5 Reasons to Have to Use Facebook Business Manager
Facebook Business Manager allows advertisers to manage their marketing processes in one place and can share access to an asset for their entire team, partner agents, and vendors. Simply put, you can manage everything in one place with Facebook Business Manager.
There are tons of advantages that you can get if you use this service. Here are 5 reasons why you should use Facebook Business Manager:
1. Many Advertisers Now Have to Use It
During the previous year, Facebook began making Business Managers mandatory for every account that uses a special audience created from the email list. As we know that the audience that has registered their e-mails is quite potential.
Therefore, every advertiser who wants to maximize performance, for example, to keep leads, or make customers make repeat purchases, needs to utilize the audience coming from the email list.
Even if you want to target a new audience, with the features provided by Facebook Business Manager, you can exclude an audience coming from an email list. So, if you want to maximize your advertising, from now on you have to use Facebook Business Manager, because there are so many benefits to be had.
2. No Need to Use a Joint Account
Without Facebook Business Manager, it will be difficult to separate personal Facebook profiles from business profiles.
This might also happen to you: your staff want to keep their profiles separate from the business, so they might create a special account to manage your ads on Facebook.
If you don’t use Facebook Business Manager, you need to create a gray account or a shared account that can be used by all your staff. Though this is very contrary to the terms of service from Facebook itself.
3. Get Better Support from Facebook
Facebook has tons of tools and services – each of which needs to be integrated to work well.
If at any time you encounter a technical problem, the first thing that might be asked by the support team from Facebook is whether you use Business Manager. They certainly cannot provide in-depth assistance if you do not use the tools they recommend.
So, when will you switch to Facebook Business Manager? After finding technical problems? Certainly not.
4. The faster you switch, the easier it will be
If you have just created a Facebook page and an ad-specific account, then switching to Facebook Business Manager will be easier. However, over time, your company’s assets on Facebook will continue to grow. For example adding an Instagram account, making Facebook pixels, adding new employees, and so on.
Even with just a few assets, it can be tricky if you want to know which employees can access certain assets, or to what extent they can manage them.
There is a very extreme case, which is a franchise business that tries to move 100 Facebook Pages, 100 advertising accounts, and hundreds of employees to Facebook Business Manager. This problem becomes very complicated and time-consuming. Therefore, it will be easier if you start now.
5. Safer
Marketing is an industry with a high staff turnover, and occasionally involves agencies for short-term projects. This might pose a security risk because there are former employees who still have access.
Facebook Business Manager provides a Security Center that allows you to enable two-factor authentication for all employees involved. With this security system, your employees who are no longer active, can no longer access Facebook Business Manager.
Thus a discussion of 5 reasons why you should use Facebook Business Manager. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.
