7 Marketing Mistakes to Avoid When Using Social Media for Business
The use of marketing strategies through social media is common for all types of businesses. However, there are still many businesses that make mistakes in their use. Every social media marketing requires a different approach, strategy, and way of using it. In order not to make the same mistake, avoid the following things if you use social media marketing.
Don’t Have a Plan
Marketing requires planning, as does marketing through social media. You need to consider your goals, budget, resource requirements, actions to be taken, and how you will measure the results. Marketing strategies through social media without a proper plan will only waste time, effort, and money. Even though you are already using social media, you still have to pay attention to other marketing plans, such as events, exhibitions, or brochures.
Lack of Quality Content
Not only quantity, but you also have to pay attention to the quality of content for social media. Find out what the netizens or netizens are talking about. And what the audience wants to know about your brand. Without quality information and views, you will lose followers. Quality content will also encourage interaction with the audience, then this interaction will build a good relationship between the audience and the brand to increase sales. A good business strategy, right ?.
Wrong Determining Marketing Target
What do you use as your benchmark for success in social media marketing? Is it the number of followers on social media or the growth rate of your business? Often business people judge the success of social media from the number of followers such as the number of followers on Instagram or the number of fans on Facebook. Don’t be too happy when your following is growing rapidly. You need to pay attention to the impact of social media marketing on your business. If there are more followers, but sales transactions do not increase, it means that your social media marketing direction is not right.
Not Building Communication
Social media is a place for people to socialize which requires interaction or communication. Likewise, if we use social media as a marketing tool, the formula is almost the same.
Try to make every promotion or post that you do can attract interaction with the social media followers of the business. The more you can communicate with your followers, the more trusting and easier they will be to make purchases. One-way social media and does not cause communication will only make followers doubt about the seriousness of the business you are running and are reluctant to make transactions.
Just About Your Business
Still related to the previous points, that social media must form communication and linkages with its followers. Without realizing it, when you decide to create social media for business, sometimes you only talk about yourself or only about your business, thus eliminating interactions with other people.
If you want social media marketing to be successful, you need to be closer to your followers. Create quality content that matches the interests and norms of your followers. Create a variety of content that feels important and can attract interest to your followers, so that they feel attracted to your various content and can get to know your business.
Not Providing Complete Information
When creating a social media marketing strategy, don’t forget to include brief and complete information about your business brand. Social media users will not be able to know and want to connect with you if they don’t know who you are.
Not Committed to Long Term
Many business brands are passionate about using social media marketing but only for a moment. After a month or two, their social media pages are back inactive and forgotten. There are no instant results, doing business online through social media also requires consistency in doing so. Prepare your human resources well, and sustainably manage social media while learning ways to increase the visibility of a product through social media. Don’t be easily discouraged if at first your marketing through social media has not yielded many results, keep learning.
By knowing the 7 mistakes above, it is hoped that your business marketing strategy through social media will be effective and will not fail so that your business can run smoothly. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.