7 Telemarketing Mistakes You Should Avoid
Many business people still choose to use telemarketing strategies as a medium to introduce or promote their products or services. With this telemarketing strategy, entrepreneurs can reach a wider range of prospects or potential consumers. A wider reach certainly provides greater opportunities for sales transactions to occur.
This marketing strategy, if executed effectively, will be sufficient to assist entrepreneurs in introducing their products or services to the targeted consumers. However, if the implementation is not carried out with careful planning, it will reduce the credibility and image of the company in the eyes of consumers. Before discussing marketing mistakes, let’s first find out what telemarketing is?
Telemarketing is one way of promotion that is considered effective in addition to placing advertisements in general media. Telemarketing itself is a marketing activity to socialize a product or service by relying on the telephone as the medium. Generally, this strategy is often applied by several companies to offer their products. For some marketing experts, telemarketing offers are easier to accept because of their nature that invites consumers to talk directly in person.
However, telemarketing will have a negative impact if the target market you are targeting at random or the telemarketing staff in your company offers a product that seems to force potential customers to buy it. So, to anticipate these things, below are 7 telemarketing mistakes to avoid. Come on, see the reviews!
Called at the Wrong Time
Telemarketing mistakes that are often made by telemarketers are contacting prospects at the wrong time. Consumers have different activities and activities, understanding the prospect’s background is necessary so that they can contact them at the right time. Contacting them during rush hour makes them unwilling and lazy to take calls because they feel annoyed.
Databases that are not Up-to-Date
Each company usually has a prospect database that they are targeting as potential buyers. However, often the database is not updated periodically. As a result, when telemarketers carry out their duties, they are misplaced and only cause a waste of telephone costs without optimal results. So that this does not happen, try to update the database periodically so that its validity is maintained.
One Way Communication
It’s no secret that most consumers avoid offers via telephone or telemarketing. This is because the telemarketer is a person who masters the conversation in conveying product information and does not allow consumers to ask questions. To make consumers feel valued, create two-way communication that allows prospects to respond to your explanation. This two-way communication is useful for building consumer closeness to producers.
Pricing Too Fast
A habit that is often done by potential customers is to ask the price before they get clarity on the advantages of the product you offer. If you price right away too quickly, you will lose the sale instantly (unless your price is a lot cheaper than the price they already got from the previous company).
If your potential customer is asking for a price, don’t say how much it will cost before you get what they need and how your product or service can help them. You can only tell what price to pay when you know exactly what the prospect needs your product or service to be, and will buy from you.
Ignoring the Privacy of Prospective Customers
Because a telemarketing strategy is very individual, it is better if a telemarketer does not go too far and interfere with the privacy of potential customers. You can leave a message if the prospect is not there when you call. Avoid asking for personal phone numbers, if you’ve never had a direct dialogue with a potential customer.
Incorrect Target Market
The target market that is not right certainly causes wasteful things in the telemarketing strategy. This mistake that often occurs should be avoided if you already have data about who is your target market before contacting prospects or potential customers. Having complete and valid consumer data will be very helpful not to be mistaken.
No Follow Up
When you offer or present your product or service through a telemarketing system, that is not the end of the sales process, even if your prospect says they will contact you. You have to be proactive in following up on what you have to offer them. Try follow up on the phone, find out how your product or service can be useful, and find needs that you can meet from your potential customers. Keep in mind, a presentation is only a quarter way from a sales process, before it gets to the close of the sale.
Whether we realize it or not, a marketing strategy through telemarketing is still very potent and can be expected if it can be carried out correctly and on target. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.