6 Strategies for Content Marketing for Your Business

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6 Strategies for Content Marketing for Your Business

6 Strategies for Content Marketing for Your Business

You must be familiar with the term online marketing. Online Marketing itself consists of many kinds. One type that is often forgotten when effective is content marketing.

Either you just started with content marketing or you have used the same strategy for some time, it never hurts to review the plan of your content strategy – to ensure it is always updated, innovative, and strong.

Therefore it is important to have a solid and intelligent content marketing plan. If you have difficulty planning a content marketing strategy for the coming year or require some new ideas to be included in your plan, read this article.

Before we discuss the strategy, let’s discuss first what is content marketing.

Definition of Content Marketing

According to the Content Marketing Institute, Content Marketing can be defined as a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and get an audience with the final destination to generate a profit for a business.

At present, many digital marketing players realize the importance of Content Marketing as part of their marketing strategy. According to a survey by the Content Marketing Institute, 70% of B2B business marketers said that they made more content in 2021 compared to the time of 2016.

Why does business require content marketing?

The importance of content marketing has developed significantly. Content Marketing is one of the most effective ways for you online business people to market your business. This is because customers only choose to interact with content that interests them, contrary to traditional marketing.

Statistically, content marketing can increase your conversion rate by 6 times. According to a study by Aberdeen Group, the average Conversion Rate of a website that applied content marketing is 2.9%. While websites that don’t have content marketing only get an average conversion rate of 0.5%.

If you are still unsure of the effectiveness of Content Marketing, there are still many studies that can help explain why you need content marketing. Demand Metric has some evidence that content marketing is an effective marketing strategy.

Content marketing is considered a marketing strategy that must be done because the content is talking directly to your customers. With content, you can improve communication between brands and clients, both in terms of what you say and how strong it means to them.

Here are some things that can be helped by Content Marketing:

  • Brand Awareness

As found by Demand Metric, customers feel closer and more positive relationships with brands that produce special content, thus making content strategies become a very valuable tool for strengthening customer relations.

The more successful your content, the more and more people will remember your brand and create a positive association with it. If you work extra to publish content that has value such as a complete guide, you can even be seen as an expert in your niche.

  • Search Engine Optimization (SEO)

Publishing textual content will increase your SEO, provided you follow various SEO tips. Remember the use of keywords in SEO must be able to experience possible – Overloading your posts with keywords will not escape attention and may have a bad effect on your reputation.

  • Expand your consumer’s target

Social media can be a strategy to meet new people. Join customers on Social Media, after your article is re-postable, and writing Guest Post is a very good strategy to attract customers and get your name out there.

Even only with content that has value, you can reach this point. If your post shows value, it will be posted and shared. Introduction to your brand through interesting articles will help attract new customers.

  • Affect conversion

If people enjoy your content, they will feel the connection that is closer to the brand, more trusting the brand, and therefore more open to conversion.

Link-to-Action or links to products placed properly in your article can have a good impact on the overall strategy of your content by directing users to the page that suits their needs.

  • Build loyalty
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Interesting content can bring customers back after making a purchase and making your brand more useful than buying products. This helps you produce repetitive purchases.

7 Content Marketing Strategies

Here is a content marketing strategy that you can try:

 1. Determine your marketing goals

Why do you want to start planning for content marketing? What are your goals? What makes you interested in starting to make content? Knowing what goals you want to achieve before you start planning can help you determine what things like what is suitable to be included in your Content Marketing strategy.

2. Perform Research Buyer Persona

To do a successful strategy, you need to know your target audience. This is also commonly known as a persona buyer.

For those of you who might be new in the field of marketing, Persona Buyers are one of the important things. With you knowing your target audience, you can make content that is more relevant and attractive to the audience so that they will later buy the product or service you offer.

If you already have experience in the field of marketing, your target audience can change. Do you want to target a new audience or maybe expand your target audience? Do you prefer to target the same audience?

Reflect your audience by doing market research every year can be useful so you can evaluate your marketing strategy.

3. Do content audits

Most people start content marketing by creating a blog post. But you can also make other types of content that you think can help your business. For example, if you post a blog post every week, you can make an ebook to combine your various blog posts that have the same theme to make it a complete guide. We will discuss the types of content at the bottom of this article.

