5 Important Concepts in Marketing Management

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5 Important Concepts in Marketing Management

5 Important Concepts in Marketing Management

Every company has a different idea or concept regarding marketing management. One company may prefer the marketing concept by producing goods on a large scale with the assumption that production costs can be reduced, the price of goods will be cheap and the goods will sell quickly. But other companies, may have a different marketing concept through improving the quality of goods produced. There are at least 5 marketing management concepts with all the advantages and disadvantages that you should know.

Production Concept

Companies that adopt this concept think that the goods and services produced must be cheap so that they can be made anytime and anywhere so that sales problems do not occur. Indirectly, this company tries marketing management by reducing production costs and strengthening the distribution system. In order to reduce production costs to a minimum level, the company will rely on a large scale production system. This concept will work well if demand exceeds stock. However, customers do not always buy goods or services that are cheap and easy to get. There are times when they need quality goods at a fair price.

Product Concept

Companies that use this concept believe that the quality of goods and services produced by the company must be good so that it is easy to attract consumers. This marketing management concept can be accepted by some consumers, but what should not be overlooked is that good quality definitely affects prices, while for some consumers, low prices are still the main goal for buying goods.

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Selling Concept

Companies that use this concept think that customers shouldn’t be left alone. Companies must direct consumers with a sales technique that must be considered because goods are not bought but goods must be sold. In this marketing management concept, companies must think about sales efforts to influence consumers to buy their products. They believe that with a good sales system, they can sell whatever products they offer.

This has a point, although not continuously reliable. You can win the hearts of customers once during the first promotion, but with many competitors, customers will switch products at a later date.

Marketing Concept

The marketing concept is also known as the marketing concept. The difference between sales and marketing is that sales place more emphasis on the products being sold, while marketing is more focused on the wants and needs of consumers. Companies that use the marketing concept assume that customer satisfaction is everything so that the goods or services produced must match their needs.

In other words, companies like this don’t make what they can make, but make what consumers want. This marketing management concept seems modern and can last for quite a long time, but this concept can only be enjoyed by certain groups with a higher level of welfare.

Social Marketing Concept (Societal Marketing Concept)

This concept emphasizes not only on customer satisfaction but also paying attention to the benefits for others. For example, if a company produces cars that are low on fuel but cause pollution. This only makes consumers satisfied, but society does not receive the benefits. Companies with general marketing management concepts, will not sell them. Companies with this concept believe that business success will be influenced by customer satisfaction and have a good impact that can be accepted by the general public so that this concept allows it to be used and liked by many consumers. Currently, there are many companies that also consider ethical, environmental and social aspects of their marketing strategy activities.

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Of the five explanations of marketing management concepts above, there are many things you will get to learn. Each concept has advantages and disadvantages. After you determine the concept you want to use. In order for your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.