6 Instagram Marketing Strategies at the Time of Social Distancing
Currently, the community is closer to and familiar with the existence of social media as a complement to means of interacting and obtaining information than other media on the internet. Moreover, the community is doing social distancing and doing their quarantine in their respective mass houses. Now is the time for business owners to start doing digital marketing strategies when people engage in social distancing. One of them is through Instagram, Instagram which has emerged as a visualization and information platform and has become one of the most popular social media.
With this trend, like it or not, Instagram has also created trends and opportunities for companies to participate in marketing strategies in it. However, even though Instagram has become an effective marketing place and has a large audience, it doesn’t mean that you will get purchases easily. You still need the right marketing strategy, so that the ad or promotion you do is right on target and brings in purchases.
1. Use the Right Hashtags
Even though Instagram is a social media that prioritizes visuals, there are non-visual elements that you need to add to your Instagram brand, such as caption styles. One popular captioning technique is hashtagging. Providing hashtags This is not only limited to using the company name but can also create hashtags that represent brands and trends related to the product.
This can encourage followers to share photos that match the hashtag. Suppose you sell bag products. Then you can use hashtags such as #CheapOnline Bags #Qualitycheapbags #Brandedbags and so on according to the target market you want.
2. Give Special Promotion to Attract Interest
There is no best way to promote other than by providing attractive offers for Instagram followers. Remember, followers are potential customers. For that, you need to provide offers that make your Instagram followers feel interested.
For example, by providing special promotions in the form of discounts or even free for certain products after selecting the main product. Don’t forget to ask your customers to share photos of your business products using hashtags to fulfill the requirements of each of these promotions so that they indirectly generate free marketing for your business.
3. Watch the Caption
Instagram may contain compelling visual content, but don’t ignore the caption that accompanies each photo. Captions provide a great opportunity for your business to tell a story. Instagram captions allow you to expand information and clarify the description of the images you display.
4. Use Consistent Visuals
A webcam study of visuals on social media found that 60% of top brands on Instagram use the same filter or theme with every post. By using the same filter in all photos, your business Instagram account will have a style that is easily recognized by your followers. The more recognizable your photos are, the more likely your followers will like and leave comments on the photo.
5. Include Your Instagram Profile on Other Social Networks
Unlike some other social media, profile search on Instagram is not very good. Therefore, if your account is not well known and popular, it will not be easy to get new followers. This causes an Instagram account to sometimes have very little interaction process with other users.
To overcome this weakness, automatically link your profile to other social media such as Facebook, Twitter, and Google Plus. That way, your followers on the site can easily find your Instagram profile.
6. Pay attention to the posting time
One of the things that must be done with regards to posting time is to have consistency or routine without disturbing followers with excessive updates. One way you can choose a schedule is to do the test at different times and see the results.
The posts that have the highest engagement (or customer engagement – usually in the form of likes and comments) are those at the right time to be used as a benchmark. After you see which time is most appropriate, enter that time in the content calendar or editorial calendar to schedule your Instagram post time.
If you have implemented the 6 marketing strategies above while the community is still or are not doing social distancing, and are starting to give very good business results, don’t forget to always advertise through the Froggy Ads service, you can start by advertising your products, so that later you can improve. visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.