5 ways to improve page views
Is the number of page views insufficient?
Want your visitors to stay longer and see Your other content?
Make the visitors survive on Your website for more than a few seconds is quite difficult, especially to encourage them to read the content of the other. In fact, in analyzing the data of website visitors, page views are a gauge that is important to note.
Most of the visitors who come to your website do not have time to see more than one page. Bounce rate is increasing every visitor leaves Your website with only one-page view.
Although low page views is not gauged the quality of the content of a website, this means that visitors are not interested in the other content because You do not provide a proper way to navigate Your blog. Low page views also show the quality of the user experience (UX) is bad.
What’s the user experience? According to Wikipedia, the term user experience means the emotions and behavior of a person using a product, system, or service. UX also not only associated with the user interface (UI) but also related to the visitor experience when visiting Your website.
The lack of enthusiasm of visitors to view the content of the other also leads to low levels of engagement which ultimately can reduce the conversion rate. This can all make Your website less effective in sales.
In this article, we will explain why the page views are important and how You can improve them.
Page Views vs Unique Visitors
Increase page views of Your website should be one of the important goals for every webmaster. From the point of view of the user experience, page views is an indication of the quality of a website is far more important than the “visits” or unique visits”. For example:
- Website A: unique visitors 21.000, page views 22.512
- Website B: unique visitors 19.271, page views 53.165
If You see from the data above will certainly think that A website is far superior to the quality of the website which is high because of the number of unique visits here. When A website is not superior because of the number of page views are a little.
- A Website:
Average page views per visit: total page views/unique visitors= 22512/21000= 1.1
This suggests that any visitors are not interested to read the other content on this website. Visitors will only read the content and then shut down Your website.
- Website B:
Average page views per visit: total page views/unique visitors= 53165/17251= 3.08
This shows that the website B is far superior to A website because it means that visitors read or seen at least three pages before finally leaving Your website. This also means that the website B has the quality of user experience is better and managed to maximize each unique visitor to see other content. Besides, the average number of page views each visit also indicates that the website offers content to visitors as appropriate.
If seen from the perspective of financial, page views, the higher income the better (either through AdSense, sales, CPM, and others).
The Importance Of Increasing Page Views
There are several important reasons and benefits of increasing the page views of the website, namely:
- Increase revenue through advertising
If You are planning to sell space for advertising on Your website then most advertisers want to know the number of page views You as page views are directly related to how often Your content is seen and how often these ads look.
Pageviews that can increase revenue from advertising. In general, the higher the page views You have, the more revenue from advertising and the value of Your website will also be up.
Even though You don’t plan on inserting ads in Your website, online advertising can take the form of anything from a simple banner ad, affiliate link to the post from sponsors and featured content.
- Increase the conversion rate or conversion rate You
All websites have a goal and if the goal of Your website is business of course You want to increase the conversion rate.
One way to make visitors buy your product or use Your services is to join the email list or to make them last on Your website in duration as long as possible.
The longer visitors spend time on Your website, the easier it is to gain their trust and make them buy the products or services offered.
Both of the above benefits are the reason why page views must be Your top priority in improving sales, registration, and subscription.
Guide to increase the number of page views the website
Things that benefit from how to increase page views are no need for complex strategies. Increase page views only requires good planning on the design of the website and the content provided.
Give Relevant Links
Many website owners who enter the link to the article only because read that Google appreciates the content of external links. This causes them to enter a link that is not relevant to the content of their content.
Why do a critical link in improving the user experience?
- Links may help provide answers. If only a small portion of readers will ask for a thing in Your article, You could provide a link to them.
- The Link can assist readers in the exploration of the topics that You discuss. When You write something You must choose the scope of the discussion. If there is a related topic that is interesting but You don’t have room to explain it, You can provide a link so that readers can continue to explore related topics.
- The Link can build trust and credibility. Link on post is based on powerful data to make the reader will be more trusting of the information You provide.
Then, do You have to enter a link to an internal or external? The answer is to enter the link that gives the most appropriate explanation, either on Your website or other websites.
Please note that Your article are very relevant to the article You’re writing will be better than articles on other websites because the reader is already familiar with Your writing style.
Internal links also have more benefits that increase the number of website pages viewed by visitors.
The new Website does not yet have content that is too many and quality to be used as an internal link, but the website which has been creating content for years already has a lot of content relating that can be used as an internal link.
External links You can use as a strategy the promotion of Your content where this strategy helps make Your website look more trustworthy by search engines.
Besides, its main benefit is if You give a link to a reliable source, Your visitors will thank you for bringing them to the very good website and they can turn into loyal readers.
