5 Important Reasons Why You Should Use Instagram Business
When it was first launched, Instagram only had one type of profile, namely a personal account. However, since Instagram introduced business profiles in 2016, its popularity has grown.
Initially, many brands were worried about whether to switch to a business account or not. After all, back then the Facebook algorithm preferred posts from family or friends to brands, so why switch?
But over time, the benefits of a business account are starting to be felt by many people. Call it features such as contact buttons, sophisticated analytics, support for product tags, to swipe-up features in Stories. Now everyone, from companies to influencers is using business Instagram profiles.
Why Should You Have an Instagram Business Account?
If you have a business and want to use Instagram to the fullest, then you need to switch to a business account. This is because there are so many features that can help your marketing as a brand. Here are some of the most important benefits of using a business Instagram account.
You Look More Serious
With a business account, you can tell what your industry, address, and contact button is on your profile directly. With the ability to display more information on your profile, including additional contact information, will make your business look more professional. This will also make it easier for your audience to reach you.
The difference between business and personal accounts is clear enough that Instagram users can tell the difference right away, and this will increase their trust in your brand.
Gaining Access to Analytics
Switching to a business account will give you access to analytics features. This feature will help you understand your Instagram account and performance. You can see how your posts are performing, follower activity, and audience insights.
Even though this insight is not very deep, at least this can be your guide in seeing how your content is performing.
Adding Links in Stories
Instagram is well known for its inability to link directly to the blog or landing page of posts on Instagram. However, this can be overcome when your number of followers has reached 10,000 because you will get an additional feature in the form of Swipe-Up in Stories. The Swipe-Up button can be directed directly to your blog post or landing page.
Even though it took a while to get followers of up to 10,000 people, if you make a successful strategy, you can get this feature in a relatively short time. Using the Swipe-Up feature is an effective way to promote the latest blog content, short-term deals, and so on.
You can Take Advantage of Instagram Advertising
Instagram ads and promoted posts are created through the Facebook ad manager, which means you must have an Instagram business profile attached to your Facebook Page to be able to create an ad campaign on Instagram.
To help generate leads, increase conversions, and reach 10,000 followers faster, your brand must take advantage of Instagram advertising. If you’re trying to increase your reach and are experiencing limitations due to the Instagram algorithm, paid advertising can help you target your ideal audience.
You can Schedule Your Posts
The major update of Instagram which is now several years old, but of significant value to marketers is the ability for its users to schedule posts automatically. This way, you won’t have to take those troublesome reminder notes again.
Thus a discussion of 5 important reasons why you should use business Instagram. In order for your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.