6 Key Elements in Product Marketing Strategy that Must Be Understood
Generally, a business, whether consciously or not, has implemented a product marketing strategy. For business-conscious, this is good news. However, what about those who don’t? They do this simply to fulfill an obligation, without really understanding what a product marketing strategy is, what goals to achieve, how to measure success, and so on.
You don’t want something like this to happen, do you? Therefore, before you run a product marketing strategy, first understand these 6 main elements.
When talking about product marketing strategies, the first thing to pay attention to is the product itself. It is clear, that you must have a quality product and be able to compete in the market. In fact, before entering the stage of developing a product marketing strategy, you must ensure that the product is made with target consumers in mind and adapts to their needs.
You need to know that one of the reasons why someone buys a product is because the product can solve the problems they are facing. So make sure that your product is made for that.
In addition to products, you also have to focus on your customers or potential customers. Get to know and understand who your customers are, what their characteristics and behavior are, or anything else that makes you get to know them better.
You can start with something as simple as gathering information related to consumers, for example:
- Marital status
You also need to create a buyer persona so you can get to know consumers better. Buyer personas are imaginative images that represent your ideal customer. Buyer personas are created by conducting previous market research so that the results will be close to the actual conditions.
Messages are about what you convey and how you communicate with consumers. Messages can take many forms, from content on websites, articles, emails, promotions on social media, and much more. All of that aims to connect with consumers so that a good relationship is created between you and the consumer.
About 57% of consumers trust a brand when they have an emotional connection. In addition to increasing trust, good relationships can also increase consumer loyalty, so they will not hesitate to make repeat purchases or buy new products that you have just launched.
4. Marketing Team
A product will not be widely known by the public if the product is not marketed or promoted, and this marketing process requires a marketing team.
Marketing a product requires marketing teamwork, and it is not an easy job. With so many people on this team, there is the potential for problems to arise that interfere with the implementation of your product marketing strategy.
So you may want to create a product plan and roadmap so that everyone on the marketing team can work more synergistically.
No matter how good the quality of the product you have, without any promotion, don’t expect many people to buy your product. Promotion must be done to introduce your product to a wide audience, show the advantages of the product, and influence people to buy your product.
Make sure you have clear targets and goals, so that you have a measuring tool to determine the effectiveness of the promotion you are running.
Analysis deals with all elements that are in the product marketing strategy, from analyzing products, consumers, messages, marketing teams, to promotions. All of these elements are very dynamic, so periodic analysis is necessary to ensure that they remain in good condition.
Thus a discussion of the 6 main elements in a product marketing strategy that you need to understand. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.