5 Online Marketing Strategy Mistakes That Almost Everyone Make
Everyone makes mistakes, and this is normal and it is the same in the world of marketing. However, making a marketing strategy mistake means that you will suffer losses, both material and time. So you need to be careful.
The following are 5 marketing strategy mistakes that almost everyone makes. Study the mistakes below, and try not to happen to you later.
1. Forgot to Smartphone Users
Nowadays almost everyone has a smartphone at hand, and they use it not just for calling or texting. So make sure you don’t neglect smartphone users.
Remember that having a website is not enough. You need to optimize the website for mobile devices. Why? This is because, when consumers have a bad experience visiting your website via mobile devices, they tend to stay away from your business.
50% of respondents say that they tend to put a brand aside if the brand doesn’t have a mobile-friendly website, even though they like the brand. Meanwhile, 48% of respondents tend to think that a website that is not optimized for mobile devices indicates that the company does not care about its business.
2. Never Offer Discounts or Promotions
You need to give appreciation to consumers, for example by providing discounts or promotions to encourage purchases and invite the audience to visit your website. Offering a discount doesn’t mean your customers won’t buy another product at a normal price. Consumers will buy a product that is being discounted, but if another product catches their eye, they may be more willing to buy that product because they feel they have made savings with the discount.
3. Don’t Have a Blog for a Website
Your website needs a blog because businesses with blogs have 97% more inbound links – which is very effective at increasing traffic. Blogs can also help you build relationships with potential customers. This is a creative way to interact with consumers, and vice versa, as a way for consumers to interact with you.
You also need to integrate your blog with social media. Why? Blogs can help you when you have trouble creating new posts every day. Share the link that leads to the blog on your social media. This is a great way to keep all of your pages active.
4. Not Active on Social Media
Your business needs to be active on various popular social media. Social media is the best way to connect with your consumers. When compared to other marketing methods, social media is very cheap, and even free.
Indeed, you still need to spend money if you want to advertise or hire someone to manage your social media accounts. However, it is still very cheap when compared to other conventional marketing strategies.
After you create a profile, never buy likes or followers. You may get discouraged when not many viewers follow your profile and like your posts. But believe me, this condition will change over time.
Buying likes and followers won’t do anything. Plus if you get caught, it can damage your business reputation.
5. Not Measuring ROI
How much money have you spent in implementing an online marketing strategy? What results did you get? Don’t invest your money carelessly without measuring ROI (return on investment). If you don’t measure ROI, you won’t know how successful your current marketing strategy is. Promotions that are not successful will drain your money if they are repeated over and over.
You need to find out what works and what doesn’t. Then leave or repair it if necessary.
Calculating ROI is not as difficult as it seems. First, you need to determine what you want to measure, for example, traffic, leads, CTR, or conversions. Only then can you measure ROI.
Thus a discussion of 5 mistakes in online marketing strategies that almost everyone does. So that your business grows, don’t forget to advertise through Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.