7 Blog Monetization Tips in 2020
“How do you get money from blogs on the website? What’s the name, blog monetization? ” This question often arises in the minds of writers who have websites. The reason is, since the last few years, blogs on websites no longer function as the author’s personal notes, but also as a means to share information with the public. Therefore, why is this not used as an opportunity?
Panning for money through blogs on the website alias “blog monetization” is a marketing activity that can provide benefits, both in terms of material and exposure. If in terms of the material you can get immediate benefits in the form of money, exposure can increase your website awareness in the eyes of the intended audience. The following are some things you can do to monetize your website.
Blog Monetization Tips
1. Affiliate Program
The affiliate program is a website collaboration with a company to promote their products and get a commission for each transaction. The amount of commission to be obtained varies, depending on the policy of each company. In addition, you also have the opportunity to get promotional material that you can also use as a means of learning how to place advertisements in the future.
The form of cooperation in affiliate programs is usually in the form of a referral code that will be obtained when joining. This referral code serves to detect buyers so that when there are potential buyers who type in the code or click on the link that you attach to the website, the referral code from your website will immediately be detected as the source. Not only the website, but referral code can also be shared through social media, depending on how your agreement with the company.
2. Contextual Advertising
Contextual ads are ads that are displayed based on the context or content displayed on web pages. The format displayed varies from the graphic display, text to video that you can place anywhere according to your website layout. Currently, the type of contextual advertising that we hear most often is Google Adsense.
Unlike affiliate programs that directly give a commission of a percentage of each transaction, the nominal contextual advertising commission is usually rather small and requires a long time to actually produce. The calculation system also varies, some are per click, some are based on the number of impressions or how many of your ads are seen by website visitors. However, if your website traffic is good, you can easily make money from this type of advertising.
Unfortunately, website owners do not have full control over what types of advertisements will appear so this is often a problem. Maybe there are some ads that can be blocked, but still, website owners cannot choose ads that are very similar to the topic. This is because Google not only uses the main topic of the website as a parameter but also keywords from search results on Google Search.
Although you can place ads anywhere on your website, do not let your ads meet the website page. In addition, you should not click on the ads that appear or ask your friends to help add clicks because it violates Google Adsense regulations. If you do, your website is threatened with a penalty.
3. Renting out space
You can also use space on your website and mailing list to make money. The trick is to rent out space to advertisers, usually banners or widgets in the sidebar. The advantage is that the website owner can determine their own rates and what advertisements will appear.
However, before renting out space for advertising, make sure your website already has good credibility. The reason is that advertisers also want to know what websites will later display their ads. So, pay attention to the quality of the content as well as the appearance and accessibility of your website layout, yes!
Sponsorship is the most lucrative type of advertisement and the most difficult to find. Simple understanding, a website owner works closely with advertisers to promote certain products. For example, advertisers give us some money or offer to sponsor your website.
Another form of cooperation is that advertisers can become sponsors of the competitions or giveaway that you hold. Some of the things that you can offer as a benefit of sponsors are the placement of logos in every promotional media, writing of brand names in each article, or in the form of adlibs, namely the mention of sponsorship partners in an event, similar to those that often appear on television or radio. Yep, you can add this brand mention activity in the benefits received by potential sponsors.
Just like when renting space on a website, sponsorship demands a good track record, evidenced by website traffic statistics. Where did you get sponsorship? It can be from advertisers who come directly to you or you can pick up the ball by attracting advertisers. Other sources are agencies or third parties that bring together advertisers and website owners.
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Another form of sponsorship is sponsored posts. Advertisers will have their articles uploaded to your website (content placement) or ask you to write articles according to their terms and conditions. The articles they provide usually contain certain keywords that must be attached together with the links they provide (hyperlinks).
However, will the article you write later be full of advertising sentences? In order to answer this question, you need to know the two types of advertising that are commonly done through internet media, namely hard-selling and soft-selling. Hard-selling is a sales technique that is carried out explicitly with direct solicitation sentences, such as “buy now”, “order immediately”, and so on. On the other hand, soft-selling launches advertising sentences that are mentioned or written indirectly, usually soft-selling begins with a story, case, or illustration before mentioning the product being offered.
Besides that, if you are wondering whether this sponsored article will make your website considered spam or not, it all comes back to you. Based on Google’s rules, there aren’t many links you can embed in an article, so you have to understand how your article will structure. Not only the number of links but make sure you also link the links from your articles to secure and credible web pages.
5. Free Products
This method is usually referred to as endorsement activities, which is when a company or brand provides its products to influencers (in this context the website owner) for review. Some of the products provided can be in the form of food, food products, travel tickets or entertainment activities, to hosting facilities and domains.
Don’t forget, when reviewing an item or service, review it honestly. No need to give excessive praise, also do not need to over-condemn if the product does not meet your expectations. The same rules also apply to monetization of blogs on websites, so make sure you complete the website with provisions that explain the acceptance of sponsorship in the form of free product rewards for your review.
6. Selling Products
Some website owners start monetizing website blogs by promoting products from advertisers or through affiliate programs, then start selling their own products. Given that when a blog is growing, then the blog content is getting more quality, this step can be considered as a natural development. This content can then be developed and converted to products that can be sold. For example, ebooks, video tutorials, and so on.
Selling your own product can increase your income because it’s clear the profit will be 100% yours. Along with this, you will also increasingly understand how the process of selling products through the website. You can even open your own affiliate program and pay other website owners when they are willing to display ads from your brand.
7. Membership / Membership
Depending on how valuable the information or content that you present on the website, you have the opportunity to activate membership or membership on your website. Instead of offering the same product to different people from time to time, membership actually sells different products to the same person from time to time. That is, when a user has registered to become a member, you do not need to capture too many customers anymore, but you can start focusing on improving the quality of content so that what your customers have “bought” is worth what they receive.
If you do this method, every month the members will pay a membership fee. In return, they will get courses or tutorials that are not accessible to those who do not register for membership. Some types of websites that have done this are websites with essay articles such as Medium.com and TheGuardian.com or educational websites such as Alison.com and Ted.com.
The challenge is how to provide regular content that provides benefits while attracting potential new members. However, if you can maintain member membership, maybe the benefits of the website can be your main source of income. Assuming you have 300 members who pay Rp 100,000 per month, then every month you can earn as much as 30 million rupiahs. Pretty tempting, right?
Initially, the income from your website was not too much. But through the development of knowledge that you learn over time, you can certainly improve the performance of your website to be able to monetize blogs on the website. One thing that you should never forget, is maintaining the quality of your website by making sure the website is fast, safe, and always reliable.
In addition, it would be even better if you advertise through our services on Froggy Ads by using our advertising services and our various ad formats your website will be flooded with visitors and sales.