5 Simple Ways to Learn Digital Marketing in 2022: (Paid & Free)

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5 Simple Ways to Learn Digital Marketing in 2022 Paid


Just like many, you, too, want to learn digital marketing.

In this blog, I will share multiple ways by which you can learn digital marketing. However, before we get into the different ways, let’s find out why you want to learn digital marketing.

So, let us begin with finding the answer to, “Why do you want to master digital marketing”?

Allow us to help you.

5 Simple Ways to Learn Digital Marketing in 2022: (Paid & Free) 9

To find the RIGHT answer, you must first give answers to all these:

1. I want to do this course because:
2. I want to start my new business
3. I want to brush my digital marketing skills
4. I want to build a new career
5. I want to find a way for earning extra income
6. I want to know more about the current Digital Marketing Trends

Whatever may your reason, here are a few excellent ways by which you can learn digital marketing. Some of the ways mentioned here are free, whereas you need to pay for some.

Before we get into the list, let me ask you one thing?

What is the first thing you do when you decide to know inside out of digital marketing?

Probably, go to Google and then type, “how to learn digital marketing?”

And what will Google do?

Give you a lot of different websites with multiple options, which may confuse you further.

Well, we are here to save you from that confusion.

This blog discusses all the different options to study digital marketing under one roof. So, without wasting any more time, let’s get started.

Different Options to Learn Digital Marketing

There are plenty of choices for people interested in learning digital marketing. You can learn digital marketing for free through webinars, digital marketing workshops, or join a digital marketing training institute.

Free Online Digital Marketing Courses with Certification

  • Google Digital Marketing Courses

With the Interactive Advertising Bureau-accredited course by Google, you can not only just learn Digital Marketing but master the basics of digital marketing. The free course includes 26 modules created by Google trainers.

These modules are full of practical exercises and real-world examples that will help students turn their knowledge into action. This course includes both texts and videos. You can complete a few sections of the course in 3 hours while some can take more hours. This course will teach:

  • Fundamentals of Digital Marketing (includes a digital marketing certification)
  • How to start a new online business
  • How to ensure customers find your website online
  • How to advertise a business through online advertising (Google Ads)
  • How to grow a business to other countries
  • Mobile Marketing
  • Promote a business with content marketing
  • Social Media Advertising
  • YouTube Course (Includes certification)

The Digital Marketing fundamentals certification provided in this course has an accreditation from Interactive Advertising Bureau and The Open University.

SEMRush is the company known for the most successful digital marketing tools. The company has created an academy with plenty of free digital marketing courses to serve its users better.

If you want to pursue digital marketing for free, this is one of the best options. This free course includes:

  • PPC
  • Content marketing
  • SEO
  • Social Media Marketing

The unique thing about this free online digital marketing course is that it is not just available in English; it is also available in the Spanish language. So you can register for free, and after completing the course and the exams, you will get a certificate.

The course includes both video and texts that expert digital marketing professionals teach. The course covers both the primary and advanced concepts, and there are even a few courses that teach how to use Semrush. Through this course, you can learn about SEO basics, PPC fundamentals, Social media marketing, and technical SEO.

This course is the best for people who want to understand digital marketing because industry professionals teach them. Apart from teaching the concepts, they even explain how to apply those concepts in real life.

Moreover, you will become an expert in using Semrush, which will help you run successful marketing campaigns.

  •  HubSpot Online Digital Marketing Course

Another popular option to learn digital marketing online is to enroll in HubSpot online marketing course. A renowned company, HubSpot Digital Academy, offers this course.

It is one of the top companies in the digital marketing industry with different tools like SEO, CRM tools, sales, and content marketing.

HubSpot’s Digital Marketing course covers these topics:

  • Content Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Contextual Marketing
  • Email Marketing

You can register without any charges, and you will receive a recognized certification after you complete the course. Apart from the topics mentioned above, they offer several other courses without accreditation. These are Facebook ads, Search engine optimization, blogging, and other marketing channels.

Even if you do not use HubSpot’s tools, you can learn many things from this course. You can dedicate some of your time and discover topics that interest you.

Industry experts who have several years of experience teach the topics.