If you have issued a lot of content, it’s a good idea to evaluate and review the content you have made. See the results – Do they help Conversion Rate you? Or maybe your content helps increase your brand awareness and traffic website. From there you can then think about what you should do in the following year.

4. Select a Content Management System

A content Management System (or content management system) is a computer application that supports the manufacture and modification of digital content. Some features that must be on a good content management system are content creations, the content publication (content release), and content analysis (content analysis).

5. Think of your content ideas

Now, it’s time to start the idea for your next content. Here are some tools that can help you:

  • Hubspot Website Grader

This is a tool that you can use when you want to see how your progress marketing is. Starting from your blogging efforts to social media marketing, the website grader gives an important area in your marketing and sends detailed reports to help you optimize and improve each area.

With this tool, you can find out how to make your website more SEO-friendly and find new content ideas.

  • What to Write

Find ideas for your content with the generator of content ideas What to Write. This tool will give you some questions that will help start your brainstorming. It also produces some blog post ideas for you after you complete the question, so you can use the idea in your content marketing plan.

  • Feedly

Popular RSS feeds are a great way to track topics that are popular in your industry and find content ideas.

  • Buzzsumo.

Find the idea of ​​popular content and content in Buzzumo. Buzzumo uses a Social Media Share to determine whether there is popular and preferred content, so this information will help you see which content ideas will work well.

  • Content Forest.

Content Forest offers a free tool, which includes keywordkiwi and contentidator. These tools will help you find popular content owned by your competitors, keywords that are effective for use in your content, and content ideas in one place.

  • Blog Post Headline Analyzer
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Coschedule Tools analyze headlines and titles and provide feedback regarding keyword volume, selected words, grammar, and keywords long. If you have ideas, run some title options via headline analyzer to see how you can make it stronger, and to move your ideas further in the brainstorming process.

6. Determine what type of content you want to make

As discussed above, the type of content can also affect how your content can attract the attention of many people. After you think of what topics you want to discuss, you then need to think about what type of content you want to make. There are various types of content that you can choose from.

Here are some of the most widely used content formats:

  • Blog Post

Blog Post is the most frequently used content type in Content Marketing. Blog Post is usually available on your website and released regularly to attract new visitors to your website. Post You must have value so that your audience is interested in reading and sharing it through social media.

The post blog is recommended that it consists of 1000 – 2000 words, but you may experiment to see if your audience prefers long or shorter articles.

  • Ebooks

Ebooks are tools to collect leads that can be downloaded by potential consumers after sending the main form (such as joining your newsletter) with their contact information.

Ebooks are usually longer, more profound, and published less rather than blog posts, which are written to attract visitors to websites.

Ebooks are the next step in the inbound marketing process: After reading blog posts (like this), visitors may want more content from an ebook and send their contact information to learn more valuable information for their business.

  • Template

Templates are a practical content format to try because it produces leads for you while providing a higher value to your audience. When you give a template audience to save time and help them succeed, they tend to be more involved with your content in the future.

  • Infographics

Infographics can regulate and visualize data in a more convincing way than just words. This is a good content format for use if you try to share a lot of data in a clear and easy to understand. If you are interested in making infographics, we have prepared an article about Tools that you can use to make infographics easily.

  • Video

Video is very interesting media content that can be shared throughout the social media platform and website. Video requires a greater investment of time and resources than written content, but with increasing visual marketing popularity, this is a type of content that should be tried.

  • Podcast

Starting podcasts will help the audience find your brand if they don’t have time or interest to read content every day. The number of podcasts is increasingly developing – in 2016, an estimated 57 million people listen to podcasts every month. If you have interesting people to be interviewed or do conversations with hosts, consider podcasting as another content format for experimenting.

Conclusion

Indeed it seems a lot to do with content marketing. It takes time, organization, and creativity to foster a successful content marketing strategy.

Build the foundation of your Content Marketing plan, utilizing tools to manage content better, and setting up your strategy for the new year will not be troublesome if you follow the steps above. Good luck!

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