7 Stages of Understanding Customer Experience Strategy
Doing business is not difficult if you have understood the tricks of selling products or services correctly and correctly. One of the understandings that you need to master is the customer experience strategy.
Keeping customers satisfied is important. This is because customer satisfaction has a big influence on the sales of your product or service. So, it’s no wonder that many business people say that the customer is everything.
Customer satisfaction can occur because you know what the customer needs. Besides, you understand the character of the customer and have a quick response when a problem occurs between your customer and your business.
Needs, characters, and problems are three important things in the customer experience strategy. When you understand these three things, all business matters will become easier.
However, are the three of them sufficient to maximize sales of the product or service? Well, you need to apply other factors about managing the customer experience strategy.
1. Offer Convenience through Customer Service
Often customers are reluctant to make transactions when they encounter customer service who is not responsive and fast in solving problems. Already reluctant then spread negative messages to other customers. So, this needs to be avoided.
You can control and manage the service by providing understanding to customer service. However, customer service is the spearhead of a business. He can be the first person to face the customer.
Skill and comfort are the right keywords to represent the character of customer service. If two words are fulfilled, your business will do well, and the customer response to the business is also better.
This is a customer experience strategy that is often offered and carried out by business people.
2. Manage Customers Well
Communication is something that needs to be considered in doing business. People can talk but if they are not able to convey it in a friendly manner, there could be a problem with the communication.
Therefore, providing a positive reciprocal relationship with customers is necessary. As a customer experience strategy, customers will be more comfortable when you can offer something useful from your product or service.
3. Provide Comfort When Transaction
Customers will certainly be happier when they have the convenience of making transactions. For example in the payment method. Customers don’t want the hassle of moving money from their hands to you.
4. Prioritize Ease and Simplicity
The next customer experience strategy is simplicity. What is meant is when a customer makes a transaction, it does not go through a complicated process. If there is one door in the transaction, this is more desirable for the customer.
Besides, the convenience of receiving information in the form of the latest products is an advantage. You can use social media, which is now friendly to everyone, to offer products or price promotions.
5. Flexibility in means of communication
What is also important is flexibility. Your ability to accept various payment methods, for example. Besides, you have many channels to communicate with. Starting from Whatsapp to Instagram.
Customers tend to want to do something easy to achieve. It’s not complicated or even more complicated. Therefore, you need to provide space for customers to transact or submit testimonials.
6. Enable AI
In the future, AI is mandatory for the customer experience strategy. Every customer who asks will be answered by AI. So AI can detect problems that occur in customers.
You can save more energy with the presence of AI. Even the expenses can be arranged in such away. This is quite interesting because the needs of customers must vary.
7. Be a Pro-active Businessman
As a businessman, you can just stand by or tell employees to move. However, there are times when you take the time to get closer to the customer. Getting to know customer complaints and desires more closely, the better.
This method is quite effective when you start a new business. Customers are more enthusiastic. So, a customer experience strategy like this is also needed.
When you know the customer experience strategy then you are ready to do business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.