5 Things That Cause Decreased Sales Turnover
Have you ever felt your turnover decreased? If so, do you know why? Often you don’t realize that something is wrong with your business. However, inside you deny that the business can still go on.
It appears in plain sight that customers are starting to leave your shop. Ads rarely enter your shop. You can’t even afford to pay employee salaries. What’s worse is that your shop is forced to close.
These things can be avoided if you know the cause of decreased turnover. It should, you identify, find, and then analyze whether there is something wrong with your product or service. Why are your competitors more successful? Are there any noticeable differences?
You can find out the answer to this question in the following article. There are at least five things that make your product sales turnover decrease.
1. Less Use of Social Media
In this digital era, social media is the most powerful tool for promotion, introducing products, and providing promo prices. Many business people, especially online businesses, activate almost all social media. Starting from Instagram to Youtube.
The digital market will always be interesting. The reach obtained is also wider. You can even attract new customers. Customers don’t even need to go to your store if you provide an online catalog on social media.
By taking advantage of social media, you don’t have to worry anymore that your sales turnover will increase again.
2. Decreasing Product Quality
Making products is easier. However, managing and maintaining product quality seems more difficult. This is due to product development, changing hands sometimes neglecting product quality. You’re pretty sure a familiar brand doesn’t turn customers away.
Product quality must be maintained. Let’s say your product is a light snack. So, what you have to maintain is the quality of taste. You can’t go downhill and you have to get better. Maintaining product quality is not easy. You need care and care.
When you take care of product quality, your turnover will slowly increase.
3. Prices are not affordable
Customer support is an important thing why your store is always a reference. However, customers may turn away when they find out that there is an unreasonable price increase. This becomes difficult for both you and the customer.
You still need to provide an appropriate portion so that customers don’t run to competitors. For example, you give a discount for the purchase of a certain product. This is because price is the main reference when customers want to buy a product.
When they find out that there are competitors whose products and quality are equivalent to yours but at a more affordable price, of course, they will turn away. You need to think about how to prevent customers from moving to another stall.
4. Less Product Innovation
Following the latest trends is the key to success. That’s what happened at this time. There are no products that do not make an invasion. Even a big brand like McDonald’s adjusts to the appetite of Indonesians. Innovation is the key that your brand is ready to face challenges.
However, not all do this. Still, some insist on the same product. Unfortunately, this product is classified as old. So, it becomes unattractive, thereby reducing the intensity of buyers to consume your product.
If your turnover wants to increase, do innovation. Understand the trends and needs of today’s customers.
5. Less Maximum Service
The customer is king. These words are used by almost every businessman. However, sometimes you forget. Thus causing customers to move to another stall. This could be due to less than optimal service.
For example, when a customer complains, you don’t immediately respond or provide clarification. This triggers a negative response to your business. If done continuously, what becomes dangerous is your business out of business.
Improving service is important in business. You need to convince customers and make sure that the product they want can be obtained easily and quickly.
When you understand the things that cause your turnover to decline and know how to solve them, then you are ready to do business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.