7 Business Strategies During the Holiday Season You Must Know
Towards the end of the year, there are many holiday moments that every business owner should not miss. It is at this moment that people tend to shop more than usual. So, you shouldn’t miss this golden opportunity.
According to Cynthia Johnson, Co-founder and CEO of Bell + Ivy, 7 things must be done to make your business more memorable to consumers during the year-end holiday season.
1. Create a Timeline
Make sure you mark every holiday on the calendar, and set reminders for it. This needs to be done so that you have more time to prepare holiday-specific content, and know exactly when to start and when to stop marketing.
Don’t forget to explain your plan to all the teams involved so that later there is no miss communication between fellow team members. Make this plan in advance, because you have to remember that your team will also be taking time off.
2. Give Discounts
The easiest way to maximize vacation moments is by giving discounts to your customers. For example, Black Friday and Cyber Monday, there is no tradition behind them – purely a big discount event.
You don’t need to install or buy special decorations (such as decorations for Christmas) to celebrate Black Friday or Cyber Monday. You only need to prepare marketing materials and make sure which products will be discounted before entering the holiday moment.
3. Free Gifts for Consumers
One of the best ways to attract consumers and to show that you are celebrating the holiday is by giving them gifts. This gift can be anything. Starting from something as simple as discount coupons, unique merchandise, or other objects that can make an impression. Whatever it is, make your customers feel that you are celebrating the holiday moment.
4. Make a Video Promotion
If you don’t take advantage of video to promote your business, it means that you have missed one of the strengths of online marketing. There’s no need to worry if you don’t have the skills to create videos, because nowadays there are many platforms that can help you create promotional videos very easily.
5. Be active on Social Media
The holiday season doesn’t mean you can also take vacation time on social media. You need to stay active on all the platforms you are used to, stay engaged with your audience for holidays together, and make them happy to buy from you.
Invite your followers to share their videos or photos, and give them appreciation by posting their content on your social media accounts.
6. Send a Private Email to Share Your Story This Year
Don’t forget your email marketing. Email can feel more personal than a public post, so write a compelling story related to your business and thank them for being a part of your business. Include a call-to-action that is tailored to your needs.
7. Decorating Your Store
Decorate your shop, be it offline or online. Add a few banners on the website, customize your shop window design, and celebrate holiday moments with your signature. Consumers should feel that they are taking advantage of a limited opportunity that they may not get next time.
This is a discussion of 7 marketing tips for small businesses during the holiday season. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.