6 Reasons to Use Holiday Marketing Strategies for Business Promotion
Shopping seems to have become a routine for many people when it comes to vacation times. As a business owner, you must be able to make good use of this moment, one of which is by using a holiday marketing strategy. This is a marketing strategy that aims to grab the attention of consumers by giving them a very extraordinary and unique offer in the lead-up to the holidays.
Holiday marketing can give a new color to the business promotion that you have been running. There are many reasons why you should adopt this strategic strategy, here are some of them:
1. Shopping has become a ritual during the holidays
Ancient people spent their holidays burning fires, singing songs and dancing, or performing other rituals. Modern people are too busy to do that, so they naturally replace it with shopping when the holidays arrive. Holiday marketing is an important cultural phenomenon, even if it may sound funny.
2. Raise Marketing Standards
Consumers are used to seeing vacations as a battlefield between brands – be it advertising on search engines, email inboxes, or social media. Holiday marketing teaches people they deserve more, and now they expect to be treated special. Automatically, this will increase the demands on the quality of a brand’s service, and like it or not, they (the brand) must fulfill this desire.
3. Encourage You to Be More Creative
Attracting attention intensively during the holidays is a very challenging job as most of your competitors will be doing the same. This means that you have to face intense competition to stand out even more.
Creativity can be one of the main keys to winning this battle. You have to push creativity to the limit to produce content that is relevant, emotional, and has a very strong message.
4. Mutual Beneficial Relationship between Brands and Consumers
Holiday marketing usually provides great discounts and gifts to consumers, and at the same time, it also provides revenue and a significant increase in a brand’s good image. This allows you to find more loyal customers – who will be willing to buy from you in the future.
5. Testing Business Ability to Grow and Adapt
Black Friday and Cyber Monday is a real test for companies. Being part of this holiday moment is something that can’t be avoided. This is a test for brands to face competition during holiday moments. This moment will prove whether your company is flexible and adaptable enough to solve it.
6. Bring up the Sense of Urgency
Vacations are limited time, and this is a perfect moment to remind consumers that they have to make a purchase immediately before the promo ends. When consumers realize they only have a few days, hours, or even minutes left, they tend to act faster to buy. So make sure your customers feel confident that they will suffer a loss if they don’t buy from you right away.
This is a discussion of 6 reasons to use a holiday marketing strategy for your business promotion. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.