  • Copyblogger Online Marketing

Copyblogger is one of the most popular websites, as far as Content Marketing is concerned. It is a great resource to learn how to write high-quality content. This content marketing course is delivered in the form of downloadable eBooks through email for FREE. All you need to do is register.

Writing high-quality content plays an essential role in a digital marketing campaign. Whether it is articles, landing pages, or ad copy, you must know how to write engaging and informative content, and nothing can be a better place than this course to do so.

This digital marketing course is for both beginners and advanced users.

  • Optinmonster Digital Marketing Training

It is one of the popular tools for increasing website conversions. Optinmonster Digital Academy created various free courses covering varied topics like conversion optimization and email marketing with a motto to educate its users.

Although the academy does not cover all digital marketing topics, it is worth enrolling for this course as once your website starts getting traffic, the next thing you will want is conversions, and how to achieve that is what you will learn in this course.

The courses are easy to learn and are suitable for both freshers and advanced users. Registration is free.

Paid Online Digital Marketing Courses with Certification

Reliablesoft is a full-service digital marketing company providing digital marketing and SEO services since 2002. The digital marketing course offered by Reliablesoft Academy includes all the major aspects of digital marketing. It includes these courses:

  • Instagram / Facebook Ads
  • Basics of Digital Marketing
  • Search Engine Optimization
  • Email marketing
  • Keyword research
  • Google Ads
  • Social media marketing
  • Google Analytics
  • Content Marketing
  • eCommerce SEO

After completing the course and the exams, you receive a digital marketing certification which you can show in your resume.

The remarkable thing about this digital marketing course is that it not just teaches you the theory. Still, it will demonstrate step-by-step how to use digital marketing to enhance a company’s digital presence.

As it is a digital marketing agency, they continuously optimize their processes by testing different theories and methods, and then their findings are transferred to their online courses.

best ways to learn digital marketing
5 Simple Ways to Learn Digital Marketing in 2022: (Paid & Free) 11

It means you can focus on different digital marketing practices and processes that have produced results. Each course by Reliablesoft Academy covers a digital marketing channel in detail with additional actionable tips that you can apply to your digital marketing campaigns.

The course is perfect for beginners and those who want to be digital marketers quickly. The course talks about all the current Digital Marketing trends.

  • ClickMinded Digital Marketing Course

ClickMinded is a company founded by Tommy Griffith, an experienced SEO professional. The company offers plenty of courses covering different marketing channels and a course that includes everything required to become a digital marketing professional.

Their digital marketing training includes seven topics:

  • Paid Advertising
  • Content Marketing
  • Sales Funnel
  • Search Engine Optimization
  • Social Media Marketing
  • Google Analytics

You can be confident with this course as industry professionals who have been in the digital marketing industry are the trainers.

You can register for this course without any charges, but if you want full access to all the courses, you need to pay $1997.

What makes the course special?

All these courses come with a certificate and a 14-day money-back guarantee policy.

Yes, this course is not meant for all as the price is high if we consider freelancers or solo individuals, but if you can afford it, then, believe me, it is the best course for you.

If you are ready to spend the amount, you will value the profit you will receive at the end. But, on the contrary, if you know the basics of digital marketing, then through this course, you can go deeper and explore new things in digital marketing.

  • Udemy Digital Marketing Course

Many of you might know that Udemy is one of the largest online learning platforms. They offer courses on various subjects, including all areas of digital marketing, from SEO to Google Ads and Sales.

The Digital Marketing Course by Udemy include topics like:

  • WordPress setup
  • Market Research
  • SEO
  • Google Ads
  • YouTube Marketing
  • Email Marketing
  • App Marketing
  • LinkedIn Marketing
  • Social Media Marketing
  • Google Analytics
  • Facebook Ads

You will also get the certification at the end of this course, but it’s not free. The course price is $ 199, but you can get it at a lower price when there are discounts. So you just need to sign up with Udemy, add the digital marketing course to your Wishlist and wait patiently for the discounted price.

The course is apt for beginners to understand how the various marketing components work because it covers everything from website development to social media promotions.

