5 Tips to Build an Online Marketing Strategy for SME Entrepreneurs
On average, Small and Medium Enterprises (SMEs) have the same goals and challenges as other types of businesses, namely generating good prospects and increasing sales. However, one thing that distinguishes it is that sometimes SME entrepreneurs do not yet have the knowledge or ability to develop and manage effective online or digital marketing programs.
Today, the internet offers SMEs various opportunities to launch their marketing efforts. This is also followed by the increasing number of consumers surfing online in search of the products and services they want and need. Therefore you need to broaden your horizons regarding online marketing strategies. Here are five tips for building an online marketing strategy:
Maintain Business Position by Leveraging Online Marketing Features & Platforms
Many businesses invest in developing online marketing techniques rather than traditional advertising methods. As more and more business people with attractive brands are also using features such as SEO (Search Engine Optimization), AdWords, and various types of social media into their marketing strategies, the field of online marketing is becoming more competitive. In the world of online marketing, there is also a very important intelligence tool to determine a position (standing point) in your market. One of them is Google Alerts, whose job it is to reveal the marketing strategies and newest products of your competitors. As an SME entrepreneur, of course, you shouldn’t miss using such a device.
Know Your Customer Traffic Market
Thanks to the Internet, issues such as geographic boundaries are no longer a problem for marketers and businesses. You can easily reach thousands of customers in various places with just “one-click”. An all-online platform allows SMEs to interact with a larger market, which is said to be difficult to reach using traditional methods. You can use a variety of software-based on both accounting and management to help your online marketing tips. With the various features offered by the software, you can process your Traffic Market data automatically and in real-time to connect with people who are likely to become your customers.
Take advantage of Word of Mouth from Websites, Social Media, and other Platforms.
Getting new customers is very important to increase the profitability and sales revenue of your business. Online marketing tips support achieving these goals easily through social media, websites, and or YouTube channels. Advertisements that appear online are a new type of Word of Mouth, consumers who come to your website or social media accounts can leave comments or reviews which will certainly affect other consumers who visit your site.
Get Positive Reviews on the Reviewer Platform
Still related to the previous point, potential customers will learn about your business through various reviews left on your social media accounts or website. Or maybe your business can be entered on reviewer platforms such as Google Place, Tripadvisor, and others so that potential customers will not find it difficult to find and review your business. The resulting reviews and ratings will reflect and build your business reputation.
Maximize the Role of Customer Service
Online marketing tips will also simultaneously improve your Customer Service (CS) services. Engaging better with customers or clients with the online chat feature will provide a special User Experience for customers. Get to know your clients instantly and use customer feedback to improve your service.
Those are the five tips that can be included in your business’s online marketing strategy. Remember, there is no standard way to implement a marketing strategy. The more creative and flexible you are, then don’t be surprised if customers come in droves to buy your business products.
For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.