6 of the Best Free SEO Tools for Keyword Research
One of the keys to SEO success is to use long-tail keywords, which are keywords that are derived from the main keywords that you are targeting. Even using long-tail keywords can make SEO competition easier. But in determining this, you need to do keyword research first so that the long-tail keywords used are of high value.
Even though long-tail keywords don’t provide a significant amount of traffic, the quality is very good. Readers who visit your website require very specific information. Therefore they use longer keywords when browsing so they can finally visit your website.
There are several ways to do keyword research that is right by utilizing free SEO tools that are widely available on the internet. But before discussing this, you should first consider these two important things in determining the keywords that will be used.
If you want to have a business website with better quality then you should consider the relevance of keywords and your business. For example, if your business is engaged in hijab sales and is targeting the keyword “watches” then it should be replaced with long-tail keywords such as “Selling cheap quality watches”.
Another thing to consider is adding information about the location of the keywords that will be used such as “Selling cheap quality watches in India”. The addition of this location does narrow the scope of website visitors but those who visit come from the same location as your business. The result, of course, will result in higher business transactions.
But how to do keyword research effectively? There are many ways, but do not ever determine long-tail keywords carelessly. The following are free SEO tools that can be used for keyword research:
1. Google Keyword Planner
Google has several free SEO tools that can be used to do keyword research. One of the tools on Google Adwords which is named Google Keyword Planner can be an option for determining long-tail keywords, especially for those of you who are involved in Adwords campaigns.
When you enter one or more keywords, and even enter a website page, Google Keyword Planner will provide some relevant keywords complete with simple metrics containing statistical data and the performance of the keywords displayed.
2. Google Trends
By using Google Trends you can find new keyword ideas by entering some keywords and filtering by location, search history, and category. Google Trends will also show how attractive your website is to a keyword that you are researching, the cause of interest that occurs, where your website visitors come from, and even show some keywords that are relevant to the keywords you are looking for.
The interesting thing about Google Trends is not only its ability to show the amount or volume of a static keyword, but Google Trends is also able to present the data in the form of colorful graphics. Besides using Google Trends to do keyword research can also be done by comparing several keywords to your latest article.
Keywordtool.io can be an alternative free SEO tool but it’s still not perfect. If you are looking for some long-tail keyword suggestions according to the keywords that you are thinking now, then Keywordtool.io can be very useful. These tools will suggest some keywords according to what you are thinking.
4. Google Analytics
Google Analytics can provide complete SEO data that will help you understand website visitors and how they interact with your website. You could say that there are no other best SEO tools that can provide data as complete as Google Analytics.
5. Bing Webmaster Tools
Many people who skip Bing Webmaster Tools (BWT) improve their website SEO. Though Bing Webmaster Tools is very good for knowing the performance of your website in the Bing search engine. Besides Bing Webmaster will also show the number of website clicks based on search queries sourced from Bing, insights into crawling, indexation, on-page keyword optimization, and other elements that will have a good effect on the performance of websites on Google.
The last free SEO tool is Moz. But Moz is very suitable for inbound marketing and its display is very user-friendly. There are some free features from Moz that might be very useful for you such as Open Site Explorer, Followerwonk, Moz Local, Mozbar, and The SERP Overlay.
Some of the free SEO tools above can indeed help you research high-value keywords. But it cannot be used to find out the number of searches for a keyword or cost-per-click (CPC). Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.