6 Ways to Increase the Conversion of Your Online Store Sales
Increasing online store sales conversions is not just about the marketing strategy that you are running, but it is also related to technical matters related to your online store website. It will be useless if you have spent a lot of money on marketing, but your potential customers leave your website, or worse, they just leave the shopping basket because of technical problems.
The following are some ways to increase online store sales conversions that focus on optimizing your website.
1. Use Responsive Design and Navigation
Responsive design is related to the techniques used to make your website look attractive even if accessed through any device, whether it’s a PC, tablet, or smartphone. While responsive navigation is related to the menu that you display on the website, making it easy for the audience to find what they are looking for.
If you optimize these two things well, you will have a website that has an attractive design, is comfortable, and is also easy to use even though it is accessed through different devices.
2. Put Security Badges in Strategic Places
As we know, online transactions carry a high-security risk. The existence of security badges can be a sign that your website is safe to use for online transactions. So, put this symbol in a strategic place and not disturb the comfort of the audience, for example on the checkout page.
3. Optimize Your Product Category Pages
Optimizing category pages means that you are making it easier for your audience to find the product they are looking for, and this will have a large effect on conversion rates. Some of the world’s big e-commerce companies are even very concerned about this. Aliexpress for example, there you can find products very easily. When you search for a smartphone, you can specify product categories down to the smallest details, such as screen size, amount of RAM, amount of internal memory, operating system used, and much more. This will make it easier for your audience to find the item of their dreams.
4. Pay attention to the Quality and Number of Images
Images have a vital role in online stores. With the picture, consumers can have a more detailed picture of the actual condition of the product. This is the reason why you need to prioritize this.
You can’t just insert one or two images, because consumers need to see product images from various angles. Besides, the image that you display must also be of good quality and comfortable to be seen by the eyes of consumers.
5. Product Description
As with images, you also need to display the product description in as much detail as possible. Product descriptions usually contain the specifications of the product. However, the thing that is no less important to display to get higher conversions is, you need to give reasons why your product can solve the problems faced by consumers. For example, if you sell a smartphone, you might need to display the benchmark score of the smartphone and how it performs when playing popular games (eg PUBG-M, MLBB, etc.).
6. Show Other Consumer Reviews
Reviews from your consumers are very useful for those who have just come to your online store. Positive product reviews greatly influence other consumer purchasing decisions. This means, when you decide to display a review, you must pay attention to the quality of the product being sold so that later it will always get positive reviews.
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