5 Tips for Small Businesses to Succeed in the Middle of the Covid-19 Outbreak
The coronavirus pandemic has impacted small businesses in various aspects. From losing a business to working remotely, things have changed very rapidly during the Covid-19 outbreak, and businesses are forced to adapt to this situation.
Here are tips recommended by the CDC that small business owners can do to reduce risks, protect employees, and support your customers during the Covid-19 outbreak.
Set Work from Home Options
With so many people already working from home, there are plenty of free tools you can use to keep your team in touch and keep working even when they’re not in the same place.
Implement a work from home policy that covers when your employees must be online or available, how to communicate (email, Slack, video call, or otherwise), and what each team member has to say about their job.
Less Meetings and Travel
Try to minimize the chances of being exposed to Covid-19. Postpone team meetings or hold meetings virtually. Cancel all conferences or other planned business trips. If your worker gets sick from travel or meetings, you may have to take responsibility. Not to mention that you also have to deal with your employee’s morale problems because you know that one of his colleagues is exposed to Covid-19.
Give flexibility to employees
Schools in most parts of the country are closed, as are offices, shops, businesses, and shopping centers. With a rustic slowly moving towards lockdown, you would like to be flexible together with your employees’ time.
Some team members may have to resign suddenly if their child care is closed, or they have contracted Covid-19. Try to understand the condition of your employees when something suddenly appears, and you should have a contingency plan in case of a sudden shortage of staff.
Communicate Transparently with Your Customers
Everyone must face the Covid-19 outbreak together. So, explain what your business is going through to your customers.
Customers can empathize with brands that are facing a crisis, as long as you communicate with them transparently. You need to describe the steps you are taking to reduce risk and give them insight into what you are doing to help customers.
Change Your Sales Strategy to Online
Chinese companies are being forced to face the fact that the coronavirus has spread in their country. When stores have to close, and employees remain at home, savvy business owners must change their sales strategy to avoid bigger losses.
For example in Wuhan, cosmetics company Lin Qingxuan closed 40% of its shops. However, the brand’s more than 100 beauty advisors use digital platforms like WeChat to engage with virtual customers and increase sales online.
As a result, its sales in Wuhan reached 200% growth compared to the previous year’s sales. (Harvard Business Review).
If you’re closing your shop, find ways to keep your employees paid by selling products online, whether it’s on social media, using an email contact list, opening an online store on a website, or using video content to reach potential customers.
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