5 Tips on Running an Instagram Giveaway Program You Need to Know
Currently, there are around 80% of Instagram users following at least one business account. With this amount, it makes sense if you want to increase the visibility of your business on this platform. However, with such great competition, this is not something that can be achieved easily.
But you don’t need to worry, several Instagram marketing strategies have proven to be effective. For example, optimizing posting time and working with influencers or content creators to create interesting content while increasing brand awareness.
In addition to the above methods, you can also hold an Instagram giveaway as a form of surprise for your followers while attracting other Instagram users to visit your Instagram profile. Simply put, Instagram giveaway allows you to offer something for free in exchange for comments, shares, or other requirements that you set yourself. Then, how? Check out the following review.
1. Determine the Prize
The first thing you must do is determine the product, service, and other things that you will give as a gift. This depends on your goals later – if you want to increase brand awareness, for example, you might give a certain product as a gift.
Or, you can also work with other brands and make unique and limited gifts so your audience will be more interested in joining the program.
Finally, you also offer things other than products or services, such as weekend trips, vacations, opportunities to meet people in your industry, and so on.
2. Determine Requirements for Following the Instagram Giveaway
These requirements, again, depending on your final destination. For example, if you want to increase brand awareness, you can ask each participant to like your post and comment by mentioning the names of their friends’ accounts. This method allows you to increase your reach faster and at the same time get new followers.
If your goal is to increase traffic to a blog or other page on your site, for example, you can ask participants to visit the site and find something that is a condition of following the Instagram Giveaway.
3. Determine the Target
By setting specific targets, you can adjust the strategy more specifically and can more easily monitor whether the giveaway program is successful or vice versa. Your target might be increasing traffic on your site, getting more followers, increasing engagement numbers, or increasing sales. You alone determine what targets are most relevant.
4. Consider Collaborating with Other Brands
The giveaway program will be more successful if organized by more than one brand. So try to work with other brands that can benefit each other, both when running this program and afterward. For the giveaway program to be more successful, it is better to work with content creators or influencers who have characteristics following your business.
5. Use a hashtag
On Instagram, hashtags can help your content be found more easily and simultaneously increase the visibility of your social media accounts. Consider using an interesting and unique hashtag to help spread awareness from this giveaway program.
So that online sales will run smoothly and effectively, make sure you can provide a payment method that suits customer preferences.
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