  • Simplilearn Digital Marketing Specialist Course

The Digital Marketing Course offered by Simplilearn covers variable Digital Marketing tools and disciplines.

It is a perfect course for beginners which includes:

  • Social Media
  • SEO
  • Conversion Optimization
  • Pay-Per-Click
  • Content Marketing
  • Web Analytics
  • Mobile Marketing and Email Marketing

It is a premium course which costs $1,499.

The unique thing about this course is that it includes rehearsing over 40 digital marketing tools. So by the time you complete the course, you will get a complete idea of different tools used in digital marketing campaigns.

Also, apart from getting certified for this course, it prepares you to receive Google Ads, YouTube, Google Analytics, and Facebook analytics.

  • Udacity Digital Marketing Course

This is another premium digital marketing course for people who want to learn digital marketing. The course includes everything that a digital marketer should know:

  • Search Engine Optimization
  • Social Media Marketing
  • Online Marketing Fundamentals
  • Email Marketing
  • Search Engine Marketing with Google Ads
  • Content Strategy
  • Social Media Advertising with Facebook Blueprint
  • Measure and optimize with Google Analytics
  • Display Advertising

In 2020, India had nearly 700 million Internet users, and this number is expected to grow to more than 970 million users by 2025.

According to Statista, it was projected that the digital advertising spending across the world was around 378.16 billion U.S. dollars in 2020, a rise from 2019 in spite of the Covid-19 impact on the economy.

the right way to learn digital marketing
Source: Statista

Now, all these are online options. But many prefer offline training. So, joining digital marketing training institutes will be the right option for such people. Now, with so many digital marketing institutes in every nook and corner, it might confuse you. So, here we are with a few top digital marketing training institutes in Bangalore.

Top Institutes Offering Digital Marketing Courses

Streamlyn Academy- is one of the top digital marketing training institutes in Karnataka. The institute offers the best digital marketing courses in Bangalore with placement assistance. In addition, it is the only institute that offers Programmatic Advertising training.

In 2021, Streamlyn Academy was awarded as “Karnataka’s Best Digital Marketing Training Institute” by International Fame Awards (IIFA).

The digital marketing training institute offers the best courses with over nine certifications. The course also includes personality development classes that focus on preparing a student for a job.

Students can clear their doubts, if any, during the 1-to-1 doubt clearing sessions with the expert trainers. Also, students get the opportunity to work on case studies, live projects, and assignments.

Streamlyn provides a FREE digital marketing course for 6 hrs. Candidates can attend this demo session to understand the course in detail. In addition, the free session helps students decide whether they want to go ahead with the course or not.

Excelr- A proud partner of Tata Consultancy Services (TCS) and being in the industry for more than ten years, Excelr is one of the top institutes delivering the best digital marketing courses in Bangalore and across 40 countries. To date, 1,40,000 professionals have joined the institute.

Excelr offers digital marketing courses that include both practical and theoretical classes. Not only digital marketing, but the institute also offers more than 75 courses in various domains.

The institute is famous for its refund policy. They say, “100% placement guarantee, or they will refund the money.”

Digital Academy 360- With 1000+ hiring partners, Digital Academy 360 has been one of the top digital marketing training institutes offering training to students since 2015.

The institute has received the award for the “Best Digital Marketing Institute” of the year by Indian Education Awards, 2019.

The institute imparts the best concepts and strategies of Digital Marketing through various Digital Marketing courses to students across India. With headquarters in Bangalore, the institute also has centers in Mysore and Chennai.

They focus training on all the concepts of Digital Marketing, including the basic to advanced level, which improves the students’ knowledge on marketing a product or service online.

The courses are for both beginners and experienced individuals. They even offer one-on-one mentoring and doubt clearing sessions for students who have doubts.

Web Marketing Academy- Web Marketing Academy is a popular classroom digital marketing training institute in Bangalore offering a “Modern Digital Marketing Certificate Course.” This course is for working professionals, students, entrepreneurs, and homemakers.

The institute teaches to plan, strategize, and measure successful Digital Marketing campaigns. Supported by Christ University, this digital marketing institute focuses on regular training, customized social media, and digital marketing consulting.

