5 principles of Blue Ocean Strategy so that business is more moncer
What if your business cannot develop because it is involved in tax problems, administration, even competitors? The choice is only two: survive or look for new business ideas. If you want to find a new atmosphere, it would be better to release a new business. Create your own market so you can apply Blue Ocean Strategy.
One example of a company that successfully implemented the Blue Ocean Strategy is Gojek. It cannot be denied that Gourjek with the founder of Nadiem Makarim is a pioneer of online transportation. Because, then there are other transportation companies that follow in the trail of gournut, namely Grab.
Therefore, your business can be like gournot. As long as you know the market segment is clear and truly understand how to apply the Blue Ocean Strategy. This article will explain the understanding and principle of the Blue Ocean Strategy.
What is Blue Ocean Strategy?
Blue Ocean Strategy is a strategy that is quite challenging for business companies. It needs to get out of competition competition and then make the market itself. So, there is no need for competition competitors.
Business with a Strategy Blue Ocean Strategy is profitable for business companies. Because, all forms of the concept of marketing communication are self-determined. For example, provide product innovation to giving after sales. This can increase business sales.
5 Principles of Blue Ocean Strategy
1. Behavior during strategy implementation
Commitment and trust in the team must be very good. This is because business with this strategy does not refer to other competitors. So, everything with its own concept. If these two things: commitment and trust are built high, the team’s atmosphere will be very supportive. In addition, it affects the convenience and accuracy to provide the best after-sales for customers.
2. Set the target market
All you need to know is before applying the Blue Ocean Strategy, set your target market. Especially if your business is different from the previous business concept. You need to know how big your target market is. Because, this is related to the amount of production on your business product. In addition, it is also related to the product innovation that you will present to the target market.
3. Create canvas strategies
This is important because the canvas strategy is not only about numbers and statistics. But more to the broad description of how the business concept can be implemented. If you want to develop a canvas strategy, you need to learn it carefully. One that you can use is the Pioneer Migrator Settler map. This map is better known as PML.
4. Make a consumer level
What needs to know when studying this strategy is that you need to make the consumer level. First, you see consumers who actually use other products, but there is the potential to switch to your product. Second, knowing consumers who refuse not to use your product. Third, consumers who are not at all potential consumers to be attracted.
5. Overcoming obstacles
Every business must have obstacles, challenges, and obstacles. However, usually not all businessmen are ready to face everything. As a result, it is actually hobbling when facing it. Therefore, you must prepare well how to overcome obstacles so that businesses can go well.
Excess Blue Ocean Strategy
There are some advantages that you need to know when implementing this strategy, namely:
- Able to improve the quality of the company’s production
- When setting the selling price is not affected by competitors or other competitors.
- The company will remain stable because competitors are unable to compete with your business.
- More new and wider target consumers.
That is understanding, five principles and excess blue ocean strategy that you need to know. When you have understood the importance of Blue Ocean Strategy, you are ready to run a business. In order for your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.