6 Marketing Techniques for Businesses with a Limited Budget
If you want your business to grow, then you have to set aside time and money for marketing. This is not a problem when you have sufficient resources. But what if you have a limited budget and time? Does this mean you have to wait until you have more money? Of course not!
Here are some marketing techniques that you can apply despite having a limited budget.
1. Cooperation with Influencers
The reason someone buys something is because they understand the product they bought, or based on recommendations from people they trust. This is why influencer marketing has become one of the most popular marketing strategies lately. Coupled with so many social media platforms, an influencer can easily promote a product or service to a large audience.
When looking for influencers, you must focus on quality over quantity. Look for influencers with high engagement rates. Also, make sure the influencer has interests and characteristics that are in line with your business.
When you have determined influencers, offer them free products or services, and ask for product reviews. This is a very popular strategy among Youtube influencers.
2. Working closely with other businesses
Working with businesses related to your industry is a great way to introduce your business to new customers. You can do this by collaborating online through webinars or offline through special events. Meanwhile, if you partner with a local business, you can easily put business cards, leaflets or brochures in the location of their outlets.
3. Cooperating with Affiliates
Instead of marketing your own business, it doesn’t hurt to work with affiliates. They will generate leads for you, and in return, they will receive a commission for each sale generated.
If you want to use this method, make sure you have a specific pricing strategy to pay commissions for these affiliate marketing practitioners.
4. Become a Speaker at the Seminar
There are many opportunities for you to speak in front of an audience. Business conferences, organizations, local business groups, student groups, and libraries usually need speakers. As a result, you will be increasingly known by many people and more relations.
5. Recycle Your Content
Do you have old content that needs to be updated? If so, you can recycle the content by entering the latest information that is more relevant, or changing it into another form. For example, you can turn your research into an infographic. You can turn a collection of blog posts on a specific topic into an e-book. Podcasts that you record can be converted into Youtube videos. This you can do with a record of the information contained in the content that you have updated.
6. Free Trial
This may sound counterproductive, but don’t hesitate to offer people a free trial of your product or service. If they like what you have to offer, they won’t mind buying more of your product and might recommend your product to some of their acquaintances because they have had the opportunity to try and see the quality of the product for free.
Thus the discussion of 6 marketing techniques for businesses with a limited budget. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.