5 Tips for Marketing Your Culinary Business Online
The culinary business is one type of business that will never die. Regardless of the conditions, food and drink are the basic needs of everyone, so as long as your culinary business is well managed, you will be able to survive in this industry.
However, that doesn’t mean you can let your guard down and think everything is okay. During an online era like now, threats can come from anywhere, even from competitors who may be smaller than your business.
Online marketing is known as a strategy that is relatively inexpensive and capable of producing extraordinary results. This is the reason why this strategy has been used by most businesses in the world, regardless of the industry.
How about you?
Here are 5 tips for marketing your culinary business online so that you can get maximum results.
1. Utilizing Social Media
Social media like Instagram are perfect for the culinary business because these platforms are focused on images and videos. Ask a professional to do this task. They usually have their techniques to make your food or beverage products look more attractive.
It’s also a good idea to show the process of creating one of your flagship menus. This method allows your audience to see first hand how the menu is made. So, make sure your kitchen looks clean and hygienic so that your customers don’t feel disturbed.
2. Selling Online
Your customers will be happy when they can buy your products online, for example using third-party services (becoming an online motorcycle taxi partner).
Ordering food online has become a new culture since the advent of online motorcycle taxis. With just a few touches on the smartphone screen, the food will be delivered by the online motorcycle taxi driver to the customer’s address in just a few minutes.
A big loss if you don’t apply this system in your culinary business.
3. Collaborating with the Food Vlogger
Food bloggers are people who have food-themed YouTube channels. They usually have a segmented subscriber – people who are attracted to food.
Ask a food vlogger to come over to your place and review your flagship product. By working with a food vlogger, you will reach an audience who does have a special interest in food.
Positive reviews from a food vlogger are generally able to encourage their audience to come to your place. So, get ready to welcome them.
4. Take advantage of User Generated Content
User-Generated Content is content created by your consumers, especially those who like your product. The resulting content generally has a natural impression and is not made up.
Post the content on your social media accounts. This will help convince other potential customers who are still hesitant to come to your place.
5. Register Your Business to Google My Business
By registering for Google My Business, your business will appear in Google search and maps service. That way, you can help consumers find your business location when they will visit.
This Google service can also give consumers an idea of how detailed your business is before they visit your place (through photos or reviews from your customers).
Thus the discussion about 5 tips for online culinary business marketing. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.