7 elements of communication: types and elements that you need to know

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7 elements of communication: types and elements that you need to know

7 elements of communication types and elements that you need to know

Communication elements are fundamental to human existence and survival and organization. This is the process of creating and sharing ideas, information, views, facts, feelings, etc. among people to achieve mutual understanding. Communication is the key to the management direction function.

A manager may be very qualified and skilled but if he does not have good communication skills, all his abilities become irrelevant. A manager must communicate his direction effectively to subordinates to complete the work of them correctly.

For you business owners or managers are very important to know what elements of communication and aspects that occur in your life and will have an impact on business. Here is a complete discussion:

7 elements of communication

Communication can be interpreted as a process of exchanging facts or ideas between people who hold different positions in an organization to achieve shared harmony. The communication process is dynamic than a static phenomenon.

Such a communication process must be considered a continuous and dynamic interaction, both influencing and influenced by many variables and elements of communication, they are:

1. Sender

The first element of communication is the sender. People who want to convey messages with the intention of conveying information and ideas to other people are known as senders or communicators.

2. IDE

This is the subject of communication. This might opinion, attitude, feeling, view, command, or suggestion.

3. Encoding.

Because the subject of communication is theoretical and intangible, subsequent delivery requires the use of certain symbols such as words, actions or images, etc. Conversion of subject matter into these symbols is the coding process.

4. Channel communication

People who are interested in communicating must choose a channel to send the information needed, ideas, etc. This information is sent to the receiver through certain channels that can be formal or informal.

5. Recipient

The recipient is a person who receives a message or for whom the message is intended. The recipient is trying to understand the message in the best possible way to achieve the desired goals.

6. Decoding.

People who receive messages or symbols of communicators try to change the same in such a way that he can extract his meaning into a complete understanding.

7. Feedback

The last communication element is feedback or feedback. Feedback is a process to ensure that the recipient has received a message and understands in the same sense as the sender is intended.

Aspect in communication

1. Encoding and decoding

Encoding refers to the process of taking ideas or mental images, associating the image with words, and then say those words to convey the message.

So, if you want to explain to your friends to your new apartment, imagine in your minds of landscapes, sightseeing and buildings, and then you will choose the best words that describe the route so that your aunt can find you.

Decoding is the opposite process of listening to words, thinking about it, and changing those words into mental illustration.

If your friend tries to find his way to your apartment, he will listen to your words, associate these words with the way and the famous place he knows, and then he will form a mental map of how to approach you.

2. Liaison

The term communicator or connecting refers to everyone in the interaction or setting of greetings. This is used as a substitute for senders and recipients, because when we communicate with other people we not only send messages, we receive messages from others simultaneously.

When we talk, we observe nonverbal behaviors of others to see if they understand us and we measure their emotional state. The information we get from observations is known as feedback.

By telephone, we listen to paraling, such as tones, tones, volumes and fillers (i.e., “um,” “uh,” “er,” “likes,” and so on). This means that communication is not a one-way process. Even in a public speaking situation, we watched and listened to the audience’s response.

If the audience is interested, agree, and understand us, they may lean in the front in their seat, nod the head, have a positive or neutral facial expression, and provide a good vocal cue (like laughing, “right,” “Uh huh, “Or” amen! “).

If the audience is bored, disagree, or confused with our message, they might send messages or turn away from us, shake their heads, have expressions unhappy or confused on their faces, or show the opposite vocal cues (like moans, “I don’t think so, “” It doesn’t make sense, “or” you’re crazy! “). So, communication is always a transactional process – giving and receiving messages.

3. Book

The message involves verbal and nonverbal behavior carried out by communicators, which are interpreted with meaning by others.

Verbal parts of the message refer to the words we say, while nonverbal parts include our tone of voice and other non-vocal components such as personal appearance, posture, gestures and body movements, eye behavior, how we use space, and even ways We kiss.

For example, people who wake up talking to a good suit will be interpreted more positive than people who pronounce the exact speech with sweating and pictorial shirts.

Or if a speaker tries to convince others to contribute to a charity that builds wells in poor African villages by using a monotonous voice, he will not be as effective as the speaker who gives the same speech but speaks in serious voice tone.

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If there have been conflicts between verbal and non-verbal aspects of a message, people generally will trust the part of the nonverbal message.

To test it, tighten your muscles, divide your hands on the side of the body, pull your eyebrows, tighten your lips, and tell someone in a rough voice, “No, I’m not angry!”

See if they believe your words or your nonverbal behavior.

The message can also be intentional or unintentional. When deliberate message, this means that we have a picture in our minds that we want to communicate to the audience or someone in a conversation, and we can succeed in conveying the picture of our minds to other people’s minds relatively accurate.

Unintentional messages are sent when the message we want to convey is not the same as the message received by someone else. Say you returned from walking with a partner and he asked, “Do you have fun?” You really have fun but disturbed by TV ads when asked, so you answer in a neutral tone, “Sure, I have fun.”

Your partner might interpret the apathetic tone and lack of contact your eyes as the meaning that you don’t enjoy that night, even though you like it. So as a communicator, we cannot always ensure that the message we want to communicate is interpreted as we want.

4. Channels

Channels are very simple tools to convey messages. In the communication face to face channels involve all our senses, so the channel is what we see, listen, touch, kiss and maybe what we feel.

When we communicate with someone online, the channel is a computer; When sending a message to the channel is a cellphone; And while watching a movie with a cable, the channel is TV. The channel can have a big impact on how to interpret messages.

Listening to the recording of the speaker does not have the same psychological impact by listening to the same speech directly or watching the person on television.

