5 Principles of Marketing Psychology to Help Increase Sales
Marketing is a bridge between your product or service and the consumer. Without a marketing process, your product is like being in a vacuum, difficult to reach, and reach. According to Eric Samson, founder of Group8A, the success of a marketer is when they succeed in influencing consumer behavior through marketing psychology approaches.
Given how important marketing is, you will have to take various measures to improve your marketing strategies and techniques. But, where to start? Here are 5 principles in marketing psychology to help increase sales:
1. Emotion Overrides Intelligence
One of the most important rules regarding consumer behavior is that people tend to respond better to things that have emotional appeal than to intellectual ones. Roger Dooley’s article “Emotional Ads Work Better” reveals that emotional advertising performs almost twice as much as ads with a rational focus.
These advertisements are more persuasive to show consumers how a product or service can benefit their lives in a more meaningful way.
2. The Power of Conformity
This concept is also known as Social Proof. In short, a person usually looks for clues and reassurance based on the behavior of those around them. The logic is like this “If everyone liked it, maybe I would like it too”.
Social Proof is a powerful motivational tool, so you can rely on this way of doing your marketing. As a marketer, you can take advantage of consumers’ desires or emotions in their decision-making process. Actions you can take, for example, by displaying positive testimonials from people who have used your product.
3. Reciprocity: One Step of Kindness Will Inspire Others
Reciprocity is a condition when you want to give/do something good in return when someone else does good for you. Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion, reported that when a restaurant waiter brought a bill with a dessert candy, tips increased by 3.3%. However, when the waiter brought two candies, the tip increased significantly by 20% than usual.
For example, you can give something small, free, but has a deep meaning. Humanitarian organizations are doing this well. They will usually provide calendars, office stationery, and the like for free to encourage donations from donors.
Foot-in-Door is a persuasion technique that uses small requests (such as registering as a member for a free newsletter) to prepare them to be better prepared to accept your larger requests (such as buying a product or subscribing to a service). According to Neil Patel of Forbes, the principle is to ask someone for something small. If they are willing to do your thing, they will be more likely to respond to your next, larger request.
Forbes recommends actions such as asking consumers to comment on social media, reading blog posts, taking free webinars, or downloading ebooks.
Act Now, or You’ll Run Out!
A sense of urgency can be a strong reason for someone to make a purchase. Ginny Mineo from HubSpot explained that this psychological principle returns to a simple formula, namely supply and demand. The rarer the opportunity, content, or product, the more valuable it is.
There are several ways to do this. You can offer a product that is limited editions. To make it even more effective, you can tell your audience how many products you sold, and how many products you have left.
Thus a discussion of 5 principles of marketing psychology to increase your sales. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.