5 Right Steps to Utilize Influencer Marketing for Startup
Influencer marketing strategy is one of the mainstays of startup companies in marketing online. Many new startups continue to appear in this digital era. In managing startups, the biggest challenge that will be faced is competition, both with fellow startups and large companies that have existed before.
Very difficult for startups to get out of the vortex of competition. Many startups fail in their early years because of limited funds, lack of competence, and also limited resources.
To make a startup grow, you should be able to attract the attention of potential customers, engage them, and convert them into loyal customers. The best way you can do to get new customers is to take advantage of influencer marketing.
Influencers have a large audience and have a high level of trust and loyalty. Therefore, influencers can make potential customers trust your business. By working with influencers, you can get the best results at a modest cost. You can also increase sales conversions through this strategy.
Here are the right steps in utilizing influencer marketing for startup companies:
1. Find the Right Influencer
The first step that must be done is to find the ideal influencer for your type of business. There are many platforms or providers of influencer marketing services (example: social buzz, goviral, IDBlog Network, Blogmint, etc.).
The platform can help you filter influencers based on certain categories, such as level of engagement, location, and so on. You can also get accurate contact information from there, so that it will be easier to reach them.
You can also find influencers manually without having to use the third party services above. Look for what you think is most relevant and can have a big impact on your startup.
Remember that what you are looking for is someone who can exert influence. Influencers with 1,000 followers and having the engagement of more than 500 people would be better than influencers with 10,000 followers but with an engagement rate of 500 people.
2. Let the Influencer Create
Many people believe in influencers because of the uniqueness and expertise they have. Most influencers spend a lot of time to make a post that suits their followers’ desires.
You must be sure that an influencer understands their audience. They can create fresh and quality content. Their posts may even be eagerly awaited by their followers.
Therefore, allow influencers to be creative freely. Believe that they have a unique way so that your product can be promoted naturally without any artificial impression.
3. Start with Micro-Influencer
Micro-influencers are perfect for startups, they tend to have loyal and loyal followers compared to macro / mega influencers like celebrities. They also have a more specific audience because usually, micro-influencers and their audience have similar interests.
Research from Experticity shows that micro-influencers engage 22% more conversations than other types of influencers. The study also showed that 82% of people were very likely to follow the recommendations of micro-influencers.
4. Offer Free Products / Services
This case applies if you cannot give compensation in the form of money to the influencer. The solution, you can offer free products/services in return for their reviews and recommendations.
However, not all influencers are willing to work together in this way. So, make sure you have discussed the agreement first.
5. Invite to Your Startup Event
You can invite influencers to company events, such as product launch events. There, you can ask their opinion about your event or product.
Ask the influencer to share stories with his followers about the experience of being at your product launch event. This method is very effective to attract attention and can help you get new customers.
Thus the discussion about influencer marketing for startup companies. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.