5 Examples of Promotions You Can Apply for Online Business
Promotion is a communication activity carried out as an effort to introduce or offer a product to attract potential customers to use the product.
Without the promotion, products as good as any quality, will not be known by potential customers. Conversely, even if a product has mediocre quality, if you use the right promotional methods, the product will be easier to sell on the market. This means promotion plays a very important role if you want to increase sales.
In general, promotions are carried out to achieve the following objectives:
- Disseminating information about a product to the most potential customers
- Reach out and get new customers, as well as maintain existing customer loyalty.
- To show the superiority of a product and distinguish it from competing products.
- Influencing the opinions and behavior of consumers towards a product.
- As branding to create a certain impression or image in the eyes of consumers.
- Increase sales figures and profits obtained
Cashback is an offer that allows consumers to get a cash return or virtual money with a certain percentage and has fulfilled certain conditions.
For example, a brand gives a cashback promo of 10% with a minimum spend of $500,000, and a maximum cashback amount of $100,000. So, if you only shop for $500,000, then the cashback that will be obtained is only $50,000. Meanwhile, if you want to get a cashback of $100,000, then you have to spend at least $ 1,000,000.
Cashback has become a fairly popular promotion method lately, as evidenced by the large number of large marketplaces that use this method. Besides, there are also new startups like Shopback and Cashback that provide cashback bonuses every time you shop online.
Discounts or discounts are benefits that can be obtained by consumers when they make a product purchase in the form of a price reduction by a certain percentage. If cashback will be given after shopping, a discount is given at that time to reduce the original price.
For example, if a brand gives a 25% discount to product A that has an original price of $ 1,000,000, then to buy product A you only need to pay $ 750,000.
It’s no secret if the discount is just a price game. Before getting a discount, the price of an item is usually raised first. However, promotions through discounts are still quite effective.
3. Flash sale
Flash sales or flash sales are almost the same as discounts, it’s just that the goods sold are usually not many and are available in a very short time. Flash sale is very effective to increase brand awareness. This strategy is considered very effective to attract the interest of the audience, even some big brands also implement this strategy.
Xiaomi smartphone brands, for example, often use this strategy. In practice, Xiaomi has announced since when the flash sale began. Xiaomi even claims its products have been sold out in less than 30 seconds.
4. Buy 1 Get 1 Free
Buy 1 get 1 free promo is also one alternative promotion that you can apply. You could say this promo is another name for a discount, but on condition. Buy 1 get 1 free is the same as buying a product that gets a 50% discount, because what happens is that consumers are “forced” to buy two products.
This promotion is quite effective to speed up your business cash flow, even though the profit is not as much as the normal price.
5. Gift Boxes
Gift boxes are gifts that are intentionally provided by a brand for consumers who buy their products. So, when consumers buy something, they will get another product as a reward for the purchase made.
The gift product that is provided usually has a relationship with the product being sold. For example, if you sell products in the form of smartphones, the prizes that can be given are silicon case, tempered glass, or microSD.
Thus the discussion of 5 examples of promotions that you can apply to online businesses. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.