5 Things You Need To Consider When Starting An Online Business
With the development of digital infrastructure and freight forwarding services, online business has become an increasingly popular business model because there are many advantages offered. Starting from the need not to build a physical store, operate 24/7, know no geographical boundaries, and much more.
How about you? Are you just starting or want to start an online business? If so, then you need to pay attention to the 5 points below.
1. Determine a Favorable Product Category
Choosing the right product category is not an easy matter, because you need to do some research first so that the product or type of product that you are going to sell will be able to provide a large profit.
Do your research first to find out what products are most in-demand on the market. Besides, you also have to anticipate how the competition will occur later. Pay attention to the quality of your competitors’ products, how they serve their customers, their marketing strategies, and so on.
2. Building a Strong Foundation
The foundation of an online business is the existence of a website, email list manager, and social media. Many other aspects need attention, but these three things are the most important.
- Website: Your website must have a view that is easy to see and also comfortable in the eyes of the audience. If your website looks confusing and cluttered, your audience will close your website without hesitation.
- An email list is one marketing strategy that is quite effective because it is more personal. Email lists can be built by giving small prizes so that the audience is interested in subscribing to email.
- Social media: the best way to increase the visibility of your business is to be active on several social media such as Facebook, Twitter, and Instagram.
3. Build Engagement with Audience
If you have built the three foundations above, that is still not enough. What does business mean without a customer? So, what you have to do is build engagement with the audience, because this is the first step to get loyal customers.
You can start by making posts that trigger interactions with your audience, for example by asking a question, using relevant hashtags, placing advertisements on the social media platform, and so on.
4. Collaborating with Influencers
One of the best ways to boost a newly established online business is to work with influencers. Influencers on average have high engagement rates. Reporting from the Influencer Marketing Hub, 90% of marketers see the parameters of an influencer’s success is from the engagement factor.
Besides, influencers are also quite effective in producing higher conversions. Based on a Collective Bias survey in the US involving 14,000 respondents, 30% of consumers buy products based on recommendations from micro-influencers rather than a celebrity. And the most important thing is, you do not need to pay a large fee.
5. Trial, Evaluate, and Develop
One of the best ways to find out the performance of your online business is to test which ones work well, and which ones don’t. There are so many elements that you need to try, some of which were mentioned above as well as other elements.
Starting from the appearance of the website, landing page, ad performance on social media, posting on social media, influencers, and many more. Try various methods to find the right combination.
Thus the discussion of 5 things to consider when starting an online business. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.