5 Tricks for Business Product Packaging to Attract Customer Interest
When you are a businessman who is not engaged in service, products such as goods are the key to business success. So that your business is known and can always be remembered in the minds of the people, the product packaging needs to be considered.
When it comes to product packaging, you must ensure its comfort and safety. If your business is beverages, is the packaging able to hold fluids well? It would be in vain when a customer brings your product, what the customer gets is not a blessing, but a disaster.
However, what needs to be considered is not only safe and durable but also aesthetic. Is your product packaging attractive? This is because some customers sometimes buy it not because they want to consume it but because they collect your product packaging.
Then, what kind of product packaging can attract customer interest? Here are some tricks to make your product packaging better than competitors.
1. Apply Different but Quality Materials
Currently, the product materials that most customers want are environmentally friendly. It is not surprising that such information always appears on the product packaging. When you use an environmentally friendly concept, the image that emerges from the customer is that your brand cares for the environment.
Environmentally friendly product packaging is usually recycled material. Even though it is recycled, the quality is still maintained. It is rarely even more durable. Besides, the manufacturing budget is more affordable and it is good for business people.
2. Use Eye-Catching Colors
Why is culinary product packaging always red or yellow? If it’s yellow, invite you to devour it. If it’s red, it invites you to add it again and again. This is the color psychology you should pay attention to.
Maybe you don’t need to impress a striking color. However, the color is eye-catching for customers. When customers see the colors on your product packaging, they have no qualms about buying them.
Also bright colors, for now, are preferable. However, what you need to pay attention to is also look at the colors used on your competitors. So you can decide to use a good color for your business products.
3. Bring up the Image
Product packaging relies more on visuals. One of them that can support is the use of images. In the blink of an eye, the customer can turn from a competitor to you because it’s just an image. Moreover, the image you use is the identity of the brand.
Images can be related to the product or not. You can display images that are indirectly related to the product.
4. Attractive Design
There are certain reasons why customers consume your product frequently. One of them is collecting your product ingredients. This is because certain customers have a hobby of collecting product packaging.
So, don’t be surprised if every businessman is competing to make attractive designs in product packaging. Especially in the era of social media, attractive designs will usually be photographed or video then uploaded to social media. From there the level of sales of your product can increase.
Apart from being attractive, simplicity is also important. Customers are usually reluctant to buy or consume your product because they see a complicated design. Because it could be, a complicated design has a negative influence on your product. Therefore, the key is to be attractive and simple.
When a lot of products are milling about on social media, you also need to upload them to social media. That’s good for the sales level. However, don’t forget one thing. Before you upload it, make sure your product packaging has legality such as halal certification or the Food and Drug Administration.
Customers will have more confidence in product packaging that has legality information. This means that your product has been tested by an authorized institution and is ready for consumption by customers.
Those are five tricks so that your product packaging can be attractive and also in demand with customers. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.