One of the famous examples of this is the 1960 television player debate between John F. Kennedy and Richard Nixon. According to History.com (2012), in front of the camera, Nixon turned away from the camera to the reporters who asked him questions, he was sweating and pale, he had hair beard hair, and he was wearing a gray suit that faded into the set background .

“The Mayor of Chicago Richard J. Daley was reported to say [About Nixon], ‘O Lord, they have used them even before he died.” Kennedy, on the other hand, looked at the camera, browned skinned, wearing a dark suit that made him stand out from the background , and looked calm after spending the whole weekend with his maid practicing in a hotel room.

Most of those who listen to radio broadcasts from the debate feel that it is a series or Nixon who wins, while 70% of those who watch the debate on television feel that Kennedy is the winner.

5. Noise

The next aspect of communication is noise or noise. Noise refers to anything that interferes with the transmission or receipt of the message (i.e., get a picture of your head to another person’s head).

There are several types of noise. The first type of noise is physiological disorder, and this refers to the process of the body and circumstances that interfere with the message.

For example, if a headache speaker or flu, or if the audience is overheating or hungry, this condition can interfere with the accuracy of the message.

The second type of noise is a psychological disorder. Psychological noise refers to the mental state or emotional state that blocks the transmission or receipt of the message. For example, if someone has just broken up with other important people, or if they worry about his grandmother in the hospital, or if they think about the shopping list, this can also disrupt the communication process.

The third type of noise is actual physical noise, and this is just an actual sound level in a room. Loud music played at a party, a number of voices of people who talk happily, lawn mower right outside the window, or anything that is too hard will interfere with communication.

The last type of noise is cultural noise. Cultural noise refers to the message disorders resulting from differences in the community’s perspective. The perspective will be discussed in more detail below, but it is quite said that the greater the difference in world views, the more difficult to understand each other and communicate effectively.

6. Looks

Most people don’t think too much about the communication process. In most communication interactions with others, we operate with automatic plays. Although the encoding and decoding process may seem quite easy, it is actually far more complicated than it looks.

The reason is because we all have a different perspective. The perspective is the whole framework in which someone sees, thinks about, and interprets the world and interacts with him. There are five core components of our world view.


This is the way we get knowledge and / or those who are considered knowledge. Think about the process of doing research. Thirty years ago, to find a series of facts, someone had to use a card catalog and explore the piles of libraries to find books.

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Now researchers can access thousands of information pages through their computers from the comfort of their own home. Epistemology is related to speaking in public because it regulates the learning style that the audience likes and who or what they consider to be a credible source.


This refers to our belief system, how we see the nature of reality or what we see as true or wrong.

We may (or maybe not) believe in aliens from outer space, that butter is not good for you, or that humans will be extinct in 200 years.

Speech writers must be careful not to consider the audience to have the same trust. If a speaker states that diseases can be helped with alternative medicine, but some attendees are a doctor, the most speaker has lost credibility and the worst of these attendees can be offended.


This represents our value system, or what we think is right or wrong, good or bad, and fair or unfair.

One way to find out what people appreciate is to ask what their goals are, or ask what quality they are looking for in a life partner.

Our values ​​represent the things we expect – those values ​​do not represent reality. Values ​​can have an impact on various levels of public speaking processes, but specifically the value affects the credibility and the effectiveness of speakers in persuasion.

For example, some cultures appreciate simple clothes in women, so speakers for women wearing a sleeveless blouse when talking can cause him to lose credibility in the eyes of some spectators.


This indicates the way we see our relationship with the universe and with others. Cosmology dictates our view of power relations and may involve our religious or spiritual beliefs.

Controversial speech topics (such as universal health care and death penalty) are often related to aspects of this world view because we must consider our responsibilities to other humans and our strengths to influence them.

Interestingly, cosmology will also play a role in logistics points such as those who are allowed to speak, the sequence of speakers on the schedule (for example, from the most important to the most important), the number of times the speaker must speak, arrangement of seating in the pulpit, and who gets The front seat is between the audience.


This shows our choice method to complete everyday tasks or our approach to solving problems.

Some speech writers might start working on their outline as soon as they knew they needed to give a speech, while others might wait up to a few days before their speech began to prepare (we did not recommend this approach). Praxeology can also have an impact on the preference for speaker delivery style, the method of preparing the main points, and a choice of slide equipment (i.e., power point versus prezi).

It is important to understand the perspective because it has a big impact on the encoding and decoding process, and consequently on our ability to be understood by others.

Try this simple experiment. Ask two or three people to imagine a dog in my heart while you imagine a dog at the same time. “Dogs” are very concrete words (words that describe real objects that can be felt through the senses).

Wait a few seconds and then ask everyone what kind of dog they think. Is it Chihuahua? A Greyhound dog? Golden Retriever Dog Type? Rottweiler? Or another dog?

Most likely everyone you ask has a different picture in his mind than you think. This is our perspective at work.

7. Konteks

The last element of the communication process is a context in which the speech or interaction takes place. In the context of the 1980s taught as the actual physical background where communication took place, such as in places of worship, apartments, workplaces, noisy restaurants, or grocery stores.

People communicate differently in every place because there are unwritten communication rules (called norms) that regulate this setting. Recently the concept of context has developed and expanded to include the type of relationship that we have with other people and communicative rules that regulate the relationship.

So you don’t speak the same way to your friends as you do to small children, your parents, your boss, your doctor or police officer.

And you might talk to your friends differently in your apartment than you do in your parents’ house, and your communication can also change when you both come out with friends on weekends. In short, context refers to norms that regulate communication in different situations and relationships.


That is the complete discussion of the elements and aspects of communication that you can know. Communication is the important thing you need to master in the success of career and business, without good communication all will be useless.

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