6 ways to increase CTR organic
As we have known, it appears on the first page of Google’s search results, it does not guarantee high organic CTR. You need to target at least ranked first to third in Google’s search results. First rank, second, and third Google search results dominated the organic CTR with a figure of around 20.5 percent, 13.32 percent and 13.14 percent in sequence.
Here are five ways to increase your organic CTR website:
1. Understand your audience
The first mistake and most often done by website owners or blogs is not understanding the audience will be reached. Often the author determines the topic that will be written based on subjective assessment, without considering what the reader wants.
This is where the importance of doing keyword research before creating content. Make content without research keywords can result in one of the following two things. First, no one is looking for the topic you wrote on Google.
For example, you want to write about “how to make a computer”, but it turns out that people who are looking for these keywords on Google are very few, not even there. Should you write content with these keywords? If you expect high organic CTR, it is certainly recommended to write another topic.
Second consequently if writing content without doing keyword research is what you wrote is not in accordance with intent or search from the searchers. Search Intent or the purpose of the search is what most searchers want to certain keywords. One keyword can be intended for two different or more things.
For example, when entering the keyword “keyboard”, the top page in Google search results is a keyboard for computers, not a keyboard musical instrument. This can happen because most Google users search for “keyboard” keywords intend to find a keyboard for computers, not a keyboard musical instrument. So Google prioritizes the website pages that are in accordance with the majority user’s intent.
2. Increase the quality of the title and meta description
When Google users do a search, they only need a few seconds to determine which page page will be visited. This means you have very little time to attract the attention of Google users.
Based on Copyblogger research, only 20 percent of people read the title of the article and read the content, while the remaining 80 percent only read the title without reading it at all.
The findings above show how important a title for an article. Moreover, Google search results only display the Content Title and a brief summary of the Website page (Meta Description). So you must be able to attract the attention of prospective readers through the title of the article and Meta Description.
One effective trick to make an interesting title is to add numbers in the title. Like the title of this article, namely Increasing Organic CTR with 5 of these ways or 15+ examples of inspirational blogs and personal websites.
People will be more interested in articles with the listicle model because they know how many important points will be obtained from an article. According to the Content Marketing Institute, the title of the blog article that uses the number produces Organic CTR 45 percent better than those who do not use numbers.
Not only utilizing numbers, the title of an interesting blog article must also meet several criteria.
Apart from the title of the article, you also need to pay great attention to Meta Description. Meta Description is a short text that explains about your content in search results. This text is located just below the title and article URL.
The ideal length of Meta Description is a maximum of 130 characters. More than 130 characters, Google will automatically cut your meta description. You can change Meta Description using the Yoast SEO plugin. Yoast SEO will give a warning if your meta description exceeds the capacity.
3. Take advantage of structured markup
When searching on Google, maybe you have found search results as below. In addition to the title, URL, and Meta Description, this website page also displays a rating.
The above rating is one form of structured markup. Structured markup or often also called Schema Markup is a code that you can add on the content to improve the quality of search results. Structured markup code can display a rating, event time, review star, to product price.
You can add structured markup to easily use the plugin. Some structured markup plugins that you can use are Schema Pro, WP Review, WP Product Review, and All In One Schema Rich Snippet.
4. Get Featured Snippets
You must also have found search results as below:
This is how to increase the best CTR. The picture above is one example of Featured Snippets. Featured Snippets is a search results feature from Google that displays a short answer from the keyword entered by searchers.
Content from Featured Snippet is taken from a summary of the website which according to Google is the most solutless and according to what finders want. In many cases, Google takes a featured snippets from the first rank content. However, it does not rule out the possibility of featured snippet can be taken from the rank below if the content is indeed more solutless than the first rank content.
By getting a featured snippets, you can bring more organic CTR. According to Ahrefs research, 8.6 percent organic CTR on the first page was taken by content with Featured Snippets.
Unfortunately, Featured Snippets is not a feature that you can set yourself. There is no plugin or code that can add featured snippets to you. Google will determine which content is worthy of getting a featured snippets.
Even so, it doesn’t mean there is no strategy to get a featured snippets. Here are some tips for your content to get featured snippets:
First, check the keyword first you want to target. Try searching for these keywords on Google and see if there are content that gets featured snippets for that keyword. If there is, it’s likely to get a larger featured snippets.
Second, answer search questions clearly in your content. For example, one article discusses the understanding of the plugin. On the content I clearly explain what the definition of the plugin and its function so that it can get a featured snippet.
Third, maximize the use of heading (H1, H2, H3, and H4) in your content. Make sure your H2 contains the focus keyword that you are targeting.
Fourth, create structured content flow so that Google can easily understand your content.
Fifth, make content as detailed as possible. More detailed and more complete content has greater possibilities to get featured snippets.
5. Don’t disappoint your readers
Low quality content will never get a high position in the Google search results. Because quality content will only disappoint the reader. Readers will be difficult or can not even find answers in low-quality content.
If you are not satisfied with your content, the reader will immediately leave your website so that it will increase the bounce rate. Bounce Rate is a percentage of visitors who immediately leave the website after opening one page (Google Analytics).
High Bounce Rate indicates the quality of content on the page is too bad so visitors are not interested in exploring other content. The higher the bounce rate, the worse the value of your website is on Google and will certainly affect your organic CTR.
Therefore, you must satisfy the reader with quality content so that it feels at home reading, even reading other content on your website or blog. Here are some tips on creating interesting content for readers:
First, for your article to be a short paragraph. The long paragraph will make readers get tired quickly and have difficulty finding the main points of your article. It’s best to make a paragraph no more than three sentences.
Second, add visual media to facilitate readers to understand your content. There are various kinds of visual media that you can use, from illustration images, photos, infographics, or videos.
Third, make sure your content answers the reader’s question. People do a search on Google to get answers. If they don’t find answers to your content, of course they will switch to content from other more solutless websites.
6. Monitoring content
Everyone certainly hopes the content will get Organic Ctr in a one trial. Ideally it’s like that. However, in practice certainly many situations and conditions beyond estimates.
It could be that there is a new trend so you have to update content, competitors make content that is much better than your content, links in damaged content, or images on your content error. Anything can happen. Therefore, after publishing one content, you need to monitor content regularly.
Check whether the content is incomplete, the image does not appear, the link is damaged, and so on. Make sure your content is always in the best condition so it doesn’t damage the reader’s experience. By monitoring content regularly, you can find out which content that needs improvement and which content is good enough for the organic CTR performance.
Increasing organic CTR is not a process that can be finished overnight. Required a long enough process, from keyword research to monitoring content, to get targeted organic ctr numbers.
If you just publish content and don’t immediately get a high organic CTR, don’t give up. Perform evaluation and fix your content following tips and tricks above. Thus your content will be better quality and it is possible to get a larger high organic CTR.
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