They even arrange workshops for brands and startups. Apart from Digital Marketing training, students are encouraged to attend meetups and seminars to meet corporates and industry leaders.

Top Institutes Offering Digital Marketing Course Online

DigiGrad- DigiGrad is an initiative of Social Beat, an Independent digital marketing solutions company. It is an award-winning Google Premier Partner Agency. The institute’s mission is to produce industry-ready digital marketing experts.

They focus on 100% live classes conducted by trainers with several years of experience in this industry. In addition, the program offers the chance to collaborate, learn and grow with some of the top individuals in digital marketing with placement assistance.

UpGrad- UpGrad is South Asia’s largest EdTech company which delivers the best digital marketing courses in Bangalore and other parts of the world. With the help of the latest technology, industry partners, and experienced faculty, UpGrad is creating exceptional online learning experiences for students across the globe.

Apart from Digital Marketing courses, UpGrad also offers various other courses in different specializations. After completing the course, Upgrad also provides placement support to candidates. In addition, every student can access UpGrad’s career portal, which has more than 5000 openings a month. Also, they conduct career counseling sessions with industry experts.

Students can clear their doubts through this online platform at any time of the day get personalized feedback from expert trainers on projects and assignments. In addition, through this online platform, students can attend various informative and career-building workshops run by industry experts.

Udemy- A global destination for online learning, Udemy is known as one of the best places to study digital marketing online. You can master Digital Marketing strategy, social media marketing, YouTube, SEO, Facebook Marketing, Email Marketing, Analytics with “The Complete Digital Marketing Course- 12 Courses in 1.”

With 20+ hours of quizzes and training, this is one of the most comprehensive digital marketing courses. It is a highly interactive course with checklists, projects, and online lectures designed for each section. The course teaches you step by step how to market a business online from scratch across different marketing channels.

After completing the course, you will learn how to implement marketing strategies across popular online marketing channels. After joining this online course, you will get lifetime access to the course updates. In addition, every student will get Udemy Certificate after they complete the course.

The digital marketing course comes with a 30-day money-back guarantee, so no risk is involved. So, if you want to learn digital marketing online but are not sure about placements or fees, this is the right option for you.

 Simplilearn- Simplilearn offers various Digital Marketing courses for people who want to learn digital marketing from industry experts. These digital marketing courses teach the most in-demand digital marketing techniques, skills, and tools.

Some of the popular digital marketing courses by Simplilearn are:

  1. Digital Marketing Post Graduate Programs
  2. Digital Marketing Master’s Programs
  3. Digital Marketing Certification Courses

How to Learn Digital Marketing at Home for FREE

Create your own blog- One of the best ways to attain in-depth knowledge about digital marketing is by creating your blog and learning from your own mistakes. You will learn social media marketing, SEO, WordPress, and various other digital marketing aspects when you make your blog.

By creating a blog, you will get hands-on experience in different aspects of digital marketing. At the initial stage, things will be difficult, but as you put in your hard work and efforts, you will enjoy the process.

Other than this, a blog can even help you earn money online, live a carefree life, work from anywhere, anytime.

Read digital marketing books- If you don’t want to learn digital marketing through a paid digital marketing course, you can buy digital marketing books at a cheaper rate and start learning from them.

Indeed, books are not a good option for gaining practical knowledge, but they are a great tool to start your digital marketing journey.

You can read books when you start your journey, and later, you can create your blog for practical knowledge.

Either purchase a whole stack of digital marketing books that cover A-Z of digital marketing, or you can buy books on different digital marketing topics like Social Media Marketing, SEO, WordPress, and many more.

Subscribe & Read Digital Marketing blogs- One of the best ways to learn digital marketing for free is to read blogs. Reading such blogs will help you understand digital marketing and keep you informed about the latest updates in the world of digital marketing.

There are plenty of digital marketing blogs available online. However, it is not mandatory to read all of them. Instead, it would be helpful to bookmark a few digital marketing blogs and then read them. It will help you grab an idea about digital marketing.


Now that you are aware of the different options to learn digital marketing, tell us which one are you going to choose in the comments below.


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