7 Tips For Making Your YouTube Marketing Video Viewable
Making videos that can get people to come back and watch them is the goal of YouTube marketing. Indeed there is no instant way to predict whether a video uploaded will become viral or not. Because marketers cannot guarantee your video to become viral, but you can work to make your content optimal to maximize the viewer results obtained. Therefore, the importance of YouTube marketing in video marketing determines the success of your promotion.
1. Customize YouTube Videos with the Right Specifications
To start uploading videos on YouTube, you can use the footage to optimize content and attract an audience. The advantage of uploading these videos is that you can adjust to various specifications according to video requirements. Here are detailed video specifications that are important for you to know:
The recommended sizes are, 426 by 240 pixels (240p), 640 by 360 pixels (360p), 854 by 480 pixels (480p), 1280 by 720 pixels (720p), 1920 by 1080 pixels (1080p), 2560 by 1440 pixels ( 1440p) and 3840 by 2160 pixels (2160p). Minimum size 426 by 240 pixels, maximum size 3840 by 2160 pixels, supported aspect ratios 16: 9 and 4: 3, recommended specs. MOV,. MPEG4, MP4, AVI, WMV, MPEG-PS, FLV, 3GPP, or WebM, Maximum file size is 128GB, Maximum length is 12 hours.
2. Use Good Equipment to Record Videos
To produce the highest quality content, of course, you need adequate equipment. Like creating videos with HD quality, so that maximum video results. Besides, the microphone quality is good, to get clear video sound. That way, the audience will prefer the video that you present with professional results.
3. Attract Early Audience Attention
The first 15 seconds of the video you make is a very important part of getting the attention of the audience. Because this will determine the audience wants to continue watching your video or not. So, if you manage to grab their attention at the start, chances are they will watch your video to the end or even another video. To create the best videos in the first 15 minutes, consider the following tips:
- Make the audience curious about the opening of the video through a teaser
- Consider for an audience who used to watch television, present a video with a standard opening theme
- Build engagement by asking a question
- Give the audience an idea of ​​video content through a summary
4. Consider Specifications for Gadgets / Mobile
Watching videos on a smartphone allows the audience to playback the video they watched on YouTube. So, making video formats that support mobile phones is very important for you to calculate. One of the best ways you can do is create good quality video content with or without audio. It is known that 85% of YouTube video viewers watch videos without sound.
Another way to optimize mobile-friendly content is to record short videos of less than three minutes. Such content does not use much data and can be enjoyed more easily as you go along. This does not mean that mobile users do not enjoy long duration videos, on average they watch videos on cellphones that are more than one hour long.
5. Make a Video in a Longer Duration
Simply put, making longer videos impacts longer creation and viewing times. But the video is considered good for YouTube SEO. You can also package more meaningful values ​​into videos with a longer duration, display a better arrangement, and are well-scripted. Several big brands have proven the success of their promotions by displaying long videos.
6. Schedule Live Streaming Events
Doing live streaming is the right way to give appreciation to your loyal subscribers. The purpose of this activity is to promote previous events and use YouTube Live to interact directly with your audience. Besides, you can also collect responses for your video content. Next, the most important thing is to get fresh ideas from the audience to update your content in the next production.
7. Add End Screens
The final video content is also an important part of expanding your audience’s reach. You can take advantage of this section by adding call-to-action, so you can direct your audience to visit other videos or playlists on your channel, subscribe, or invite them to access your website. Thus you can present content that can attract potential customers to make a purchase.
And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.
