8 Online Marketing Terms You Must Understand
In carrying out online marketing, one of the basic things you must master is the terms that are often used in it. Although it looks simple, it will be easier to run online marketing. Besides, you will also find it easier to find references or research on Google regarding online marketing, especially if there is no Indonesian version yet.
Here are 8 online marketing terms that you must understand:
1. Online Presence
Online presence is the presence or availability of information about your business that can be found online. You can build an online presence through various techniques, for example through websites, social media, blogs, and Google search results.
Online presence is an important factor in a business, especially in the 4.0 industry era as it is today. Based on Google research, 84% of consumers research online before they make a purchase. Therefore, it has become an obligation for you to provide all information needed by consumers regarding your product in all available channels.
2. Lead Generation
Lead generation is a way that you use to attract your audience to find out more about your product or business, and turn them into potential customers. If this process is successful, you will get leads, i.e. people who are potential customers.
Call-to-Action (CTA) is an invitation to potential customers to take certain actions that benefit your business, such as providing contact information, subscribing to emails, buying products, and so on.
CTA can be in the form of an image or text that can influence the perception of potential customers to take actions that benefit you. For example “register now”, “start my free account”, “join now”, and so on, which of course is accompanied by an attractive offer for potential customers.
4. Landing Page
Landing pages are special pages on a website created for marketing or advertising purposes. The landing page is usually the page that potential customers will go to after they follow your CTA’s direction.
The landing page plays a very important role in the marketing process because this page can influence the decision of potential customers to make a purchase.
Conversion is a condition when potential customers take action as you wish. In this case for example making a purchase. Conversion is your main goal in running an ad campaign.
For example, say your ad has been seen by 100 people. Of this number, how many people finally arrived at the purchasing stage? The more people who make a purchase, the more profit you will get.
6. Conversion Rate Optimization (CRO)
CRO is the percentage of website visitors/landing pages that have turned into consumers. Back to the example above, if out of 100 visitors 20 people made a purchase, it means that your CRO is 20%.
To improve CRO, you need to research how prospective consumers experience when visiting your website. The aim is to better understand visitors, how they behave, where they come from, and what makes them convert or not convert.
Not everyone who visits your website will turn into a consumer. Therefore, this remarketing needs to be done. Remarketing is a process that allows you to display advertisements directly to those who have already visited your website.
Conscious or unconscious, when they are surfing the internet, they will see your ad. Thus, your brand will always be remembered in the minds of your potential customers.
8. Consumer Acquisition Cost (CAC)
CAC is the cost you incur to get new customers. Managing an advertising campaign certainly requires no small cost, so you need to know the amount of costs incurred and how much profit is derived from these costs.
Thus the discussion of 8 online marketing terms that you must understand. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.