5 Instagram Features That Can Be Used for Digital Marketing
Social media has become a bridge for profit. In the past, social media was only a self-expression, now it is also used for business. One of the social media used for business is Instagram. Apart from being a comfortable user interface, many Instagram features can be used to increase sales.
Competition between competitors is getting wider. Sometimes, competitors can reach your customers. Or the opposite can happen. This is due to the content presented. Creativity in creating content is continuously updated. Instagram supports this. In every feature of Instagram, there are various ways to beautify content.
So, in addition to increasing sales, brand equity is key. If you are good in the eyes of the customer, you can expand your reach. Then, what Instagram features can business owners use?
5 Instagram Features You Can Learn
Instagram Story
In a study conducted by Instagram, every day 400 million Instagram Stories are circulating the world. Indonesia is the country that most often creates content through Instagram Stories. This Instagram feature is a mainstay because users prefer to see content from Instagram Stories.
At least globally there are 52 percent who choose to watch content from Instagram Stories. Why is that? Because in this feature there are more features. For example, Instagram Quiz, Polls, or Ask Me Questions. This feature can help you to promote your product.
Instagram Live
The latest Instagram feature is arguably favored by the millennial category of Instagram users. Because this is a place to express yourself. It is not uncommon in this way that many users also watch it.
Seeing this opportunity, it would be better if you also use Instagram Live. You can introduce the latest products, special live programs, or limited discounts for those who watch. If you make the most of it well, you can achieve an increase in product sales. This method does not require a large fee because it only relies on a stable internet quota.
Highlights
The easiest way to store your product catalog is to use Highlight. From there you can arrange a wide variety of products. Not only that, but you can also put order procedures, customer testimonials, or special promos for certain products.
Every online store on Instagram is sure to highlight its uniqueness. You can arrange it too. Look for different insights so that your business is more attractive to competitors. If you organize it neatly and well, the potential for increased product sales is very much possible.
Instagram TV
This Instagram feature is relatively new. The advantage of using this feature is that it is unlimited in duration. Instead of inserting a video in the upload / Instagram Post which is only a maximum of one minute long or on Instagram Story which is only 15 seconds long, you can use it on Instagram TV (IG TV).
On IG TV, you can use it for product promotion. Packaging content well through IG TV is the key to reaching new customers. Moreover, in this digital age, video is no longer a companion content but has entered the realm of the main content.
Therefore, make the best use of Instagram TV. So that later it has a positive impact on the development of your business.
Instagram hashtags
When you see a lot of hashtags listed in a competitor’s upload, it indicates that the competitor is looking for an increase in sales. Besides, competitors may want to enter the realm of your customers. So, to be different, use a unique and original Instagram hashtag.
Instagram hashtags serve to highlight how often consumers search for your product. If you can find the right hashtags, in addition to increasing engagement on your Instagram, consumer interest in buying your product can occur.
These are the 5 Instagram features that can be used for digital marketing. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.
