5 Simple Steps to Start Mobile Marketing
Are you thinking about mobile marketing?
The good news is that mobile marketing is not as complicated as imagined.
Here are five things you can do to start entering mobile marketing. When you have mastered the steps below, you will see that mobile marketing is a very good step to open a new wave of income for your business.
Ready to get started?
1. Manage your mobile website
This is actually easier than you think. The first option is to use an automated system offered by many companies. They basically take from your existing website and format it automatically for a mobile display.
WordPress has several plugins that work quite well for this and some themes have an automatic system that also does that. But for the best experience for users, you are advised to focus on some of the options described below.
The second option is to use one of the plug-and-play platforms offered online. The company actually created a separate mobile website that is completely independent of your regular website.
Simply Google “How to set up a mobile website” and you will find several companies that do this. There are some good companies that offer this plug-and-play system, but there are also some bad ones, so do your research first before you choose a company to work with.
The third option is to add a simple line of code to your homepage that displays the screen size of people visiting your website.
If people who visit your website have screens that are more than 600 pixels wide, they are likely to use a PC and be directed to your regular website. If the screen is smaller than 600 pixels, chances are they are using a mobile device and will be directed to a page designed for a smartphone screen.
Out of the 3 options, the third option is the most appropriate option. Simply ask your web designer to search for “mobile website redirect code” and they will find many options to choose from.
2. Claim Your Business on a Location-Based Platform
You must claim your business on location-based platforms such as Foursquare, Gowalla and Facebook Places, especially if you have a brick-and-mortar location.
Claiming your business means that you raise your hand to the service and say “I am an official representative of XYZ business and want to be registered on your platform”. Claiming your business is like calling a telephone company to get a free listing on the Yellow Pages, only now you reach out to location-based services instead of the Ma Bell system.
When you have claimed your business, you will start using the platform to run promotions on mobile. For example, the Chili’s Bar & Grill restaurant runs a promotion where everyone who “checks in” at their place using Foursquare gets a free cheese dip.
Better yet, the restaurant increases its promotion with everyone who checks in at a place that is about 180 meters from the restaurant get the same offer. Yes, you have heard it right, if you check in at the flower shop next door, you will get a digital coupon for a free cheese dip in Chili’s, just a few steps away from the flower shop.
3. Involve yourself
You cannot fully understand mobile marketing until you use mobile marketing. So when you read this article, hold your smartphone and play with it, check in on Foursquare, buy some shoes using the Zappos app, do a voice search using Google Voice Search, just familiarize yourself with all the ins and outs of your smartphone.
When you are ready to wrestle with your smartphone, download the Starbucks mobile payment app and use the application to pay for your next cup of coffee. That way, you can look cooler than other men who order double whipped mocha Frappuccino with the hassle.
The more you use mobile media, the more you will see that all of this is not really complicated. This is just the latest marketing flow in a long line of marketing channels that have been introduced over the last few decades.
4. Run a Mobile Ad Campaign
Mobile ad campaigns are great for all types of companies, but especially good for companies that have brick-and-mortar locations. After that, if you have a restaurant, don’t you want to have a pop up ad when someone searches for the keyword “restaurant near my house”?
Mobile ad campaigns can be purchased on a cost-per-click basis, a cost-per-thousand basis or a cost-per-acquisition basis.
Sound confusing? Don’t worry, just visit some of the most famous mobile advertising platforms (such as Millennial Media, Froggy Ads or AdMob from Google) and they will guide you to know the difference and how to use the service.
5. Scan a QR Code.
QR Codes resemble small box-shaped barcodes that appear all over the place. For a deeper introduction to QR Codes, you can search with the keyword “How QR Codes Can Grow Your Business”.
QR Codes (or closely related to EZ Codes, Microsoft Tags, SPARQCodes, etc.) can be scanned by smartphones. When scanned, they will direct you to mobile web pages that offer discount coupons, bonus content, special offers or some other additional content.
From now on, you might realize that mobile media isn’t really that complicated. It’s like social media or email marketing or organic search, the only difference is the delivery mechanism is a smartphone or tablet computer not a PC.
These are just five ways that you can use to start mobile marketing. There are still dozens of other ways.
What do you think? What mobile marketing methods have you tried? Froggyads.com will be very eager to help you grow your business, so don’t hesitate to use our services to promote your products and services.