Flow charts are a great way to visualize a process, and when it comes to marketing, there are plenty of processes to visualize. From planning a campaign to tracking results, flow charts can help you streamline your marketing efforts and achieve better results. Here are eight ways to use flow charts in marketing:
Flowcharting a Marketing Campaign
Before you launch a marketing campaign, it’s important to map out the process so you’re prepared for every step. By creating a flow chart, you can easily identify potential obstacles and come up with a plan for overcoming them. For example, if your flow chart reveals that certain steps take longer than expected, you can take steps to prevent delays before they happen.
Flowcharting a Buyer Journey
In the buyer’s journey, every touchpoint counts, and flow charts can help you identify which stages of the buying process yield the most revenue—and where your campaign falls short. By seeing exactly how much revenue flows through each step in the buyer journey, you can optimize your marketing spending so you’re generating more revenue at every stage.
Flowcharting a Marketing Funnel
As you create your marketing funnel, it’s important to visualize each step in the process, from attracting attention to closing deals. By creating a flow chart of your ideal buyer’s journey, you can quickly identify potential pitfalls and generate ways to solve them.
Flowcharting a Social Media Strategy
Creating a social media strategy can seem daunting, but you can easily map out the steps to success by flowcharting your process. Visualizing each step makes it much easier to identify where you should focus time and energy—and which strategies aren’t worth pursuing at all.
Flowcharting a Business Strategy
Flowcharts are useful for any business, including yours. Whether you’re planning your next marketing campaign or thinking about new product offerings, creating a flow chart can help you visualize your ideas so you can easily identify the strengths and weaknesses of each potential plan.
Flowcharting a Marketing Audit
Want to do an honest assessment of your marketing efforts? Create a flowchart to map out each step of the customer journey so you can easily see where you are losing customers, what they do when they get frustrated, and how to retain them. Flowcharts are an incredibly useful way to visualize problems before you implement solutions.
Flowcharting a Digital Marketing Strategy
Whether you want to map out a social media strategy, a content marketing plan, or an email marketing campaign, flowcharts are a great way to visualize the process so you can stay on track. By creating a digital marketing flowchart, you can easily spot opportunities for growth and define the necessary steps to achieve it.
Flowcharting a Crisis Management Plan
In the event of a crisis, it’s critical to have a plan. Flowcharts can help you layout your processes so you’re prepared for every step—including how to contain damage and protect customers from feeling betrayed by your brand.
One cool way to make successful flow charts is to use Venngage — an online flow chart maker and a free infographic maker that offers free flow chart templates for everyone. Here are some process flow chart examples from their website!
Flowcharts are an incredibly useful tool for visualizing processes. With a little creativity, you can use flow charts to map out anything from product development to crisis management to marketing campaigns. By using flowcharts, you can improve your efficiency and see the big picture so you can achieve better results. Start creating your own flow chart today by clicking here!
