sold through resellers. Besides, giving bonuses to the best resellers will increase resellers’ enthusiasm to market their products.

Blogger Reviews

Reviews from well-known bloggers not only attract readers from blogs about the business you are promoting, but these blogger reviews are also influential to increase the ranking of your website and increase new visitor traffic to your website. Before choosing a blogger to review a product, you better check the quality of the blog first, if you think it’s good you can contact him to work with him.

Use the Ad Provider Site

By using an advertising provider site for promotional media, you automatically have to prepare more budget for advertising costs. You can use Google Adwords, Facebook Ads, Instagram Ads, and other advertising services. By using advertisements to promote your business is targeting according to the products you sell, so that the costs that come out will be proportional to the results you get.

Register on the Marketplace

There are many marketplaces in Indonesia that you can try. Moreover, most marketplaces in Indonesia have low fees, even free. You only need to focus on the product being sold, and product optimization and promotion problems will be carried out by the marketplace so you don’t have to bother taking care of it.

Online marketing strategy for SME products is very important and is still wide open. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.