5 Reasons Why Businesses Need Social Media

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5 Reasons Why Businesses Need Social Media

5 Reasons Why Businesses Need Social Media

Social media is an online media where users can easily participate, share, create content or write. In the digital era like now, small children to adults must have social media. This certainly makes it easier for you to provide various information for various ages. Not only for sharing information, but social media has also become a means of communicating and interacting online for business marketing.

As an entrepreneur who is just starting a business, finding and finding a target market is one of the most difficult things. However, you can most likely achieve it by using social media. Not only that, social media can indirectly help you grow your business. Here are some reasons why you must have social media.

Getting to Know Your Customers

The key to success in a business is to get to know its customers better. By having social media for business, the customer introduction process becomes easier. Try using support tools like Facebook Insight to learn the dominant language spoken among social media users (age or gender). This information can help in the branding and promotion process to the right target. In using it, you also need to look at the age trends of the users of each social media as a reference in choosing promotional channels to create content that can attract targets.

Hearing Customer Desires

Positive and negative feedback from consumers is one of the important things that can improve the quality of a business for the better. Through social media, you will be able to quickly receive feedback from customers. Usually, they will send comments on a post or send a direct message directly. With social media, you can also find out what customers want and need. Social media can also be a tool or tools to measure the level of customer satisfaction with the products or services you have.

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Respond Quickly

After customers respond via social media, as a good company, you must respond to all feedback well and quickly. If in the past, customers complained by telephone, now they will submit complaints through social media. However, most companies only focus on answering complaints about the phone and ignoring complaints through social media. In fact, complaints on social media can be read quickly by customers who follow your social media. So don’t ever ignore a single comment on social media and try to make SOPs in handling complaints and questions through social media.

Looking at Market Competition

Through social media, you can get various information from competitors. From the information obtained, you can analyze this information to find out the strengths and weaknesses of your competitors to improve your marketing strategy. Try to pay attention to competitors’ followers and see how they market their products. Armed with this information, you can easily create a marketing strategy and plan, to develop content that suits your target. You can also start making digital promos by sharing referral codes or creating social media activities such as photo contests or quizzes to attract and increase market competitiveness.

Increase Website Visitors

The more website visitors, the greater the chances of your product being purchased. In this case, social media can help increase website visitors and have a positive impact on website ranking on Google pages. If you have interesting content, your website can also get a lot of traffic which has a positive impact on SEO. So, to increase visitors and traffic to your website, don’t forget to provide a link to each of your social media posts. But, you also need to pay attention to what content you are going to post, don’t let it not match the intended link.

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Those are some reasons why you should start having social media as a company asset. With social media, your customers can more easily find and find information about the products or services you sell. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.