6 Online Marketing Strategies That Work for You
When you have entered the business world, you need to know marketing strategies both offline and online. You need to strive for this to achieve the target, namely maximum turnover and the level of success.
In the information age that is rapidly developing, online marketing strategies are more and more attractive to business people. Cheap, fast, and efficient are the right words to represent an online marketing strategy. You can understand your target market, know your competitors, and measure the success of the strategy you are using.
There are many things that you must master in an online marketing strategy. Starting from business planning, actions that make the desired results achieved to handling when problems arise in the middle of a business trip.
Below are online marketing strategies that you need to pay attention to so that they can be implemented properly:
1. Search Engine Optimization (SEO)
SEO or what is commonly called search engine optimization is a systemic series used to make a website appear on the first page such as Google, Bing, Yahoo, and so on. The purpose of SEO is to increase the number of visitors to a website according to predetermined keywords.
Knowledge, understanding, persistence, and accuracy are the keys needed to do SEO.
2. Search Engine Marketing (SEM)
One of the advantages of online marketing strategies is the use of SEM. Business people use it because SEM is a marketing strategy by doing promotions on the website thereby increasing visibility on the pages of search engines like Google.
The reach of SEM is broader than SEO. This is because increasing visibility is not only through organic search engines but also through advertisements. Advertisers will target keywords that have a relationship with the product being sold.
Business people will take advantage of it because the era of rapid information technology makes the need for information, especially business products, more sought after.
3. Social Media Marketing
The use of social media is growing rapidly. In 2020 the number of social media users will reach 160 million people. Commonly used social media are Youtube, Facebook, Instagram, or Twitter. The large number of people accessing social media is a good tool for an online marketing strategy. In this case, it can be called social media marketing.
To use social media well and on target, content is an important tool for you. The selection of attractive content will help you increase business and leave competitors behind.
Your content can contain text, images, infographics, or videos. Its use depends on which platform you want. To attract visitors, content must be filled in regularly. Also, take advantage of features such as paid promote, or ads on each available platform to increase the selling value of your product.
4. Email Marketing
The first thing you need to do in using email marketing is to get email contact potential customers who are still valid. When you get it, immediately send an email containing who you are, product introduction and information, product offers accompanied by promos, invitations to become members, and so on.
Email marketing is usually addressed directly to people who are already related to your product. The goal is to increase competitiveness against competitors while increasing sales of your product.
5. Content Marketing
Content is king. Such is a good adage and useful to adherents of this strategy. Create, distribute, and maintain content so that it attracts visitors to see, know, be interested and then buy your product. Optimize content so that after becoming a buyer it is attracted to membership.
Marketing content can be in the form of text, images, audio, or video. What you need to pay attention to is always looking for unique ideas so that the content becomes interesting.
6. Influencer Marketing
After knowing the five tips above, you should follow the last tips. If your business wants to move away from competitors, turn on influencers. The use of influencers is to increase the interest of visitors to find out about your product. This is because influencers are people who have a large number of followers on social media.
You can find various influencers on Instagram, Youtube, Facebook, or Twitter. Promotion using influencers is more effective because it affects the interest of followers of influencers. Because, what influencers promote, followers will be interested in using your business products.
These are 6 tips on online marketing strategies that you can take advantage of. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.