I’m generating pretty much 6 million month-to-month sights on a $70 blog.
Prevent shelling out money on your website.
My website is “basic”.
I’m humiliated about my emblem.
I detest it a lot more than terms can describe. It’s a hangover from a earlier project I dabbled in that never ever went anywhere.
I’m not tied to it. I could adjust it whenever, it is been lengthy sufficient.
Why the heck have not I done it?
Effectively, it matters. But not sufficient.
Not sufficient to cease my little foods blog site that is 3.5 calendar year old, with the hideous brand and standard website design and style, from escalating in excess of 50% in the very last 9 months, to 5.7 million regular views.
Web page designers in all places will hate me for this submit.
But gosh, every single time I talk to a blogger and I hear the words “I’ll get my designer to adjust that”, I want to scream.
Scream with stress that there’s this twisted notion out there that a extravagant developed web page is going to by some means convey more men and women to your blog site, to mature your site visitors, to enhance your earnings.
I know there are flaws with my web-site style and design. I know it is hurting me a bit on traffic – probably…. maybe….
But how the heck have I grown my weblog to 5.7 million regular monthly sights in 3 1/2 a long time with a $70 out-of-the-box website?
Essentially it comes down to this – good quality of written content and being aware of your readers.
I despise the term – “Content is King”. When I very first commenced out, I recognized what it meant on the floor but did not “really” know what it meant in reality, from a foods blog viewpoint. Is it just about taking excellent pictures and earning terrific films? Heck no. Excellent shots for questionable recipes = Are unsuccessful.
Great pictures and great videos may well bring flushes of site visitors but basically, the visitors and readership will be volatile if the substance is not there. No make a difference how likeable YOU are as a particular person.
My system has always been about the very long sport. The game wherever readers appear after and come once again and again and again….
That is how to expand a meals weblog. Which is how I grew mine.
Ok, so confession time. Time is my greatest constraint, and my food stuff weblog progress reserve is way beyond its thanks date. It’s not due to the fact I’m intentionally sitting down on it. It’s mainly because blogging assistance is a aspect passion, right after my very own web site, just after my have small business advancement projects. and after….effectively, having fun with my daily life. Dwelling my lifetime.
Due to the fact that is, immediately after all, the purpose I remaining my company everyday living in pursuit on freedom.
Food stuff running a blog guidance is a facet thingy for me. It is not a most important business and frankly, from a monetising standpoint, it’s not even a major purpose. It’s not that I don’t want to assistance. I just have to be practical – it’s not where by my focus is, compared with many others who have produced it their business approach to monetise blogging assistance.
I experience guilty all the time about not encouraging you men adequate. I can’t inform you how substantially it nags me – continuously – that I don’t put ample time into helping you men expand your blogs.
Be sure to comprehend my key organization is not about furnishing site assistance.
And I refuse to set out any sub-par.
I will never ever mislead you with a fifty percent-assed occupation. It is not in my DNA.
When I launch the book, it will have 100% of me in it. Appropriate now, I’m not able of that. Fact. I know you’re annoyed. But I just cannot do a fifty percent-assed work.
But this post is a snippet of just one of the things I’m heading to be covering in the ebook. Stop stressing about website design. As very long as your internet site is clean, functional and cell friendly that’s all you have to have. Certainly I am evidence of that. Some people may well argue that my website website traffic might be even better if I had a fancier web page.
To those people folks I say – I’ve developed my weblog to pretty much 6 million month-to-month sights in 3 1/2 decades using a $70 out-of-the-box web page layout that I have never ever used a cent on having customised.
Prevent investing money on your internet site.
Concentrate on quality of content material and your visitors alternatively.
More on how to in fact to do that will be in the book…
And I will be speaking about it 1st hand at the Every little thing Meals Convention in Utah in May perhaps 2018. Initial food running a blog meeting I have agreed to speak at, initial conference I agreed to fly 15 several hours to look at.
There is a rationale for that. Simply because I definitely think that meeting will be valuable to attendees.
AHHH. Intersting subject matter my web designer buddy frequently hounds me in excess of. 😉
It is not that I’ve consciously made the decision to not shell out dollars on my website. It’s that the design and style I selected does the career just wonderful and is compatible with all the plug ins I need to do the career I want to encourage greater website page sights, so why would I go via the ache of acquiring a net redesign at this stage when I have other precedence jobs?
I use the unique Foodie concept by Shay Bocks, and that theme has now been upgraded to the Foodie Pro topic.
Shay Bocks did an extraordinary occupation with that internet site design. Confident, it could not be as snazzy as the latest ones out there, or even the hottest themes she herself has produced. But it’s continue to fashionable and clean up, and it is obviously appealing to enough of my visitors.
I just needed a thing uncomplicated, effortless for non-tech-geek me to established up. Something that did the occupation, some thing that would not conflict with plug ins that I desired to use, something that was classy enough (in spite of dated symbol) to make it a enjoyable position for my regular readers to be.
IF I Experienced $10,000 FOR A Website REDESIGN…
I would have put in it on Fb webpage promotions. I believe that would have brought me far more benefit than the redesign, in phrases of traffic.
I would get private lessons from a serious-offer qualified food photographer, in my house, in my lights.
I would have hunted down a videographer, I would have invested in a studio.
All of this, in advance of internet site redesign.
And I say all over again – due to the fact the Foodie theme I use does the task just great. It could glimpse dated to you, to these who are immersed in the foodstuff blog site earth. But you’re not my readership.
My readership likes my web page design and style just great.
5.7 million views a month just great.
If you have countless numbers to spare on a website redesign, be smarter about where else you can spend it – that will truly raise your foodstuff blog website traffic / monetisation and your expertise.
All you require is a basic, thoroughly clean, quick to navigate web page layout that is cell helpful ( <– Important point here). Fancy features and pretty designs will not bring you more traffic. (Proof – Smitten Kitchenprobably the world’s largest privately-owned-food blog, no fancy-pants features on her website, she is all about quality of content. Her recipes actually really work, she is a very skilled cook and damn she has good taste.)
– Nagi x
PS Next post, I’ll show you how I have my blog set up, what plug ins etc I use on my homepage, recipe index, side bars etc.