6 Tips in Social Media Marketing to Run Effectively
Social media is essential for businesses of all sizes, big and small. Finding consumers on social media also has a direct impact on increasing your sales and profits. In fact, according to Sproutsocial, the people who follow you on social media are 57.5% more likely to buy from you. Not only that, but if you can provide a great social media experience, that number can increase to 71%.
1. Finding New Opportunities
You can discover new opportunities by responding to social media posts that tag or mention your brand. For maximum results, you can also monitor social media for conversations about topics relevant to your business, and then join them.
For example, let’s say you own a vegetarian restaurant in Jakarta. By monitoring social media, you can track who is the person who is talking about vegetarian restaurants in Jakarta, and this is where you can join their conversation.
2. Run a Competitive Analysis
Observe how your competitors carry out their marketing strategies. Doing this will help you understand the industry, measure up, and develop new ideas so you can stand out from the crowd.
Besides, you can also gain new insights about what are the advantages and disadvantages of your competitors’ marketing strategies. It doesn’t hurt to copy the way they do it if it’s effective.
3. Take advantage of relevant hashtags
Hashtags can help you put your content in front of new audiences on social media. Not sure which hashtag to use? You can take advantage of certain warnings. For example, #mothersday, #nationalday, #ValentinesDay, and so on. Make sure the hashtag is still relevant to your business so it doesn’t appear too forced.
4. Create Attractive Images and Videos
According to Animoto, video is very important to use in social media because it is shared by 1200% more than text and images combined. Videos can be your mainstay in maximizing your marketing efforts. So, what are you doubting?
5. Involve Your Team on Social Media
Social media has so many opportunities for businesses that it can feel overwhelming at times. As a marketer, especially for small businesses, you may be short on resources. But if there are people on your team who can help you, then invite them to join you. This method enters the realm of social media management, which usually involves human resources, research and development, marketing, sales, and customer service teams.
6. Increase Engagement with Paid Content
If you’re not getting the number of video views you expect, try using paid advertising to promote the post. Apart from increasing engagement, this is also an effective way to reach new audiences that are relevant to your business.
Each social media platform usually has different functions and features, so you may need to make adjustments. But, wherever you place an ad, you can determine who can see your ad on social media through the audience targeting feature.
Thus the discussion about 6 tips in social media marketing to run effectively. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.