6 Instagram Marketing Tips to Increase Product Sales
Instagram has long been known to the public since its first release in 2010. Then since Instagram was officially taken over by Facebook in 2012, the new features offered have increasingly attracted the interest of netizens. As the most popular photo and video-based application and social media, Instagram’s role is quite important to promote business growth. Especially the Instagram marketing strategy which is now widely used for online shop businesses, restaurants, travel companies, e-commerce, and so on.
Instagram is rated as the most effective application for brand building. However, not all business owners know the right way to make Instagram marketing implemented successfully. Apart from creating an account following the name of the business, displaying attractive profile photos or business logos, and linking website links, there are still a lot of things to be aware of.
Therefore, this article will discuss specifically about the right way to run Instagram marketing. So, it can help increase sales of your product on social media. The following explanation.
1. Edit Photos with the Right Filters
Based on research data from Simply Measured about the most popular filters and are often used by various brands, states that Lo-Fi filters are used as much as 14%. Then followed by Valencia by 12%, Rise by 12%, Amaro by 11%, Hudson by 9%, Sierra by 9%, X-Pro II by 8%, and Have by 7%. The role of Instagram filters is not just to display aesthetics, but can represent your business as a whole.
2. Displaying Photos of Your Team or Employees
Furthermore, to encourage the success of Instagram marketing, you can display the activities being carried out by your team or employees. It aims to display the work process behind the scenes of your business. Besides, it can also foster consumer confidence that your business has a good work process following the reputation built.
3. Perform Periodic Content Updates
According to the experience of business people who have successfully used Instagram marketing, updating content on a business account regularly can cause follower growth. As Daniel Dipiazza has done by updating the content regularly that is once every two hours, it can increase the number of followers significantly even reaching 10000 followers per month.
4. Follow Back
Most Instagram brand accounts are often reluctant to follow back on their new followers. Even the following status shows the number 0 to maintain the reputation of a brand looks classy. And if you do that, you can find out what posts can attract interest or are most liked by the audience. Besides following your prospect’s account again, it can be like a reward for them for following your Instagram account before.
5. Connecting Instagram and Facebook to Promote Business
To get a large number of audience or wider range, you must connect your Instagram account with Facebook. When you post a video on Instagram, you can also share it on Facebook at the same time. Because there are 818 million active Facebook users worldwide, while Instagram has fewer users than Facebook, which is 130 million. So if you connect the two, the brand reach becomes wider.
6. Apply Share For Share (SFS)
In addition to the things mentioned earlier, an effort to encourage the success of Instagram marketing is a share for share strategy. You can do this by promoting business partners through repost or tagging applications. Thus they will also reciprocate your business account. So, the results you get are increasing the number of followers.
So, by running the right Instagram marketing, your brand will succeed through social media marketing. So that transactions and sales of your products also increase. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.