Though not all the links will be clicked by a visitor, but You can get an additional approximately 10-20% of page views.
Optimization Of The Loading Speed Of The Website
If You have a content-length will certainly enter the picture, so it is easy to read. However, the number of images also affects the loading speed of Your website especially for those who read using a mobile phone.
40% of visitors will shut down Your website if the loading takes more than three seconds. Website Loading that page can affect the amount of page views, not to mention a goal conversion rate and search engine optimization.
There are many rewards for the website that can give the website loading fast so this should also be Your priority.
You can use website analytic data to see whether Your visitors more using your phone or PC to view Your website.
This way, You can create the appropriate content. For example, Your visitors more using a PC so the article with the image which many do not interfere. But, if Your visitors most use the phone, it is better to create content in different formats.
Design Website Simple
Your writing must be the focus when visitors read Your articles. If You create content that is easy to read, the reader will continue to read Your content without being distracted. If You make it hard to read, the reader will not feel enthusiastic to visit Your website page.
Although each website has a different design, 3 things usually make the reader be distracted. Here’s how to solve the problem.
- Minimize or get rid of the sidebar
The Sidebar is the element of a blog that is often forgotten. You have to think well what You will enter in the sidebar, but the sidebar is not too important.
One of the media blog is now popular is the Medium. Medium popular because it is easy to read and there are no distractions such as a sidebar. Website owners who use layouts simple as a Medium can improve not only the page views but also the conversion rate up to 26-71%.
If You still want to use the sidebar, simply enter important information such as your bio, links to popular and top posts, a link to a product or service.
- Optimization of the use of the scroll-down top menu
The Menu at the top of the blog that moves as you read the article certainly can be annoying. But, if you want to use this technique only select some menus are important.
You can do the test by comparing before using and after using this technique and its influence on the visitors. If not bothering You can still use it.
But, if You start adding headers, footers, buttons to share to social media or sidebar, You will make the visitors do not feel how good any of Your content.
- Delay or do not use pop-ups.
Although pop-ups increase the conversion rate through an email subscription, but the pop-ups also annoy the visitors. As a result, the number of visitors will go down and page views is reduced.
If You want to use pop-ups, delay the time of its appearance. Don’t let the pop-ups appear at the time of website loading, wait at least 10 to 60 seconds.
Let your readers enjoy Your content for about 30 seconds to one minute, then close the pop-ups that simply will not be too distracting.
Consistency Is Very Important
Your credibility will be supported by the consistency. Website design and content should be consistent because the reader several times visited Your website already know the form of Your website.
Two main factors need to be considered in the consistency and user experience.
- Branding and logo
The Brand can be recognized in various ways but it will be easier if it is recognized through the logo. If You indicated a famous brand logo You will certainly direct easy-to-guess the brand.
Whatever products or services You offer, You are advised to use the logo in all forms of communication: email, blog, product, or landing pages. Imagine if Your logo changed from the blog page to a landing page which will surely make visitors confused.
The Style includes the color scheme, the type of font used, font size, layout, writing tone, and others. Being consistent helps the reader know their expectations for Your blog, which also improves the user experience.
If You want to show Your creativity, simply show through content rather than through website design.
Even though You’ve made with the four tips above, content remains the most important part because readers can’t want to read content that is not attractive.
Interesting content makes the reader want to read Your content other so the chance of You to improve the page views is increasingly high. Improve the quality of Your content and the amount of traffic and the number of pages read also increased.
Interesting content usually is content that is comprehensive, in-depth, informative, entertaining, accessible, trustworthy, and useful. In addition to increasing the page views, useful content will also provide a “share triggers” where the reader will be more likely to share that content to their social media.
Maximize page views Your website gives a lot of benefits ranging from improving the potential of Your income from ads to improve goal conversion rates. Google also liked the website with the bounce rate is low, the amount of page views that a high per visitor, the duration for a visit the website, and others.
Although there are a lot of ways, increase the page views of the website does not have to always troublesome. Interesting content, simple design, website loading quickly, as well as providing the link is mainly internal links in Your article are some of the ways which also help optimize the website and user experience.
Do one at a time and be patient as well as measure and do the test in applying the above tips. Don’t get frustrated if something You try doesn’t come to fruition. Some methods may work well on any other website, but not necessarily give You good results.
In the end, You must know the target audience and experiment with different ways to find out the most suitable way and give the best results.
Besides, it increases the page views means You help improve the user experience and revenue that Your website is trusted and liked.
In increasing page views, You have to be patient because this is not a method that can work overnight. Hope this article helps!
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