5 Google Adword Features Suitable for Businessmen
Since the last decade, human dependence on the internet has increased. From the internet, humans search for information, observe products, then buy products. The information you get becomes easier with the presence of Google. For business people, Google is very helpful for promoting products. One way to use Google AdWord.
At Google AdWord, businesses are helped by advertising campaigns. Because advertising is needed to find new customers, attract customer interest, and manage old customers. Currently, Google AdWord has many features that have been developed to help business people. There are at least 5 Google AdWord features that can help business people increase sales.
The 5 features in question are:
1. Update Campaign Video (True View)
When you are trying to use video as a way to attract customer interest, TrueView Card and TrueView for shopping are the solutions. The video included in the ad can increase engagement with both your brand and your product.
TrueView Card can help you to provide more comprehensive information related to business matters. Customers will be directed to your website because they are exposed to advertisements. Besides, customers will also be given the option to view videos related to your ad.
Meanwhile, TrueView for shopping can help you to detail a product with an attractive image. Customers will also be directed to the website. So that customers can buy products from there.
Interestingly, the latest function of TrueView is that you can count how many viewers are interested in your ad. Also, count how many viewers react to your ad.
2. Call-only Campaign
Since the advent of social media, it seems that text messages and phone calls have been marginalized from the world of business. However, make no mistake, there are still many people who are interested in advertising and decide to call. So, the call-only campaign will be an attractive feature for you.
In an ad, the business description that contains product information will be replaced with your mobile number and call button. So that it attracts the interest of customers who then try to find out more product information by calling. So, all you have to do is formulate the right bidding strategy so that customers decide to buy your product.
3. GMail advertising
The presence of advertisements through GMail is quite helpful for business people to advertise a product. The advertisements displayed can be of various kinds and are accompanied by good color choices. The advertisements that appear can contain specific information.
The products displayed are not only one, but many. Then, add a specific description, and attract customers to make decisions, accompanied by a call to action (CTA). Even more interesting, there are custom HTML options. So, you can design it uniquely.
Besides, Gmail ads can find target customers in certain categories. For example, looking for it by age, gender, or the area of residence of the prospective customer.
4. Google Ad Extensions
This feature of Google Adword is almost similar to Gmail ads. This is because the information conveyed can be specific. Somewhat differently, you can choose the information you want to show in addition to the main ad.
The ad extension used is a structured snippet extension. Another useful function is being able to rank ads. However, it can be used by various businesses. Thus, the competition between competitors will be extraordinary.
5. Shopping Marketing Lists
This cutting-edge feature of Google Adword is a good alternative for advertisers. The target of this ad is customers who repeatedly do the same searches, but have not yet decided to buy. So, marketing lists will be displayed continuously with various variants.
Things like this are of course an advantage for advertisers. With so much information, customers will usually be interested in buying the product.
Thus an explanation of the five features of Google Adword that you need to know. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.